Watch the Spring Festival Gala through vivo, breaking the "ceiling" of mobile phone live streaming.

In the memory of every Chinese person, there is a Spring Festival Gala story that has been told for 42 years. Watching the Spring Festival Gala with family on New Year's Eve is a ritual of the New Year that is engraved in the DNA. However, instead of gathering around the TV and staring at a single screen, watching the Spring Festival Gala on the phone in a vertical orientation has also become a "cyber New Year custom" chosen by many people.

With the change in viewing habits, the way the Spring Festival Gala accompanies people has become more flexible and diverse. In 2022, the vertical-screen live broadcast of the Spring Festival Gala was launched, opening up a brand-new perspective for Chinese people around the world. The production team added 8 separate cameras to shoot in the backstage of the Spring Festival Gala, and also added a "fan-favorite perspective" to shoot behind-the-scenes footage, presenting more of the status of the star guests before and after their performances.

As viewing habits, audience groups, and communication carriers change together, "ultra-lightweight" live broadcasts have become an inevitable trend in the broadcasting and television field. In 2025, the Spring Festival Gala of the Snake Year continues to innovate.

This time, not only heavy professional cameras are used behind the stage. When Zhu Guangquan's vlog about visiting the Spring Festival Gala showed the vivo X200, traditional broadcasting and television professionals were shocked - it turns out that a national-level and people's-level gala watched by hundreds of millions of people can really be live-streamed using mobile phones.

How valuable is the first "mobile phone" live broadcast of the Spring Festival Gala?

This year's New Year's Eve, the WeChat Video Account "CCTV Arts" changed its name to "Spring Festival Gala" to live-stream the vertical-screen version of the gala. This time, not only the programs are presented in a vertical orientation, but also the combination of vertical and horizontal screens, and the simultaneous broadcast of the main stage and the backstage are achieved. The broadcast method of the upper and lower split screens fully utilizes the advantages of the vertical screen to mobilize the audience's audio-visual senses, making the programs more layered and the immersive experience stronger.

The upper screen is still the traditional main stage of the Spring Festival Gala, bringing the audience every wonderful dance, song, and actor's performance. The lower split screen is the audio and video content of the backstage collected and transmitted by the vivo X200 series. In this way, the audience can not only see the wonderful performances on the stage, but also simultaneously see the actors waiting, behind-the-scenes footage, and even the small details when the actors leave the stage.

These pictures that cannot be presented in the traditional TV live broadcast give the Spring Festival Gala more warmth and humanity. It also gives us the opportunity to watch the Spring Festival Gala from all angles, creating more "hot topics" and famous scenes together.

On the stage, the sketch "Borrowing an Umbrella" revisits the classics, triggering a wave of "nostalgia". "National CP" Zhao Yazhi and Ye Tong reunited at the Spring Festival Gala 34 years after the broadcast of "The Legend of the White Snake", making many viewers' eyes red in front of the TV. Off the stage, the vivo X200 series recorded the scene of Zhao Yazhi saying goodbye to Ye Tong and waving to the camera in the backstage after leaving the stage, freezing this reunion and warmth across time and space into an eternal memory, making countless viewers' hearts filled with emotion and nostalgia.

Zhang Yimou's "YangBOT" ingeniously combines traditional Yangko dance with bionic robots. After the performance, the scene of the actors "supporting" the robots to leave the stage unexpectedly became popular, becoming a highlight of the gala. In addition, the eyebrows of the host Sa Beining also caused a lot of teasing, being compared to Crayon Shin-chan. And he generously removed his makeup in the backstage to prove himself, showing his naturally thick eyebrows and big eyes. These details make this Spring Festival Gala full of "humanity".

In order to make everyone enjoy the show more, vivo and the Spring Festival Gala team spent not only a "brain-burning" night. As one of the live broadcast projects with the largest number of domestic technical system participants and the largest investment in technical resources, the live broadcast difficulty of the Spring Festival Gala of China Media Group is considered the highest in the industry. Its characteristics are long duration, wide range, diverse types of work, and a large number of personnel.

There is no NG or reconnection of the signal on the stage of the Spring Festival Gala, and it also needs to be watched by more than a billion pairs of eyes around the world. The reason why the required team is so large is to make the live broadcast safe and stable enough. For a gala that lasts more than four hours with a clarity of 4K and covers hundreds of millions of viewers, enabling mobile phone live broadcast is a very bold decision.

