Kekel | BeautyCam AI Virtual Try-on has become extremely popular overseas, topping the App Store charts in multiple countries including Thailand, Laos, and Cambodia!

In the Spring Festival of 2025, DeepSeek continues to top the charts, reflecting the leapfrog development of China's AI industry from "technology following" to "technology running in parallel". Meanwhile, the AI products of many domestic technology companies have emerged in the global market. In the image and design track, thanks to AI innovation functions such as AI costume change, BeautyCam, a product of Meitu Inc., has attracted a lot of users' attention and usage, and currently tops the overall charts of the App Store in Thailand, Laos, and Cambodia.

BeautyCam tops the overall charts of the App Store in Thailand, Laos, and Cambodia.

In the just-passed Snake Year Spring Festival, overseas users in many countries and regions around the world were deeply attracted by BeautyCam. Especially the AI costume change function, which can help users transform into "God of Wealth" and "Princess", and participate in the traditional cultural exchange of the Snake Year Spring Festival. This also makes BeautyCam quickly climb to the first place in the overall charts of the App Store in Thailand, Laos, and Cambodia.

Behind the popularity in Southeast Asia is the successful AI overseas strategy of BeautyCam. It is understood that with a series of continuously launched AI innovation functions, this product has previously won the first place in the overall or category charts of the App Store and Google Play in Japan, Indonesia, Vietnam, Thailand and other places many times.

The effect of AI costume change uploaded by Thai users on social platforms.

Industry analysts said that with the rapid growth of the potential market size of generative AI, Chinese technology companies represented by Meitu are leveraging the power of AI to fully promote the globalization of star products. BeautyCam's popularity in Southeast Asia with AI functions is an example, and it is expected to see more products of Chinese technology companies providing high-quality services to global users in the future.