WISE2024 Person of the Year Released | Do the Right Thing, and the World Will Tell You Who You Are.

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Show those in the business field who possess a highly global perspective, leadership, innovation, and forward-looking capabilities.

The world will ask who you are. If you don't know yourself, it will tell you.

When Carl Jung began to write "Modern Man in Search of a Soul", he was clearly concerned about the confrontational relationship between the public self and the social unconscious. And the method he found was the Individuation Process.

As an individual, one needs to develop one's own uniqueness, rather than just imitate or meet the expectations of others. The charm of the business world lies in the stories created by business leaders with different achievements and personalities. And every year, there is its "Person of the Year".

In 2024, the main axis is undoubtedly adjustment and remodeling. The surging AI technology, the transition of the financial environment, and the complexity of geopolitics... The huge waves formed by the superposition of many factors are washing the shores of the business world, making different business individuals adjust and remodel themselves either actively or passively.

Some aim at the global market and set sail in the new wave of globalization; some continue to cultivate the brand deeply, solidifying the abstract public perception of an enterprise into a concrete brand mentality; some devote themselves to technological innovation and take the lead in uncovering a corner of the future of AI; there are also rising stars, proving the potential of the new generation in the business world has been realized.

In October this year, 36Kr's "WISE2024 Business King Series Annual List" was launched with great weight, aiming to show people, cases, enterprises, and products in Chinese business that are more focused on "the right things". It sets up "WISE2024 Business King Annual Person of the Year Series List", "WISE2024 Business King Annual Case Series List", "WISE2024 Business King Annual Enterprise Series List", and "WISE2024 Business King Annual Focus Product List".

No one knows their role in the future story, but for those business leaders who insist on doing "the right things", the world will tell "you" who you are.

Based on the early registration and content recommendation, after several selections and reviews, combined with the opinions of professional analysts, we specially launch the "WISE2024 Business King Annual Person of the Year Series List" to show those in the business field who have a highly global perspective, leadership, innovation, and forward-looking capabilities.

The Business King, Towards the Global Battlefield 

China is already at the forefront of the new round of globalization. Going global has also become a necessary question for enterprises. The previous wave of going global was the physical going global based on the mature and huge domestic industrial chain, which won the global goodwill of "Made in China". And the excitement in recent years is the species evolution of how to overcome the multi-dimensional differences such as culture and regulations to realize the transformation to a "Glocal" enterprise under the broader market opportunities.

Even in the face of the unknown sea areas and potential storms, there are still a group of brave people and a group of leaders willing to explore the new continent and open up new routes.

WISE2024 Business King Annual Global Market Leading Figure 

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 The Business King, Forging High-End Brand Influence 

The essence of a brand is a symbolic contract reached with consumers. Every brand that can be remembered has a touching business story and becomes a jewel inlaid on the business crown. And the most shining pearls are those high-end brands that complete resonance and co-construction with consumers from different aspects such as cultural taste, aesthetic pleasure, spiritual philosophy, and emotional consensus on the basis of practical functions.

There are always people who can make the pearls more brilliant. With their deep understanding and unremitting efforts of the brand, they make more high-end brands shine brightly on the business stage.

WISE2024 Business King Annual High-End Brand Influential Figure 

The Business King, Promoting the Accelerated Arrival of the AI Era 

Intelligent emergence is continuously leading the future. In 2024, no one doubts that AI is becoming the core driving force to promote industry transformation and reshape social forms.

And the infinite possibilities of the future are based on the practical implementation of reality. Training models, finding scenarios, making applications, helping with transformation... In just one year, the AI field has become lively and crowded. The guardians of the previous AI track, the trendsetters in this intelligent wave, the deep plowers in a certain vertical field... There are always people who find the fire source and light the torch first in the darkness.

WISE2024 Business King Annual Artificial Intelligence Leading Figure 

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 The Business King, The New Generation Steps onto the Stage 

A stagnant pool without flow will not contain a trace of vitality. The continuous progress of the business world is precisely the replacement of business figures in rounds, constantly turning the wheels.

The latercomers are, the more attention they need. In an increasingly mature business market, the roles that can stir up "new" fluctuations often have unique barriers in some aspects, either catching the trend, or holding the technology, or having a unique vision... All kinds of new blood in business are expanding the infinite possibilities of the future form of business.

WISE2024 Business King Annual Business New Generation Pioneer Figure 

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This article comes from the WeChat official account "36Kr", and 36Kr is authorized to publish it.