Sa Beining, the CCTV host, once admitted that "preparing a Spring Festival Gala takes a year", and almost as soon as one ends, the next one begins. This sentence vividly interprets the high standards and strict requirements of the Spring Festival Gala. A member of the Spring Festival Gala live broadcast team once said that the program needs to undergo 10 "full-element" rehearsals before the live broadcast. Through continuous repetition, every step of operation of each type of work is turned into subconscious muscle memory.

Why, even though it is known to be difficult, still try to broadcast the Spring Festival Gala with mobile phones? Reducing the burden on the staff is the core goal. In previous years, photographers carried 5-pound equipment and participated in the "Ironman Triathlon" in the backstage of the gala. This year, vivo directly downgraded the "weight-bearing training" to a "walking mode", turning the more than four-hour continuous shooting from a physical task to a technical one.

Compared with cameras, during the live broadcast, mobile phones can adjust the shooting angle more quickly to adapt to different on-site needs, reducing the complexity of equipment handling and installation, improving the overall work efficiency, and also helping the team focus more on the content presentation during the live broadcast.

In the vlog of visiting the rehearsal of the Spring Festival Gala, it can be seen that when the traditional cameraman is sweating profusely while carrying the "Kirin Arm Package", Zhu Guangquan holding the vivo X200 Pro next to him can not only easily complete the complex camera movements, but also shoot pictures that meet the characteristics of ultra-clear picture quality, no shaking, no blurring, and vivid colors required for the live broadcast.

The effortless performance in front of the camera comes from the utmost efforts during the research and development. Based on the color standard of China Media Group for optimization, the in-depth joint debugging between vivo technicians and CCTV technicians for several months has achieved the color consistency between the mobile phone cameras and different types of cameras. This is also due to the strong imaging capabilities of the vivo X200 Pro. Its native hardware-level HDR capability and 4K 60fps Dolby Vision HDR standard bring "ultra-clear" picture quality, making it a perfect substitute for cameras and competent for the Spring Festival Gala live broadcast.

In terms of anti-shake, auto-focus, and stability, vivo, in deep cooperation with CCTV technicians, combines the Blueprint Imaging System and the imaging capabilities accumulated over the years to make the anti-shake and auto-focus stability meet the requirements of the Spring Festival Gala of China Media Group, achieving "stable shooting" and "accurate focusing".

The self-developed imaging, self-developed communication, and the characteristics of small size and light weight of vivo achieve high "burden reduction" and high "mobility". The "ultra-lightweight" vivo X200 series not only helps photographers reduce the weight burden, but also improves the overall mobility. Behind the stage, vivo compresses the technical long-distance race that hundreds of millions of viewers cannot see into an elegant and calm performance in the palm of the hand.

From large to small, when the mobile phone advances to the "broadcasting and television level"

Beyond the technical challenges, live broadcasting the Spring Festival Gala also tests the "anti-fragility" ability of mobile phone devices under extreme conditions - whether they can maintain extreme stability and reliability in a high-pressure, long-duration, and large-scale live broadcast scenario. When producing the content of the vertical-screen live broadcast of the Spring Festival Gala, the biggest difficulty that vivo and the CCTV Spring Festival Gala team encountered is also to ensure the smoothness and stability of the long-duration live broadcast.

In order to meet the extreme requirement of the Spring Festival Gala to live broadcast for 8 hours without interruption or lag, vivo spent more than two months, organized several imaging experts and network experts, and used vivo's automated shooting robots for 24-hour continuous material shooting. Through its self-developed image automatic detection technology, it can monitor the smoothness of the recording process and the stability of the picture quality in real time.

During the debugging process, vivo's self-developed automatic testing AI robot can efficiently perform various technical indicator tests, such as network stability, video transmission speed, and picture quality. Through an automated approach, it conducts multiple rounds of tests and adjusts parameters based on real-time feedback to ensure that every link meets the optimal standard.

After solving the problem of long-duration live broadcast, the mobile phone network communication also needs to be stable for up to 8 hours. Especially in a large-scale live broadcast event like the Spring Festival Gala, any slight network fluctuation may cause the picture to lag, drop frames, or even disconnect, seriously affecting the audience experience and the overall effect of the program.

