From quantity to quality, Hongmeng Zhixing begins to transform.

The February 2025 Automobile Sales Ranking is released.

The total delivery volume of Hongmeng Zhixing is 21,517 vehicles. Among its product matrix, Zhijie delivered 9,580 vehicles, and Wenjie delivered 11,315 vehicles. Since the beginning of 2025, the cumulative delivery volume of Hongmeng Zhixing has reached 56,504 vehicles, once again becoming a top-selling brand among new energy vehicle brands.

Beyond the sales figures, it is worth noting that the average transaction price of all models under Hongmeng Zhixing has performed well, continuing to be a leading brand in the average transaction price of the Chinese auto market.

From empowering partners to establishing the brand and product matrix, from the explosion of the Wenjie M7 model to now having more and more star models, Huawei's ability to create hit products has been continuously verified, and Hongmeng Zhixing has also begun to transform, from quantity to quality, entering the next stage of brand development.

Behind the Rapid Growth of Hongmeng Zhixing

Hongmeng Zhixing is one of the fastest-growing brands in the Chinese automotive industry.

In December 2021, Huawei and SERES Automobile collaborated across borders to launch the first brand, Wenjie. In 2023, the new Wenjie M7 was launched and received 50,000 large orders in just 25 days. A few months later, the production capacity of Wenjie began to increase, and the monthly delivery volume started to climb to five digits. As the annual sales champion of the new energy vehicle brands in China in 2024, the new Wenjie M7 continues to maintain the top-level sales of the 300,000-level new energy vehicle models in China, demonstrating its strong competitiveness in the luxury new energy SUV market.

By 2025, Hongmeng Zhixing has six models from four brands on sale, and this year, several new models such as the Wenjie M8 and Xiangjie S9 Extended Range will be launched. Both the sales volume of Hongmeng Zhixing and the market influence brought by the brand are continuously increasing.

And all of this has happened in just over three years, while the traditional automakers used to take more than five years to build a single model. Behind the rapid growth of Hongmeng Zhixing is the support of Huawei's entire system capabilities.

What kind of enterprise is Huawei?

Having been deeply engaged in the ICT field for more than 30 years, from communications to chip technology, from mobile phones to other electronic devices, Huawei has engraved independent research and development and quality assurance into the enterprise DNA. Having resources, being willing to invest, and pursuing speed are Huawei's business logic.

Hongmeng Zhixing is an automotive brand in which Huawei is deeply involved in all aspects, from product definition, underlying technology to marketing and channels.

Creating a luxury car requires time and accumulation. Behind the rapid rise of Hongmeng Zhixing, Huawei has insisted on independent research and development for many years in the entire link of underlying chips, automotive sensing hardware, software algorithms, and cloud computing power, and has achieved industry-leading results. This has constructed the outstanding product competitiveness of Hongmeng Zhixing compared to its peers.

Moreover, Huawei's system capabilities are crucial.

Hongmeng Zhixing was born during the explosion period of new energy vehicles and intelligent technologies. The early-starting new energy vehicle brands NIO, XPENG, and Li Auto have gained some user reputation and are competing for the technical discourse power in intelligent driving and intelligent cockpits.

To capture the attention of consumers and quickly convert technical strength into sales volume, Huawei has an IPD project management process. The characteristic of this process is to emphasize cross-departmental cooperation, covering the entire process from market demand to product launch, aiming to improve product research and development efficiency and market competitiveness.

The changes in the automotive market and the shift in consumer habits will be transmitted to the product and R & D side at the fastest speed. Then Huawei will meet the user needs by launching new vehicles or upgrading the existing models through OTA at an industry-leading speed.

This is Huawei's unique advantage, and many enterprises in the automotive industry and even other industries are learning Huawei's system capabilities.

The key bridge between technology and sales volume is the market. As an enterprise with many popular ToC products and with the effect of high-endization emerging, Huawei's consumer understanding ability, high-end brand marketing experience and channels have given Hongmeng Zhixing the confidence to overtake.

After gradually gaining market influence through sales volume, Hongmeng Zhixing will enter a new stage of brand development.

Huawei's Deep Empowerment, Promoting the Development of China's New Energy Automobile Industry

The confidence source of Hongmeng Zhixing, from pursuing sales volume to pursuing quality, is its technical strength.

At the February Hongmeng Zhixing Technology Conference, Huawei announced a series of new automotive technologies. In the chassis field, which is the core of traditional automobiles, Huawei has adopted the leading chassis hardware and introduced perception capabilities to achieve road pre-scanning and precise vehicle obstacle avoidance.

Its core active safety functions have also been upgraded again, not only improving the vehicle's driving ability on icy and snowy roads, but also key functions such as preventing rear-end collisions in rainy and foggy weather and preventing being sandwiched between large vehicles in front and behind will be launched.

The products of Hongmeng Zhixing are equipped with Huawei's leading automotive technologies, also showing the understanding and exploration of cutting-edge technologies by the Chinese automotive industry.

Beyond its own technology, the follow-up and support from the upstream and downstream of the industrial chain is the confidence of Hongmeng Zhixing to move upward.

First, through Hongmeng Zhixing, Huawei's products, technologies and marketing experience have been continuously verified, and Huawei's automotive partner team is continuously growing.

In the sales chain, traditional luxury car dealers are turning to Hongmeng Zhixing. Four new dealers who used to operate BBA and now turn to Hongmeng Zhixing were added in February, and the cumulative number of admitted dealers has reached 35.

Dealers are sensitive to the terminal market. The real-money-supported business change also represents the consumers' recognition of Hongmeng Zhixing.

As a pillar industry for national development, the penetration rate of new energy vehicles has now exceeded half, and it has begun to enter a crucial period of pursuing quality development. This means that the automotive industry needs more and stronger technologies, and more brands that can lead the Chinese automotive industry to break through.

The unique business model of Hongmeng Zhixing has the opportunity to bring more development possibilities to itself and the industry. Huawei focuses on breaking through the research and development of the underlying automotive technologies, releasing the energy of the main engine factories, which can be invested in more critical areas such as automotive production and after-sales. From research and development to sales, all links of the automotive life cycle will be improved.

The expansion of the entire chain investment in the automotive industry will first solve the employment pressure under the current involution trend and alleviate social contradictions. Such a business model will incubate more excellent automotive brands, enhance social and economic vitality. At the same time, it will create opportunities for Chinese automobiles to "go global" and achieve a counterattack in the automotive industry and hard technology fields for the country.

The mission of Hongmeng Zhixing is to help the Chinese automotive industry create one "national brand" after another, allowing Chinese automobiles to move towards higher value.