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What is the IM AIOS ecological cockpit? Let the car agent order takeout for you and see.

36氪品牌2025-03-18 21:54
What it will transform is not only the cockpit of a car, but also a long - yearned - for lifestyle.

At the beginning of 2025, the field of large AI models quickly faced two waves of impact. DeepSeek emerged as a dark horse, reshaping the global perception of China's large AI model technology. Meanwhile, the general AI Agent product "Manus" gained popularity in China, indicating an imminent explosion of opportunities in the AI application layer.

Amid the trends of improving large model performance and continuously reducing costs, various terminal manufacturers have finally seized greater opportunities to implement AI Agents in specific scenarios. Behind this, automobile manufacturers are embracing AI technologies and functions more actively.

After the automotive industry entered the era of electrification transformation, it has become a common consensus in the industry that intelligentization is the next dividing line. Beyond intelligent driving, the in - depth empowerment of intelligent cockpits by large AI models has become the most prominent highlight of automotive intelligentization in the AI 2.0 era.

Recently, IM Motors' AIOS ecological cockpit was officially launched. Supported by Alibaba's AI capabilities, it has entered a new era of "No Touch & No App". It not only achieves more efficient and natural interaction in the intelligent cockpit in terms of natural language understanding and multi - modal perception but also expands the automotive AI ecological narrative by integrating Alibaba's extensive and rich local life services.

Cars are evolving into the "third space" in human life (referring to an informal public space outside of living and working). In 2016, Jack Ma once said bluntly that "80% of a car's functions in the future will have nothing to do with transportation." It will evolve from a "means of transportation" to an "intelligent terminal", providing users with comprehensive services through the operating system and Internet ecosystem.

This might be the biggest opportunity for the automotive industry in the next decade. As we can see, a group of new automotive forces represented by IM Motors are leading the way and starting to expand into new battlefields.

IM Motors is very likely to achieve a remarkable success here. As a user - oriented automotive technology innovation company jointly founded by SAIC Group, Zhangjiang Hi - Tech, and Alibaba, IM Motors' intelligent cockpit is one of the most suitable platforms to integrate Alibaba's AI capabilities. In the entire open - source ecosystem, Tongyi Qianwen QwQ series models, along with DeepSeek and LLaMA, are in the world's first - tier in terms of performance.

This means that the latest IM AIOS will be capable of creating a technical framework and user experience completely different from traditional intelligent cockpits. It might be the iPhone moment for automotive AI.

Alibaba's AI is "ripe for harvest", and IM Motors becomes the preferred platform

When the wave of large AI models first emerged overseas, a "1v1" relationship quickly formed between startups and tech giants, such as OpenAI and Microsoft, Anthropic and Amazon. This means that startup teams have the opportunity to draw on the rich and powerful resources of large companies, gaining stronger vitality than their competitors.

In China, the situation is different. Apart from ByteDance and Baidu, Alibaba and Tencent have invested in multiple large model companies. For large Internet companies, spreading the net widely to increase the hit rate is an understandable strategy, but there are exceptions in different industries.

In the new energy vehicle market, Alibaba has only chosen IM Motors.

At the end of 2020, IM Motors was jointly funded and established by SAIC Group, Zhangjiang Hi - Tech, and Alibaba Group. In January of the following year, the "IM" brand was officially launched, targeting the high - end new energy market.

This shareholder background has laid the foundation for IM Motors' comprehensive strength, including its electric platform, industrial chain resources in the Yangtze River Delta, and AI technologies such as Internet of Vehicles, big data, cloud services, and even autonomous driving.

Four years later, this unique cooperative relationship between IM Motors and Alibaba has exerted greater influence with the booming development of large model technology. After AI Agents became feasible for implementation in automotive terminals, IM Motors has become the preferred choice for Alibaba's AI technology implementation.

