Tencent AI's To C product lineup undergoes major changes: QQ Browser, Sogou Input Method, ima, and Yuanbao are "packaged as a whole"

Tencent is making strategic arrangements to be well-prepared for the competition in AI applications in 2025.

Written by Deng Yongyi

Edited by Su Jianxun and Yang Xuan

"Intelligent Emergence" exclusively learned that Tencent recently completed an internal product and team adjustment. More products and applications, including QQ Browser, Sogou Input Method, ima, etc., will be officially transferred to CSIG (Cloud and Smart Industries Group).

Correspondingly, the teams corresponding to the above products will also undergo a series of adjustments. The teams and organizations where products such as QQ Browser, Sogou Input Method, and ima are located will also be adjusted from PCG (Platform and Content Group) to CSIG.

This is another adjustment after Tencent Yuanbao was transferred from TEG (Technology Engineering Group) to CSIG in January.

From the perspective of products, the products transferred to CSIG this time - QQ Browser and Sogou Input Method, are both businesses strongly related to the large model and have already accumulated mature users and content. According to the public data as of January 2025, the monthly active users of QQ Browser exceed 430 million; and Sogou Input Method is also an established application with hundreds of millions of users.

"Intelligent Emergence" learned that ima is an AI-native application incubated by the QQ Browser team in October 2024. This is a product positioned as an intelligent workbench, which can be directly linked with WeChat Official Accounts and WeChat, and has a unique advantage in the AI knowledge base market. After its launch, ima has quickly established a good reputation among users.

After completing these actions, Tencent will establish an AI product matrix containing four major product lines, and the covered markets are obvious: In addition to the standard AI assistant (Yuanbao), there are also tool products (ima) extended to the office scene; while QQ Browser and Sogou Input Method correspond to the fiercely competitive AI search market nowadays.

AI assistant applications such as Yuanbao are considered the application entry in the era of large models, and whether it is a subdivided scenes such as AI knowledge base or AI search, it can be linked with the assistant scene - Summarizing To C-oriented AI products into one business group is not only conducive to the allocation of resources within the organization, but also more helpful to the connection of scenarios between AI products.

After DeepSeek emerged and detonated globally, a wave of "Connecting to DeepSeek" has emerged in China. Among them, the most notable is that WeChat quickly launched the "AI Search" function and connected to DeepSeek - R1. Tencent has also become the first giant to integrate DeepSeek into its core business.

For Tencent, which has always had a stable strategic rhythm, such a speed can be said to be extraordinary. On the other hand, this is also a strong signal at the application layer: After the open - source model represented by DeepSeek significantly reduces the reasoning cost, it will create a large number of opportunities and scenarios for the upgrade and iteration of the existing mature applications in the market.

Not only WeChat, but during the entire Spring Festival period, Tencent's entire product line has been gradually upgraded. Including Yuanbao, ima, QQ Browser, Tencent Docs, Tencent Maps, and QQ Music, they all announced that they simultaneously support the Hunyuan Large Model and the DeepSeek - R1 model.

"Intelligent Emergence" learned that Sogou Input Method is also in the process of evaluating and planning to integrate the DeepSeek model.

On the infrastructure side, CSIG (Tencent Cloud and Industrial Business Group) has also carried out a full series of upgrades, including from the underlying computing power to the public cloud API, to the knowledge engine, and to the upper - layer MaaS application based on the TI platform, all of which support enterprise customers to quickly deploy various sizes of DeepSeek models.

In fact, almost all major Internet companies are quickly making arrangements to prepare for this year's application layer competition. "Intelligent Emergence" has also recently reported several similar adjustments. For example, in December, Ali's AI application "Tongyi" was spun off from Alibaba Cloud and merged into Ali Smart Information Business Group. Under the latter, there is also the intelligent search product "Quark".

We can also see that the "swallowing effect" brought about by the rapid iteration of the model layer is still continuing - the advantages accumulated in the application layer stage have become more uncertain, and the AI application market will usher in a new round of reshuffling. Before and after the Spring Festival, in addition to Tencent, manufacturers such as Ali and Baidu have connected DeepSeek to their core AI products. Only ByteDance, which has made a huge investment in the AI application in advance, has not seen many actions in the application layer.

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This article is from the WeChat official account "Intelligent Emergence", author: Deng Yongyi, and is published with authorization by 36Kr.

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Tencent AI's To C product lineup undergoes major changes: QQ Browser, Sogou Input Method, ima, and Yuanbao are "packaged as a whole" | Exclusive from 36Kr.