Product Insights | The "Top Configuration" Equipment for the "Money-Eating Beast"! January's TOP 10 Goodies for Mother and Baby, Exquisite Moms and Dads, Come and Take a Look!
When the "four-legged money-consuming beasts" of the era of the third child encounter the obsessive-compulsive disorder of scientific parenting, maternal and infant consumption has quietly entered the era of "millimeter-level" competition. Behind the fact that the relevant topics such as #Diaper Recommendations# on social platforms have received over 300 million views, it is the ultimate pursuit of the new generation of parents for "both super absorbent and as thin as a cicada's wing". From the "fart diaper ingredient party" that became popular in the live broadcast room to the "new middle-class parenting concept" that has subverted cognition by domestic products, what are the "TOP Good Things" on the list of maternal and infant products in January?
Source: Shiyan Big Consumption Insight Platform
Based on the Shiyan Consumption Index's January "Maternal and Infant Products" product consumption heat wave index list, we have selected the top 3 products with a comprehensive ranking of sales heat and social media heat for in-depth product interpretation and analysis to help everyone better understand and choose more suitable maternal and infant products for themselves. This list not only represents the cutting-edge trend of current maternal and infant consumption but also is a vivid manifestation of the parenting concepts of the new generation of parents.
January "Maternal and Infant Products" Product Consumption Heat Wave Index List
Source: Shiyan Big Consumption Insight Platform
(The complete list is at the end of the article)
Q-MO Royal Ultra-Soft Pull-Up Diapers
One-sentence recommendation: The "thoughtful guardian" for the baby's delicate skin
Brand analysis
Q·MO (Q-MO) is a high-end baby diaper brand under Heng'an Group. It is committed to becoming a high-end and refined baby care product brand in China, protecting the newborn skin of millions of Chinese babies.
Image source: Q-MO brand official website
Product analysis
For the new middle-class families who pursue a high-quality life, choosing a suitable diaper is not only a necessity but also a thoughtful protection for the baby. Q-MO Royal Ultra-Soft Pull-Up Diapers, with its unique technology and thoughtful design, have become the first choice for many mothers.
First of all, Q-MO Royal Ultra-Soft Pull-Up Diapers use 0.017mm fine velvet natural fibers. This luxurious and skin-friendly material is as soft as a cloud and can effectively reduce friction on the baby's skin. The polymer absorbent core is as thin as 0.1cm, but it can achieve super absorption and water locking through three golden diversion channels, ensuring that the baby remains dry for a long time. This pull-up diaper can absorb up to 800ml of liquid, easily coping with the baby's multiple urinations.
In addition, its organ-style breathing waist design forms an air circulation channel to help remove moisture and ventilate, keeping the baby's skin fresh at all times. The ultrasonic soft pressure technology reduces the amount of glue application by 30%, further reducing the risk of irritation to the delicate skin. Finally, the innovative "W" narrow crotch design is tailor-made for babies in the toddling stage, effectively reducing the sense of pressure in the crotch and allowing the baby to be more free and comfortable when exploring the world.
Image source: Q-MO brand official website
Image source: Q-MO brand official website
User evaluation
Content source: Product evaluation of the brand's Tmall flagship store
January product heat
*Data source: Shiyan Big Consumption Insight Platform
Feihe Xingfeifan Zhuorui Infant Formula Milk Powder Stage 3
One-sentence recommendation: The "brainpower development master" of the golden milk source at 47° north latitude
Brand analysis
China Feihe is one of the earliest milk powder enterprises in China and has a unique milk source advantage. The milk source of Feihe is the black soil milk source in the world's golden milk source belt at 47° north latitude, which is the first and only golden milk source for infants and young children in China.
Source: Feihe Milk Powder
Product analysis
As the "veteran top stream" in the Chinese milk powder industry, Feihe Xingfeifan Zhuorui specially adds 15 active brain nutrients to help the baby's intellectual development. Its top-notch 5 brain phospholipid components can accelerate the connection speed of brain neurons by 60 times, equivalent to installing a "high-speed router" in the baby's brain, making the baby one step ahead in learning to crawl and speak. In addition, Feihe Xingfeifan Zhuorui contains 100 times probiotics, which can effectively promote intestinal health, soften stools, and improve the baby's digestive ability and immunity.
The ratio of DHA to ARA is 1:1.7. This scientific ratio is conducive to the talent development of infants and young children and supports the healthy growth of the brain and vision. The product also contains the rare milk source active protein OPN, which has extraordinary absorption capacity, helping the baby to better utilize nutrients and achieving a "growth acceleration" that can be seen with the naked eye.
Image source: Feihe brand official website
User evaluation
Content source: Product evaluation of the brand's Tmall flagship store
January product heat
*Data source: Shiyan Big Consumption Insight Platform
Babycare Pull-Up Diapers Airpro
One-sentence recommendation: The "breathing black technology" that ends red buttocks in autumn and winter
Brand analysis
Babycare is a maternal and infant brand founded by designers, providing a one-stop and all-category solution for the new generation of families and defining the new lifestyle of pregnancy, infants and children for the Z generation.
Source: Babycare
Product analysis
As a representative of the new generation of maternal and infant brands, Babycare's Airpro pull-up diapers, with their ultra-thin design and excellent breathability, have become an excellent choice for baby care in autumn and winter.
The Airpro pull-up diapers are only 0.1cm thick but have 50 million heat dissipation micropores to ensure that the baby's little buttocks do not get stuffy in autumn and winter, saying goodbye to "fussy crying due to stuffy buttocks". According to Babycare laboratory data, one pull-up diaper can lock in 6 urinations, breaking the parents' concerns about "thin does not equal capacity", ensuring long-term dryness and comfort.
At the same time, the Air diversion layer can quickly and instantly absorb to prevent urine backflow, keeping the baby's little buttocks dry and non-sticky. Its material is close to the PH value of the baby's skin, more suitable for the baby's skin environment, gentle and non-irritating, giving the baby the best care.
Image source: Babycare brand official website
User evaluation
Content source: Product evaluation of the brand's Tmall flagship store
January product heat
*Data source: Shiyan Big Consumption Insight Platform
Attached: January "Maternal and Infant Products" Product Consumption Heat Wave Index List
Source: Shiyan Big Consumption Insight Platform
Warm reminder
The product information, viewpoints, conclusions and suggestions involved in this article are for reference only, aiming to provide readers with product popular science and purchase ideas, and do not constitute any form of purchase advice or advertising promotion. Specific purchase decisions need to be judged based on individual actual needs, consumption scenarios and product suitability. Due to individual differences, usage environment and other factors, the actual effect of the product may vary from person to person. It is recommended to fully understand the product characteristics before purchasing or consult the opinions of professionals. This article does not assume any responsibility for the reader's purchase behavior and use consequences. Please consume rationally and choose carefully.