In the field of large AI models, "Alibaba's AI" has multiple meanings. In terms of technical services, it includes the Tongyi Qianwen QwQ series models, Alibaba Cloud, and the full - stack digital infrastructure for enterprises. In the application ecosystem, the payment system represented by Alipay and local life services represented by Ele.me and Taopiaopiao are high - frequency scenarios that terminals can mobilize through Agents.

Alibaba is highly competitive in almost all of the above aspects. According to the latest global open - source large model list released by the authoritative testing platform Huggingface on February 10, 2025, all the top - ten open - source large models are derivative models developed based on the open - source Tongyi Qianwen Qwen model. It can be said that Alibaba dominates the large AI model list single - handedly.

In the ecosystem, applications like Alipay, Ele.me, and Taopiaopiao are already household names. Supported by Alibaba's ecosystem, models and applications can be smoothly connected, activating high - frequency user usage.

Empowered exclusively by Alibaba's AI, IM Motors can pioneer a new track through the "IM AIOS ecological cockpit". It has prepared both the technical foundation and the application ecosystem, which are not only more powerful and diverse but also more familiar to users. All users need to do is open the car door and get in.

Technology takes the lead, but the agentization of application services is the soul

In terms of automotive intelligentization, in the past, intelligent driving has attracted more market attention, and automobile manufacturers have been more willing to talk about the technological superiority and experience of high - level intelligent assisted driving. Behind this, the experience of intelligent cockpits has not received sufficient attention.

Traditional intelligent cockpits are more like moving a mobile phone to the car console. Injecting an OS system and loading a set of apps seem to assume that users will find it intelligent and convenient. However, this actually ignores the fundamental differences in the attention mechanisms between mobile phone and car console interactions for users.

The multi - touch technology pioneered by the iPhone opened up an intelligent era, but it is not enough to drive the development of automotive intelligentization. In addition, the relatively weak voice recognition technology cannot support a smoother voice - control experience, which still limits the use during driving.

Obviously, users need a more natural and convenient interaction method, which is essentially a test of manufacturers' product - thinking.

Although large model technology is becoming increasingly mature, the ability to turn technology into practical products is the key to the explosion of both technology and applications. In the automotive field, AI Agents supported by large models are likely to become the industry's dividing line.

IM AIOS of IM Motors is initiating such a technological revolution in the intelligent cockpit. By bidding farewell to the traditional intelligent cockpit experience and entering a "No Touch & No App" era, its essence is to reduce users' dependence on touch operations on the car system, minimize the distraction of drivers' attention caused by traditional touch operations, and allow users to focus on driving.

Currently, IM Motors has completed the pre - training of a large model for natural semantic understanding, and its test data has reached the industry's top level. Specifically, this brand has achieved a natural language understanding level in three years of training that originally took five years.

On this basis, IM AIOS of IM Motors introduces the "large model + AI Agent" into the intelligent cockpit. It means human - like understanding and communication abilities, system - level collaboration of AI Agents, and a powerful and open application ecosystem.

In terms of accessing underlying models, IM AIOS of IM Motors has selected a multi - model fusion of Tongyi Qianwen, Doubao, DeepSeek, etc. Through distillation technology, these models can work together to provide strong performance support for different scenarios, such as ensuring both inference efficiency and low energy consumption.

In terms of interaction methods that are more in line with users' habits, these AI Agents not only support multi - modal inputs such as voice, gestures, and touch, reducing users' touch operations on the car console during driving and allowing users to focus on driving, but also provide safer and more efficient interaction options. They can also combine NLP (Natural Language Understanding) to perceive users' needs and environmental changes in real - time. For example, when detecting user fatigue, they can actively provide services by automatically adjusting devices.

What's even smarter is that multiple Agents for voice, navigation, entertainment, etc. can work together in a division of labor and achieve second - level responses to complex instructions with the support of powerful underlying technologies. With the continuous upgrade of future algorithm optimization and scenario expansion, the AI capabilities of Agents can grow exponentially, gradually covering from voice interaction to intelligent driving assistance through self - learning and evolution.

