Social Insurance for Food Delivery Riders, and Many Hotspots in Film and E-sports | The First Half of the Popular Consumption Events List in the Third Week of February

Source: Shiyan Big Consumption Index

 During this monitoring period, the popular consumption events mainly focus on four aspects: cultural and entertainment consumption, social livelihood, technology and digital, and traditional culture:

Cultural and Entertainment Consumption

The box office of "Ne Zha 2" continues to rise, with the comprehensive popularity index of the topic reaching as high as 1.93, and the cumulative reading volume of related hot search topics exceeding 5 billion. According to the data of Maoyan Professional Edition, as of 10:37 on February 23, the global box office (including pre-sales and overseas) of "Ne Zha: The Devil Child in the Sea" has exceeded 13.5 billion, sprinting towards the 7th place in the global box office.

Since its release during the Spring Festival, the film has shown a phenomenal explosion: the domestic box office in the first week reached more than 2 billion, breaking the Spring Festival box office record; it was released overseas in North America, Southeast Asia, and other regions, boosting the overseas influence of the "Chinese Mythological Universe".

The topic "Honor of Kings Selected for the 2026 Asian Games" is on the list, with a comprehensive popularity index of 0.56. The topic reading volume on the Weibo platform has exceeded 10 million, and the playback volume of related videos on short-video platforms such as Douyin is also rising rapidly, showing the high enthusiasm of e-sports enthusiasts for this news.

After e-sports was listed as an official competition event in the 2022 Hangzhou Asian Games, "Honor of Kings" was again selected for the 2026 Asian Games, indicating that e-sports is gradually getting rid of the identity of a niche entertainment and moving towards the ranks of mainstream sports events, and the mainstreaming process of the e-sports industry is accelerating. Through continuous optimization of the event system and improvement of content quality, e-sports is expected to exert a greater influence globally.

Social Livelihood

Several related topics about "Delivery Riders Paying Social Insurance" have become hot search topics, with a comprehensive popularity index as high as 1.86. Topics such as "The Delivery Industry Launches a Rider Grabbing Battle", "JD.com Announces to Pay Five Social Insurances and One Housing Fund for Delivery Riders", and "Meituan Will Pay Social Insurance for Riders" are hotly discussed on various platforms, with the cumulative reading volume exceeding 100 million times and the discussion volume exceeding one million. With the rapid development of the delivery industry, the competition among major platforms is becoming increasingly fierce, and major platforms have launched various welfare policies, forming a "Rider Grabbing Battle".

On February 19, JD.com announced that "it will pay five social insurances and one housing fund for delivery riders and provide accident insurance and health medical insurance for part-time riders", making JD.com the first platform to pay five social insurances and one housing fund for delivery riders. A few hours later, Meituan announced that it will pay social insurance for full-time and stable part-time riders nationwide. JD.com and Meituan have successively announced to pay social insurance for riders, improving the job security and satisfaction of riders.

At the same time, this has also triggered discussions about whether the rising costs of delivery platforms will be passed on to consumers. The topic "Will Delivery Become More Expensive Due to Riders Paying Social Insurance" on Weibo has a reading volume of over 10 million. Generally speaking, the price of delivery may fluctuate in the short term, but in the long term, it is helpful to improve the welfare of riders, improve the service quality, and promote the sustainable development of the entire industry.

List Explanation

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes main lists such as the "Brand Consumption Popular Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", and extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, helping the industry and brand owners to continuously track the consumption market trends, provide references for business operations, and enhance the comprehensive business competitiveness.

The industries that the Shiyan Consumption Compass Series Index List continuously monitors are as follows:

12 major industries including 3C Digital, Footwear and Clothing Accessories, Food and Fresh Produce, Household Appliances, Sports and Outdoor, Beauty and Cleaning, Mother and Baby Products, Home Furnishings and Decoration, Automobile Consumption, Toys and Musical Instruments, Pet Products, and Medical and Health.

Source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions of the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but it is impossible to eliminate some errors or deviations caused by the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third-party auditing agency, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may be different from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be copied or distributed without permission. Zhidemai Technology Group and Shiyan Index do not assume any legal liability for any loss or damage resulting from the use of the information in this report.