Partition maintenance remains the core of personal care home appliances, and New Year gift-giving has become a marketing hotspot | December Industry Consumption Heat Index List

Source: Shiyan Grand Consumption

The demand for repair-type skin care during the changing seasons is increasing rapidly, and zoned care remains the core of the growth of personal care appliances

During this monitoring period, the top 5 categories are mobile communication, major appliances, facial care, selected alcoholic beverages, and personal care and health. Compared with last month, the rankings of categories such as facial care and personal care and health have risen significantly.

From a detailed dimension, winter easily causes dry skin, and the demand for moisturizing & repair-type care is in a high-growth period, directly boosting the sales popularity of facial care products. Among them, the "luxury-level maintenance" gift boxes launched by high-end brands such as Sisley and Helena Rubinstein precisely cater to the festival gift-giving scenarios and consumers' pursuit of a high-quality life, winning the favor of the market. These high-end gift boxes not only significantly promoted the sales growth of the facial care category but also triggered widespread discussions on social media, and the popularity index rose sharply.

With the increase of gathering scenarios such as Christmas and New Year in December, the application scenarios of household cleaning products are continuously extending from the "fixed space" to the inside and outside. In addition to various household appliances categories such as whole-house and special-area cleaning entering the user's purchase list and remaining on the list, personal care and health appliance categories such as oral care, hair care, and facial care have achieved a significant increase in rankings during this period. At the same time, the Double Twelve Shopping Festival, Christmas, and New Year celebrations and other nodal activities have further pushed up the market heat.

The trend of changing mobile phones drives the popularity of 3C digital products, and the marketing of alcoholic beverages caters to the young demand for New Year gifts

The 3C digital industry remains strong. The mobile communication category ranks first on the list with a comprehensive popularity index of up to 1.93. The end of the year has become a crucial moment for major mobile phone brands to release flagship new models and launch promotions for the New Year Festival. New products such as the Huawei Mate 70 series, vivo S20 series, Xiaomi 15 series, and iPhone 16 series have attracted widespread attention and set off a wave of phone-changing.

On social media, topics such as #HighCostPerformanceofXiaomi15Pro# and #HuaweiMate70SalesExceed10Million# have received over 100 million views and millions of discussions, driving the sales of the mobile communication category and social media data to soar simultaneously, with a significant post-link conversion effect.

The comprehensive popularity index of alcoholic beverages has risen to 1.59, with the ranking rising compared to the previous period. As the Spring Festival approaches, consumers are actively stocking up for banquets and visiting relatives and friends, and alcoholic products such as Baijiu and wine have become necessities. Brands have cleverly launched New Year gift boxes, such as Moutai's limited-edition zodiac commemorative wine and Wuliangye's customized New Year gift box. These not only cater to the gift-giving culture but also enhance the collection value due to the limited design.

At the same time, some brands precisely target the young market. The Changyu Cabernet series aims at the young consumer group with a moderate price and excellent taste, winning widespread praise. The topic on Weibo has exceeded 80 million views, successfully attracting the favor of the new generation of consumers.

Explanation of the List

The Shiyan Consumption Compass Series Index Report is a consumer index evaluation system independently developed by Shiyan Index. This series includes main lists such as the "Brand Consumption Popular Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", and "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumer world through the index evaluation method, helping industries and brand owners continuously track the trends of the consumer market, providing references for business operations, and enhancing the comprehensive business competitiveness.

The industries continuously monitored by the Shiyan Consumption Compass Series Index List are as follows:

12 major industries including 3C digital, shoes and clothing accessories, fresh food, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home furnishing and decoration, automotive consumption, toys and musical instruments, pet products, and medical and health.

Source: Shiyan Grand Consumption

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions of the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines publicly available data from mainstream platforms and the data accumulation of the Shiyan Grand Consumption platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but it is impossible to eliminate some errors or deviations caused by the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third-party auditing agency, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be copied or distributed without permission. Zhidemai Technology Group and Shiyan Index do not assume any legal liability for any losses or damages resulting from the use of the information in this report.