WISE2024 Person of the Year Released | Do the Right Thing, and the World Will Tell You Who You Are.

Show those in the business field who possess a highly global vision, leadership, innovation, and forward-looking ability.

The world will ask who you are. If you don't know yourself, it will tell you.

When Carl Jung picked up his pen to write "Modern Man in Search of a Soul", he was obviously concerned about the confrontational relationship between the public self and the social unconscious. And the method he discovered was - the Individuation Process.

As an individual, one needs to develop one's own uniqueness, rather than merely imitate or meet the expectations of others. The charm of the business world lies in the stories created by business leaders with diverse achievements and personalities. And every year, there is its "Person of the Year".

The main axis of 2024 is undoubtedly adjustment and remodeling. The surging AI technology, the transition of the financial environment, and the complexity of geopolitics... The huge waves formed by the superposition of many factors are washing the shore of the business world, making different business individuals adjust and remodel themselves either actively or passively.

Some aim at the global market and set sail in the new round of globalization; some continue to deeply cultivate the brand, solidifying the abstract public perception of an enterprise into a concrete brand mentality; some devote themselves to technological innovation and take the lead in uncovering a corner of the future of AI; there are also rising stars, proving that the potential of the new generation in the business world has been realized.

In October this year, 36Kr's "WISE2024 King of Business Annual List" was launched with great significance, aiming to showcase people, cases, enterprises, and products in Chinese business that are more focused on "the right things". It sets up "WISE2024 King of Business Annual Person of the Year List", "WISE2024 King of Business Annual Case List", "WISE2024 King of Business Annual Enterprise List", and "WISE2024 King of Business Annual Focus Product List".

No one knows their role in the future story, but for those business leaders who insist on doing "the right things", the world will tell "you" who you are.

Based on the early registration and content recommendation, after several selections and reviews, combined with the opinions of professional analysts, we specially launch the "WISE2024 King of Business Annual Person of the Year List" to show those in the business field who have a highly global vision, leadership, innovation, and forward-looking ability.

01 King of Business, Moving towards the Global Battlefield

China is already at the forefront of the new round of globalization. Going global has also become a compulsory question for enterprises. The previous wave of going global was the physical going global based on the mature and huge domestic industrial chain, which won the global goodwill of "Made in China". And the excitement in recent years is the species evolution of how to overcome the multi-dimensional differences such as culture and regulations to realize the transformation to a "Glocal" enterprise under the broader market opportunities.

Even in the face of the unknown sea areas and potential storms, there are still a group of brave people and leaders willing to explore the new continent and open up new channels.

WISE2024 King of Business Annual Leader in the Global Market

02 King of Business, Building High-End Brand Influence

The essence of a brand is a symbolic contract reached with consumers. Every brand that can be remembered has a touching business story, becoming a jewel inlaid on the business crown. And the most shining pearls are those high-end brands that complete resonance and co-construction with consumers from different aspects such as cultural taste, aesthetic pleasure, spiritual philosophy, and emotional consensus on the basis of practical functions.

There are always people who can make the pearls more brilliant. With their deep understanding and unremitting efforts of the brand, they make more high-end brands shine brightly on the business stage.

WISE2024 King of Business Annual Influential Figure in High-End Brands

03 King of Business, Promoting the Accelerated Arrival of the AI Era

Intelligent emergence is continuously leading the future. In 2024, no one doubts that AI is becoming the core driving force to promote industry transformation and reshape the social form.

And the infinite possibilities of the future are based on the practical implementation in reality. Training models, finding scenarios, making applications, helping with transformation... In just one year, the AI field has become lively and crowded. The guardians of the previous AI track, the trendsetters in this intelligent wave, the deep plowers in a certain vertical field... There are always people who find the fire source and light the torch first in the darkness.

WISE2024 King of Business Annual AI Pilot Figure

04 King of Business, The New Generation Steps onto the Stage

A stagnant pool without flow will not contain a trace of vitality. The continuous progress of the business world is precisely the replacement of business figures in rounds, constantly turning the wheels.

The newcomers need to be more valued. In an increasingly mature business market, the roles that can create "new" fluctuations often have unique barriers in some aspects, either catching the trend, holding the technology, or having a unique vision... All kinds of new business blood are expanding the infinite possibilities of the future form of business.

WISE2024 King of Business Annual Pioneer Figure of the New Business Generation

This article comes from the WeChat official account "36Kr", and 36Kr is authorized to publish it.