The 100,000 Users Milestone and the Rise of IM Motors.

Looking back at 2024, the Chinese smart electric vehicle market remains vigorous, but the competition between traditional giants and new forces is even more intense. However, in the crowded wave, IM Motors emerged as a dark horse.

The China Association of Automobile Manufacturers predicts that the total sales of new energy vehicles in 2024 may approach a scale of nearly 13 million. Compared with 9.5 million in 2023, the year-on-year growth exceeds 30%. In contrast, IM Motors sold a cumulative 65,505 vehicles throughout 2024, with a year-on-year increase of 71%, far exceeding the overall market. This is not an easy achievement in the red ocean market. (Note: "赛道" is commonly translated as "race track" or "racing circuit" in English. However, when describing market competition, "market segment" or "industry sector" is often used. Here, based on the context, "market" is chosen to express the meaning of "红海市场", so "红海赛道" can be translated as "red ocean market". But as you requested to retain the original HTML structure, the word "赛道" in the original text is retained here for subsequent processing.)

Equally crucial is that IM Motors has stabilized the confidence of capital with its own performance. In the past year, the capital winter has descended on multiple popular sectors, including the automotive market. Many enterprises are struggling to survive, and some even enter the countdown to survival. Against this backdrop, In December last year, IM Motors officially announced that the overall B-round financing raised a total of 9.4 billion yuan. This fully demonstrates the market's confidence in increasing its bets on the company.

What the industry should also note is that IM Motors has cumulatively delivered 100,000 vehicles - this is a milestone that cannot be ignored, indicating the comprehensive recognition of its product matrix by users. Behind this, the investment and polishing of the automaker in technical strength and product value are fully visible, and it will thereby obtain the qualification to stay in the game and join the next round of elimination.

To win in 2025, all automakers remaining in the game still have many thresholds to cross. However, IM Motors, backed by 100,000 users and the confidence of capital, its technical reserve strength and the user value conferred by its products, are sufficient to support it in moving step by step towards the victory.

Technology as the Blade, Splitting the Red Ocean Market

The curtain of 2025 has just opened, and IM Motors has entered the public's vision in a rather shocking manner. In the Shanghai Lujiazui subway passage, a 100-meter giant LED screen has been contracted to exclusively display the most heartfelt smiles of IM Motors owners.

Compared to a marketing campaign, this is more like an elaborate confession prepared for users. IM Motors has been working hard for four years before finally coming before more people to prove itself. Behind this is entirely the technical strength accumulated over many years and the carefully polished product value.

In the development process of IM Motors, the "Double 7 Series" and the "Double 6 Series" are undoubtedly two sharp blades that have played their irreplaceable market roles.

The emergence of the "Double 7 Series" completed the product positioning of IM Motors and initially built user awareness. In April 2022, when the IM L7 first debuted, this manufacturer raised dust on the electric drift world record track with its driving control strength that surpassed the Porsche Taycan, breaking people's inherent perception of the maneuverability of domestic electric vehicles and attracting the attention of the industry.

Subsequently, the IM LS7 came with a series of innovative configurations, redefining the in-car comfort experience with the aircraft-craft-inspired star waterfall ice-sense front dome, zero-gravity floating seat, and fully horizontal folding co-pilot seat.

In the more critical volume-increasing stage, The LS6 and L6 form the "Double 6 Series" team and powerfully enter the market, completely initiating IM Motors' sales surge mode. (Note: "强势" can be translated as "powerfully" or "strongly", and "开启" can be translated as "initiate" or "start". However, to retain the original HTML structure, some Chinese words in the original text are retained here for subsequent processing.)

The LS6 topping the "Medium and Large-sized Pure Electric SUV Sales Champion" in 2024 is not accidental. It precisely captures the current consumer pain points for large-space, high-performance, and intelligent pure electric SUVs, and with its excellent endurance, advanced intelligent cockpit, and superior configuration, it has become the sales leader.

The L6 is also not to be outdone. It not only comes standard with the Lingxi digital chassis and intelligent four-wheel steering, initiating the era of the digital chassis for users, but also attracts young family users to include it in their car purchase list with its elegant appearance and comfortable driving experience, firmly placing it at the forefront of the medium and large-sized pure electric sedan market and making significant contributions to the advancement of the IM Motors brand.

In addition to the rhythmic and targeted product planning, the key reason for IM Motors' rising sales and brand momentum also lies in the complete technical support covering both software and hardware behind the products.

In terms of hardware, two "standard configurations" have become an integral part of the IM Motors model DNA.

The IM L7 once brought the performance of a million-dollar luxury car into the consumer market with the standard rear-wheel steering. This standard configuration is also continued in the L6 and the new LS6. In fact, the "200,000-level rear-wheel steering as standard" is extremely rare in the entire automotive market. IM Motors, with its own efforts, allows more users to enjoy the driving experience revolution brought about by this technological upgrade.

Consumers will be pleasantly surprised to find that driving the large-sized IM L6 or LS6 to make turns can be as flexible as driving a small car. Narrow streets and parking lot entrances and exits are no longer problems, and the convenience of daily driving is significantly improved.