Compared with traditional professional cameras, the core advantage of mobile phone live broadcast is not only "light", but more reflected in the communication capabilities. In a large-scale and long-duration live broadcast occasion like the Spring Festival Gala, the dual 5G technology of the vivo X200 series shows the strong advantage of mobile phone communication.

The main chip is responsible for anti-interference transmission, and the secondary chip scans the optimal frequency band in real time. When encountering signal congestion, it switches to the backup channel in seconds. Through a larger bandwidth and a stronger signal access capability, it effectively solves the signal congestion problem and ensures the smooth transmission of every frame of the picture.

At the same time, the vivo X200 series is equipped with the Universal Signal Amplification System 2.0, which improves the signal reception ability by 15% through the self-developed RF enhancement chip. This is particularly important in an environment with dense signals and high network pressure. There are nearly a thousand staff and thousands of viewers at the Spring Festival Gala scene, and the signal coverage demand is extremely high.

Facing this high-density signal environment, the vivo X200 series can effectively solve the problem of signal blind areas, ensure the stability of the network, avoid signal interference and transmission delay, thereby ensuring a smooth user experience during the live broadcast.

In addition, the Universal Signal Amplification System 2.0 equipped in the vivo X200 series also supports stable connection in a highly mobile environment, such as in the subway, high-speed rail, and other fast-moving scenarios. In these extreme environments, the vivo X200 series can ensure continuous network stability and high-speed data transmission, breaking through the traditional limitations of mobile phone live broadcast and promoting the further development of "ultra-lightweight" television live broadcast technology.

In the past, "cinema-level" was a commonly used term in the promotion of mobile phone products. This time, through the joint efforts of vivo and CCTV, a "broadcasting and television level" track has been opened up for mobile phones, proving that mobile phones can also be "cameras".

From the mountain top to the Spring Festival Gala, vivo breaks into a new track

Being able to stand firm in the face of various pressures and challenges and breaking the "ceiling" of mobile phone live broadcast is precisely the technical strength demonstrated by the vivo X200 series. The Spring Festival Gala director team dared to hand over the "life-and-death shots" to mobile phones, and vivo also completed the "8-hour no accident" military order, initiating a two-way "technical marriage".

The vivo X100 Ultra and X200 Pro, which were launched last year, were selected by netizens as the annual "concert artifact" through "200 million pixels telephoto for ultra-clear images, even on the mountain top you are a VIP", replacing SLR cameras in entertainment scenarios. In 2025, vivo once again broke through itself and challenged the peak-level difficulty - the Spring Festival Gala live broadcast, allowing this generation of young people to play mahjong with one hand, swipe the vertical-screen live broadcast with the other hand, watch the main stage on the TV, and focus on the direct shoot of their idols on the phone, achieving a "three-dimensional" pursuit of the Spring Festival Gala.

From the "mountain top" to the "Spring Festival Gala", vivo's counterattack script has been foreshadowed. Since 2019, vivo has designed multiple long-term technical "tracks", insisting on long-term supersaturated technical investment, deeply cultivating the core fields, and not blindly pursuing short-term technical gimmicks. When others are involuted in the parameter arms race, they silently twisted the technical tracks of imaging, communication, AI, etc. into a rope, and finally stood out.

Vivo's crossover into the broadcasting and television field brings a brand-new idea to its peers and provides a new thinking direction for the market: When the capabilities of smart phones are strong enough, why can't they replace traditional devices in more professional scenarios?

When cutting-edge technologies are assembled and deployed in a small mobile phone, the "ultra-lightweight" live broadcast revolution also shows us the future of smart phones. It is no longer that "lightweight = compromise", but "lightweight = evolution". With the continuous expansion of the application boundaries of technology, the efforts of brands such as vivo are promoting smart phones to gradually complete the transformation from "consumer goods" to "productivity tools" and from "entertainment tools" to "professional devices".

From TV to mobile phones, from horizontal screens to vertical screens, from onlookers to participants - the Spring Festival Gala is still the same Spring Festival Gala, but the romance of technology lies in that it can always turn the impossible ideas into the collective memory of a generation's "youth revisited". Perhaps many years later, we will not only recall the classic programs and touching moments of the Snake Year Spring Festival Gala, but also talk about that New Year's Eve when vivo used a small palm-sized area to pry the heavy burden of traditional audio-visual.