Frontier News | GAC Hyper HL Opens Pre-sales with a Starting Price of 279,800 Yuan, Targeting the 300,000-Yuan Family Smart Luxury SUV Market

In 2025, a crucial juncture in the transformation of the new energy vehicle industry, Hyper, a high - end brand under GAC Group, officially launched the "Stellantis Intelligent Mobility Action Plan" on March 18th and simultaneously initiated the pre - sale of its new family - oriented intelligent luxury SUV, the Hyper HL. With a starting price of 279,800 yuan, this flagship model, leveraging the "land yacht" design concept and industry - leading intelligent configurations, is making a strong foray into the 300,000 - yuan - level intelligent luxury SUV market, going head - to - head with star products like the Li L8 and the Wenjie M8, and ushering in a new era of family travel.

Pre - sale price of GAC Hyper HL (Source: Official authorization)

Designed by an international team and empowered by military - grade technology

GAC Hyper HL (Source: Official authorization)

The Hyper HL is designed by a team led by Pontus, a former Ferrari designer. Inspired by top - luxury yachts in California, USA, it features a flagship - sized body of 5126/1990/1750mm and a wheelbase of 3088mm. The industry's first "Night Vision Eyes" night - vision system uses military - grade technology to increase the night - time visibility range by 300%. Combined with the sentry mode, it builds an all - weather safety barrier. Equipped with GAC's GSD advanced intelligent driving system, it enables full - scenario "zero - takeover" intelligent driving. By integrating lidar and high - precision maps, it demonstrates excellent performance in complex road conditions such as highways and urban areas.

In the core power field, the Hyper HL is equipped with an 800V 5C ultra - fast charging platform. It can recharge 400 kilometers of range in just 10 minutes of charging, with a CLTC pure - electric range of up to 750km, completely eliminating range anxiety. Meeting the needs of family users, the vehicle is equipped with the only 6 - seat layout in its class, along with dual zero - gravity seats, an intelligent cockpit interaction system, and an AKG surround sound system, creating a new paradigm for family travel as the "first car for filial piety to parents".

Three innovative strategies full of sincerity

Benefits of Hyper HL (Source: Official authorization)

To quickly build market buzz, Hyper has launched multiple pre - sale benefits: Paying a 999 - yuan deposit can offset 5000 yuan of the vehicle purchase price. A "Premium Service Package" worth 10,000 yuan and a free upgrade to 21 - inch wheels are also included. Trade - in users can enjoy a subsidy of 10,000 - 20,000 yuan, and GAC's existing car owners can enjoy exclusive benefits. Notably, the brand has also launched the "Intelligent Driving Experience Officer" program, opening applications for one - year free use of 100 new vehicles to 30 million GAC car owners. Through in - depth experience of cutting - edge technologies such as the GSD advanced intelligent driving system and the intelligent digital chassis, a new user experience ecosystem is being built.
 

Differentiated positioning aims to break the market deadlock

In the 300,000 - yuan - level pure - electric SUV market, the Hyper HL precisely positions itself as the "only pure - electric 6 - seat SUV". Its "land yacht" design language, military - grade night - vision system, and zero - gravity seats redefine the family travel scenario. Compared with competitors, the vehicle has achieved leapfrog breakthroughs in dimensions such as space layout, intelligent safety, and charging efficiency, offering consumers a better choice.

"The Hyper HL is not only a culmination of GAC's latest technologies but also a profound response to the needs of family users," said the sales director of GAC Hyper. "We believe that this vehicle will become a phenomenon - level product in the 300,000 - yuan - level market, helping GAC to continue leading in the high - end new energy vehicle segment."

Currently, the pre - sale of the Hyper HL has been fully launched. Consumers can obtain more information through GAC Hyper's authorized stores across the country or its official platform. With the in - depth implementation of the "Stellantis Intelligent Mobility Action Plan", the Hyper brand is using technological innovation as an engine to drive GAC Group towards intelligence and high - end development.