The upsurge of lidar on vehicles has allowed IM Motors to further push its configuration advantages to a new height. When the LS6 was launched, it was the first in the industry to come standard with lidar and the Orin X chip, making it the only vehicle in the same class to come standard with lidar, making it an intelligent pure electric SUV with high-level intelligent driving integrated software and hardware.

Not only that, the L6 also followed suit shortly after, meaning that even if consumers choose the entry-level model, they can enjoy advanced intelligent driving assistance.

In terms of software capabilities, IM Motors has not been weak either.

In the past two years of the explosion of intelligent driving, the LS7 first launched an attack on real driving pain points through the vehicle intelligent software product "Full-process AI Cabin". Later, as one of the first models in the world to have the one-stage end-to-end intelligent driving large model on board, the new IM LS6, with the help of the nationwide launch of IM AD Mapless Urban NOA, officially led users into the era of intuitive intelligent driving.

Up to this point, IM Motors' continuous deep cultivation and inclusive strategy in technical configuration has hit the psychological needs of consumers who want to balance high quality and high cost performance, forcibly opening up an exclusive channel in the highly competitive red ocean market.

User First, How Does IM Motors "Lock" People's Hearts?

Technology and products are the brand's tangible efforts for users, but fundamentally, what truly earns the brand users' recognition and word-of-mouth is its intangible silent guardianship and unwavering commitment to fulfill promises. (Note: "兑现" can be translated as "fulfill" or "redeem". However, to retain the original HTML structure, the Chinese word is retained here for subsequent processing.)

In December, IM Motors turned this intangible guardianship into a tangible form with an "Ugly Art Exhibition".

On the exhibition stand, the crash test trolleys and high-risk accident safety cases are both terrifying and extremely real. Beyond the exhibition, it is also a special open class that can bring a profound impact, where IM Motors' "Five 0-Type Safety" system and safety technology, as well as the safety technical principles of new energy vehicles, are presented to the public.

IM Motors' slogan, "I can be damaged, but you must be safe", summarizes how it practices the user-first value in the safety guidelines. Users can also clearly see that this is not an empty slogan, but rather has a heavy responsibility and a large amount of research and development investment behind it.

Many real user cases have become a powerful endorsement of this commitment. Previously, during a media test drive, a vehicle accidentally rolled down a more than 2-meter snow slope due to avoiding a small animal, landing on the roof. In such a thrilling situation, the doors opened normally, the vehicle system started normally, the personnel were unharmed, and the vehicle could still drive normally after being righted. This is due to the collaborative protection of multiple systems such as the IM Motors body structure design and airbags.

Another car owner was looking down to pick up his phone while driving and accidentally hit a streetlight, but in the end, both himself and the child in the car were unharmed.

In a nighttime scenario, another car owner was blinded by the high beams of an oncoming truck and only realized when it was too late that there was a large tree lying across the road. But under the "intuitive" avoidance of the intelligent driving, the IM Motors vehicle narrowly avoided the danger in an instant and ensured the stability of the vehicle body during the avoidance maneuver with the support of the digital chassis.

An even more astonishing number is that as of now, the 100,000 IM Motors vehicles have maintained a zero spontaneous combustion record.

Looking at the entire automotive market, this is a safety record that is difficult to achieve. In the current situation where new energy vehicles frequently have spontaneous combustion accidents, this undoubtedly gives users a sense of security.

Compared to simply listing safety parameters, an art exhibition that visualizes and narrativizes the safety concept is more likely to project the brand's dedication to safety directly into the hearts of users. This further reveals the responsibility of a major manufacturer on IM Motors.

What interprets this responsibility more profoundly is IM Motors' pioneering "Original Stone Valley User Data Equity Plan".

Since its establishment, IM Motors has embarked on a unique user operation path. It has allocated 4.9% of its equity and rewards 300 million original stones to users for their data contributions, embracing the dividends of the artificial intelligence era together with users. This boldness is unprecedented in the automotive industry.

Users who purchase the vehicle earlier, have a longer mileage, and participate more in brand co-creation will receive more abundant original stones, which can unlock many surprising experiences: For example, using original stones to exchange for lidar hardware upgrade rights, allowing the vehicle to keep up with the technological trend and enhance the intelligent driving experience; exchanging for high-quality services to enjoy exclusive after-sales guarantees; or exchanging for the technological boutique selected by IM Motors to enrich the in-car life.

It is understood that some users have exchanged for two iPhones through more than two years of vehicle use, and even some IM L7 angel round users have used data equity to replace the lidar hardware, quickly embracing the innovative technological experience brought by urban NOA. This kind of tangible benefit allows users to truly feel that their data contributions to the brand have received generous returns.

In this process, IM Motors and users are no longer a simple buyer-seller relationship, but partners who win and progress together. Users actively feedback their vehicle usage experience and participate in product improvement suggestions, providing directions for IM Motors' iterative upgrades; IM Motors rewards