With the rapid development of large model technology, the emergence of IM AIOS of IM Motors is an important technological integration of large models in the automotive industry and an ecological penetration of application services. It will mobilize the natural language understanding and multi - modal capabilities of models to deeply transform the vehicle control, ecosystem, and services of automotive AI, accelerating the transformation of cars into the "third space".

Thus, IM AIOS of IM Motors has taken the lead in initiating the intelligent cockpit revolution, leading the industry to accelerate towards the application stage of the proactive interaction intelligent cockpit.

The "third space" sounds abstract, but what if it can order takeout for you?

As intelligent entities capable of independently perceiving the environment, analyzing information, making decisions, and performing actions to achieve specific goals, AI Agents have the ability to turn cars into a moving "third space". This sounds like an alluring vision of future life.

However, many users don't want just an abstract concept; they want to feel its real value. In this regard, IM Motors understands its users very well.

If you want to change people's living space, start with the most basic living scenarios. In April, the upcoming new IM L6 model will become the first intelligent sedan in the industry to feature "AI takeout". This car has been deeply integrated with Ele.me to create an "Ele.me AI takeout" service.

Imagine the seamless intelligent experience of "arriving at the destination, the car arriving, and the food arriving". The specific operation process is as follows: users only need to say what they want, for example, "Order a slightly spicy hot pot" or "Order a chocolate - flavored donut", and the system will understand the semantics and place the order step by step.

It is also very flexible. If users change their minds, they can continue to use voice to add dishes, modify flavors, or add special instructions, such as "Don't make it slightly spicy; make it medium - spicy" or "Don't make it chocolate - flavored; make it strawberry - flavored". The system can accurately understand and execute these instructions smoothly.

During this process, the AI Agent can not only penetrate the entire service chain but also support full - voice interaction, preventing users from being distracted while placing an order and ensuring driving safety.

Moreover, it will provide more personalized or well - considered recommendations based on users' habits and environmental changes. If a user always orders slightly spicy food, it will automatically select the slightly spicy option. It can even provide more suitable dining options according to the in - car visual perception or multi - modal information from the navigation. For example, on a cold and gloomy day, it may recommend a hot pot restaurant, and if it's very late, it will automatically select a restaurant more suitable for a late - night snack.

The ordering Agent will also cooperate with the navigation Agent. Based on the estimated arrival time at the destination, it will recommend suitable restaurants and dishes to ensure that "people, cars, and food arrive simultaneously". Moreover, it will share and exchange data with the Ele.me platform to improve the accuracy of dish and restaurant recommendations based on historical orders, favorites, and other information.

Applying the same concept to the entertainment scenario, IM AIOS of IM Motors will further penetrate the "AI ticketing Agent".

This process is also highly intelligent and flexible. It can not only plan the optimal intelligent route by using multiple AI Agents according to the user's current location and destination combined with movie ticketing information but also support continuous addition or modification of ticket - purchasing information, such as selecting seats and changing the movie - watching time.

What's more personalized is that it understands your taste and can recommend movies that better suit your interests based on your movie - watching history and preferences.

Expanding from food and entertainment, you can envision countless intelligent living scenarios in this "third space": shooting Agents, audio - visual Agents, office Agents, social Agents...

Maybe one day, you are participating in an online meeting during mobile work. When you pass by a beautiful sunset among the skyscrapers and don't have time to take out your phone, you can use your voice to activate the in - car camera to record this wonderful moment and send it to your partner or friend on social media. Throughout this process, you don't seem to miss anything, as the AI Agent takes care of everything for you, allowing you to drive safely.

This is probably the mission of cars embracing AI: to make this mobile space, which occupies a large amount of commuting time, more intelligent and beautiful. This goal can only be achieved starting from the intelligent cockpit, and IM Motors has clearly realized this. With the full support of Alibaba's AI and application ecosystem, it will transform not only the cockpit of a car but also a long - awaited lifestyle.