Keke | Mitsubishi Electric Automation China Continues to Deepen Localization and Strives for a New - Quality Future
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On March 18th, the "Mitsubishi Electric Leading the Way: Gathering Strength for New Development" High - level Forum on New - Quality Sustainable Development, hosted by Mitsubishi Electric Automation (China) Co., Ltd., was held at the Shanghai Western Suburb Hotel. Nearly 300 guests from government agencies, industry associations, scientific research institutions, and manufacturing enterprises attended the event, jointly witnessing this important moment and conducting in - depth discussions focusing on the topic of "new - quality productivity".
At the event site, Jin Xingming, the Vice - Chairman of the Shanghai Municipal Committee of the Chinese People's Political Consultative Conference; Tang Wenkan, the Deputy Director of the Shanghai Municipal Economic and Information Technology Commission; Liu Ping, the Deputy Secretary of the Changning District Party Committee and the District Mayor; Okada Masaru, the Consul - General and Ambassador of Japan in Shanghai; Uruma Kei, the Representative Executive Officer and President of Mitsubishi Electric Corporation; Takeuchi Toshie, the General Manager of the FA Systems Business Division of Mitsubishi Electric Corporation, and other leaders delivered speeches.
In his speech, Jin Xingming, the Vice - Chairman of the Shanghai Municipal Committee of the Chinese People's Political Consultative Conference, pointed out that Mitsubishi Electric has been cooperating with Shanghai for more than forty years. In recent years, it has continuously deepened its localization development strategy and increased its investment layout in Shanghai. With its high - quality and efficient services and reliable products, it has provided important support for the transformation and upgrading of the manufacturing industry in Shanghai and even across the country. Looking to the future, it is hoped that Mitsubishi Electric will give full play to its technological, management, and brand advantages, continuously increase its investment and layout in fields such as industrial automation, low - carbon economy, intelligent manufacturing, and digital economy, and continuously transform global advanced technologies into practical applications, jointly providing high - quality solutions for customers in China and even around the world.
Okada Masaru, the Consul - General and Ambassador of Japan in Shanghai, mentioned that currently, China is vigorously promoting intelligent manufacturing and green manufacturing. China and Japan have reached a consensus to promote specific cooperation in the field of green economy, including energy conservation. Mitsubishi Electric's factory automation business not only helps improve production efficiency but also makes great contributions in terms of talent utilization, energy and resource optimization, and reducing environmental impact by providing comprehensive solutions. It is expected that Mitsubishi Electric will continue to achieve great success in China and promote the cooperation between China and Japan in the field of green economy to a higher level.
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Uruma Kei, the Representative Executive Officer and President of Mitsubishi Electric Corporation, said in his speech that the Chinese market is expected to become a world - class economic growth point, and the comprehensive green transformation is also accelerating. Mitsubishi Electric will continue to deepen its presence in the Chinese market and contribute to the transformation and upgrading of Chinese industries. He pointed out that in the field of industrial automation, Mitsubishi Electric will establish a new holding company named "Mitsubishi Electric Intelligent Manufacturing Technology (China) Group Co., Ltd." to build an independent operation model integrating production, sales, and R & D, further enhancing its comprehensive strength in serving the Chinese market. President Uruma is full of confidence in Mitsubishi Electric's in - depth development in the Chinese market. He said: "In the future, Mitsubishi Electric will continue to be rooted in China. While strengthening its local operation system, it will give full play to the rich experience accumulated by the group, deepen strategic cooperation with Chinese partners, and move towards the next century. By expanding its business to solve social problems, it will contribute to the development of China's new - quality productivity and the green and low - carbon transformation of industries, and jointly create a 'better future'."
Brand Launch: Taking a Step Further in the Chinese Market
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At the beginning of the event, the brand "Lingling" under Mitsubishi Electric Automation China was officially launched. The birth of this brand marks that Mitsubishi Electric has entered a new stage of development in China. With a global perspective and local insights, it will provide more competitive innovative products and solutions for the Chinese market.
"Lingling inherits Mitsubishi Electric's century - old manufacturing gene and is committed to becoming a leader in the industry," said Mitsubishi Electric Automation China. "Lingling's development vision is to become the most trusted FA brand for Chinese users together with Mitsubishi Electric. Eventually, the two sides will build a complementary, collaborative, and efficient intelligent manufacturing ecosystem, providing more adaptable and flexible solutions for the industry's development and creating more significant value for the emergence of new - quality productivity."
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The newly launched Lingling brand is mainly targeted at the Chinese industrial automation market, especially with a significant breakthrough in response speed. Many new products tailored to the needs of the Chinese market, such as the LR1 series of chip - type I/O, will be launched successively. Together with new products like the Mitsubishi Electric MX series of controllers, they will create an intelligent manufacturing ecosystem that meets China's needs, leading and driving the transformation and development of the manufacturing industry.
At the event site, the launch ceremony of the Mitsubishi Electric Automation Women's Open and the award - giving ceremony of the TSN Technology Competition were also held, building a vibrant and diverse cross - border ecosystem with an open and inclusive attitude. Witnessed by all the guests on site, Mitsubishi Electric Automation China signed a strategic cooperation agreement with AU Optronics Digital Technology Service (Suzhou) Co., Ltd. to jointly promote the standardization and localization of industrial networks.
As one of the first foreign - invested enterprises to invest in China after the reform and opening - up, the Mitsubishi Electric Group has witnessed and participated in the rapid development of the Chinese economy since it entered the Chinese market in 1978. During this period, Mitsubishi Electric has continuously deepened its localization strategy and achieved technological breakthroughs and green innovations in multiple fields such as industrial automation, elevators, air - conditioners, and semiconductors.
Standing at a new starting point, Mitsubishi Electric Automation China will continue to embrace the ever - changing Chinese market. With an independent operation model integrating production, sales, and R & D, it will empower Chinese customers' digital and intelligent transformation and green and low - carbon development, creating greater value for the development of new - quality productivity.