Keked | Creating the ultimate performance experience for young people. Honor GT ushers in a new chapter in the Internet mobile phone competition.

On December 16, 2024, Honor GT, the first new product with the same name after the independence of the Honor GT series, was officially released. As a powerful masterpiece of Honor's re-entry into the Internet mobile phone market, Honor GT uses breakthrough thinking to deconstruct user needs, systematically innovates from dimensions such as performance tuning, design concept, AI empowerment, and hardware architecture, bringing young people a powerful performance experience and leading the industry development with a comprehensively enhanced strength.

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Just as Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "The path that Honor GT is going to take is the same as that of the past Honor. It relies on products and experiences to expand its share in the Internet mobile phone market, win the favor of users, adhere to the original intention, and make good products."

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Strong Return to Reshape the Pattern of the Internet Mobile Phone Market

The Internet is the source and starting point of the Honor brand. Since its establishment, Honor has put forward the slogan "Be brave to be yourself", showing a young brand attitude. Honor does not blindly follow the low-quality model of the Internet at that time. It deeply understands consumer needs, creates many popular products with quality, and uses innovation to lead and bring high-quality and cost-effective products, becoming the number one brand in the Internet mobile phone market. Now, the brand-new Honor GT series inherits the online genes of Honor and makes a strong comeback, opening a new chapter for the new round of Internet mobile phone competitions.

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This time, Honor's return to the online market, "rich reserves" will become its greatest advantage. In addition to the precipitation in online product definition, business operation, and product reputation before independence, today's Honor has also made new accumulations in technological innovation, supply chain channels, and brand systems. Especially from the industry-leading innovative technologies such as Honor Oasis Eye Protection Screen and Qinghai Lake Battery; to the first commercial application of the personalized full-scenario AI operating system MagicOS 9.0 with an intelligent agent, many technological innovation achievements provide strong support for the Honor GT series.

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Returning to the Internet market is to step back onto the "home field of young people". Anchoring the needs of young consumers from the two levels of product positioning and brand concept, Honor GT invited Yi Nuo (Xu Bicheng), the champion of the 2024 KPL Finals, to serve as the Honor GT Performance Tuning Officer. Taking the championship-level e-sports practical combat standard as the reference benchmark for product performance release, it creates an industry-leading gaming experience. Relying on excellent genetic inheritance, strong scientific and technological innovation reserves, and a young brand concept, Honor GT will reconstruct the market pattern.

Starting from the Experience of Young Consumers, Honor GT is Born for Extreme Performance

Just as Zhao Ming said: "Young people are the future. We have launched the Honor GT series to awaken our inherent young genes." The brand-new performance technology series that better understands young people is the clear product positioning of the Honor GT series. "Fast technology", "powerful performance", and "pioneering design" are the ways for Honor GT to communicate with young people, showing the young, exploratory, and trendy side of Honor.

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The first product of the Honor GT series after its independence uses the technical idea of "experience first" in product definition, bringing a new exploration direction to the industry in many aspects such as performance, eye protection, AI, and imaging, showing sufficient sincerity to young consumers.

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In Honor's view, hardware stacking is only the foundation. Good parameters do not equal a good experience. Taking the most typical gaming scenario as an example, most manufacturers are limited to focusing on the average frame rate, while the stability of key frames during the game and the experience at critical moments are often ignored.

Honor GT is the first to be equipped with the Honor Phantom Engine technology, aiming at the real pain points of the gaming scene. The self-developed rendering and display separation technology uses AI capabilities to accurately predict and eliminate stuck frames in advance, providing users with a more stable gaming experience. Overall, Honor GT uses AI real-time rendering technology to achieve PC-level picture quality, industry-leading stable high frame rate performance, and more excellent temperature control performance, systematically solving the "three difficult situations" where high picture quality, stable frame rate, and low temperature control of mobile phone games cannot be achieved simultaneously.

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As a leader in the field of mobile phone eye protection, Honor has noticed that among the consumer groups of performance products, there are a large number of young game enthusiasts. Products with better eye protection are the potential needs of this part of consumers, and it will also bring great social significance. Honor GT is the first to be equipped with the Honor AI Oasis Eye Protection Gaming Screen, leveraging the technical advantages accumulated in the eye protection field over the years. It introduces several industry-leading eye protection functions such as AI defocus eye protection, AI motion sickness relief display, 3840Hz ultra-high frequency PWM zero-risk dimming, natural light-like eye protection, and AI sleep aid display, bringing an unprecedented eye protection experience in performance products to young users.

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Honor, which leads smartphones into the "autonomous driving" era, also introduces the latest MagicOS 9.0 to Honor GT. Combined with the usage needs of young consumers, it is the first in the industry to launch the AI Game One-Sentence Check-in function, once again demonstrating the high-level intelligent ability of the YOYO intelligent agent to achieve automatic execution and one-sentence in-place, bringing a more convenient intent recognition human-computer interaction experience to young people in the gaming scenario.

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Accumulating Strength for Four Years after Independence, Honor Creates Another Honor

Behind the product, Honor's systematic innovation ability is indispensable. Honor has seven R & D bases and more than 100 innovation laboratories worldwide, with a R & D team of more than 9,000 people. Among all electronic consumer goods companies, Honor has the highest R & D investment intensity, with R & D investment accounting for 11.5% of the company's revenue in 2023. It can be seen from Honor GT that with the support of strong R & D strength, Honor will continue to launch innovative products that exceed consumer expectations and achieve technological leadership in more fields.

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Honor, which has been independent for four years, has completed its own system construction, offline channel coverage, and strategic layouts in AI, folding screen, high-end market, and overseas market, and is also about to usher in a major opportunity for listing. The launch of Honor GT shoulders the mission of opening up the young performance track and "creating another Honor", and it is also a key part of Honor's strategic goal of completing the online and offline full-ecological product matrix. Honor GT, which aims at the young performance track, will bring a new benchmark effect to the online mobile phone market, and is also an important support point for Honor to move towards a new development stage, further expanding the imagination space for Honor's future.