November Brand Consumption Popularity Index Ranking List Vol.4 - Sub-list of the Mother and Baby Products Industry

Source: Shiyan Index

Exquisite Parenting Promotes the Listing of Maternal and Infant Sub-Brands, with the Continuous Integration of Relaxed Parenting and Professional Demands

During this monitoring period, the diaper brands Huggies, Disney, Yili, and Jinlingguan ranked in the top four with comprehensive heat index of 1.83, 1.78, 1.75, and 1.72 respectively.

From the perspective of sub-dimension indicators, the search for maternal and infant product brands such as Huggies, GOO.N, and MAM has shown a relatively high heat. It reflects that the new generation of parents pay more attention to the independence and professional design of products in parenting. For example, MAM's pacifiers, oral cleaning products, etc. have triggered users' recommendations on social platforms. At the same time, users are more pursuing the satisfaction of needs in sub-segmented scenarios. Therefore, it also promotes the high heat of sales indicators of diaper brands such as Huggies and GOO.N. Diapers with different selling points such as those designed and developed for night use, urine and stool separation, travel packs, and sports use are deeply loved by users.

In addition, Disney ranked first in search heat. Comfort toys and plush toys have triggered a consumption boom with their unique designs and emotional values. Disney has also launched a variety of maternal and infant products authorized by multiple IP images to meet users' demands for high-quality and interesting products. Its "Moana 2" movie released in November also triggered social media heat.

Scientific Parenting Gradually Becomes the Mainstream Consumption of Young Parents, and Brands Enter the Segmented Market with Unique Selling Points

From the perspective of sub-dimensions, the search, social media, and AI heat of Yili Jinlingguan are relatively high, and the search heat and sales heat of its parent brand Yili are also ranked high. Among them, the塞纳牧 organic milk powder launched by Jinlingguan has won the deep love of consumers with its scientific formula and nutritional component selling points, such as containing organic HMOs human milk oligosaccharides, high amounts of rare lactoferrin, and the first organic OPO as key nutritional components. On the one hand, this reflects the strengthening of the scientific parenting concept of the young parent group, and the demand for a scientific nutritional ratio and the attention to high-quality organic food have gradually become the mainstream. On the other hand, it also reflects consumers' trust and support for domestic brands.

In addition, major brands precisely enter the segmented market through unique brand positioning and innovative selling points. For example, Feihe with the positioning of "More Suitable for Chinese Babies' Constitutions", Friso that emphasizes refined feeding, and Nestlé that launches formula milk powder for special medical purposes, all combine their own market positioning to formulate more accurate product strategies and service plans, and further explore the sub-segmented needs of consumers to meet the increasingly diverse and personalized market demands.

List Instructions

The Shiyan Consumption Compass Series Index Report is a consumer index evaluation system exclusively developed by Shiyan Index. This series includes main lists such as the "Brand Consumption Popular Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Concern Index List", and extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumer world through the index evaluation method, helping the industry and brand owners to continuously track the consumption market trends, providing references for business operations, and enhancing the comprehensive business competitiveness.

The industries continuously monitored by the Shiyan Consumption Compass Series Index List are as follows:

3C Digital, Footwear and Clothing Accessories, Fresh Food, Household Appliances, Sports and Outdoors, Beauty and Cleaning, Maternal and Infant Products, Home Furnishings and Decoration, Automobile Consumption, Toys and Musical Instruments, Pet Products, totaling 12 major industries.

Source: Shiyan Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions of the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but it is impossible to exclude some errors or deviations caused by the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third-party auditing agency, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may be different from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be copied or distributed without permission. Zhidemai Technology Group and Shiyan Index do not assume any legal liability for any loss or damage resulting from the use of the information in this report.