旧去新来，拥抱更辽阔的世界丨WISE2024 商业之王Day2看点大揭秘
In 2024, the global economic landscape is being reshaped, and the wave of Chinese enterprises going global is becoming more and more turbulent. No enterprise does not pay attention to going global, and the focus is gradually shifting from "why to go global" to more practical and in-depth questions such as "where to go if going global" and "how to go global specifically".
On the second day of the WISE2024 Business King Conference (Revealing the highlights of the first day👉https://36kr.com/p/3044631867181696), enterprises that are striving to embrace this wave of globalization and adapt to the changes of the times will come to the scene to face the future and the new market environment with us and find the "right things" in the current business context.
Day2 Morning Born Global, Embracing the World
Those enterprises that have blazed a smooth path on the road of going global will tell their legendary stories.
In 2015, MINISO initiated its global strategy and became a pioneer of Chinese enterprises going global. Up to now, MINISO has opened more than 7,000 stores in 111 countries and regions around the world. Liu Xiaobin, CMO of MINISO Group will come to the scene to talk about the global strategy of MINISO. What is the development strategy of MINISO in key overseas markets? Especially in the international market with different cultures and consumption habits, how does MINISO adjust its products and services to meet the needs of local consumers? MINISO has collaborated with more than 150 top trendy IPs worldwide. What is the strategic significance of these IP collaborations for the brand's globalization?
In the new consumer track, the performance of tea and coffee brands is particularly outstanding. Li Yingbo, Chief Strategy Officer of COTTI COFFEE will explain to us what is the significance behind COTTI COFFEE's announcement of achieving the expansion goal of 50,000 stores by the end of 2025? In the process of global expansion, the construction and optimization of the supply chain is the key. How does COTTI COFFEE view the role of the supply chain in global expansion and how to deal with the supply chain challenges of 50,000 stores in the future? In the global market, COTTI COFFEE will face competition from established coffee brands such as Starbucks and Costa. Where is COTTI COFFEE's competitive advantage and how does it seek partners and cooperation opportunities?
As an iconic product of China's cultural and entertainment industry going global this year, "Black Myth: Wukong" has set off a "Black Myth Whirlwind" globally. The going global of China's cultural and entertainment industry has also attracted more and more attention. Shi Yi, the curator of Vibration Yiboyinshi, together with Jia Shuo, Vice President of TTFun Technology, Yang Sheng, a well-known game producer and CEO of Bule Technology, and Zeng Yixiong, an independent musician and songwriter, will deeply analyze how to overcome cultural differences and ensure the resonance of content with local users when promoting entertainment products going global? How to view maintaining the localization characteristics of the brand and products while expanding globally? What successful practices can be shared? What new explorations have been made in using AI technology to promote music creation? How do these technologies help products succeed in the overseas market?
In the tide of globalization, many emerging enterprises have emerged, providing diversified services such as digital platforms, market research, brand promotion, and legal consultation, providing strong assistance for Chinese enterprises going global.
Zhang Yaxue, Vice President of Meetsocial Group and Head of Meetsocial Voyage will attend the conference. She will answer how Meetsocial Voyage helps small and medium-sized cross-border e-commerce sellers achieve growth? In the future, cross-border e-commerce sellers need to be more long-term, more meticulous in operation, and choose the right positioning to build a brand image. What specific support and strategies does Meetsocial Voyage provide in this regard? What is the biggest challenge facing the current cross-border e-commerce industry? How does Meetsocial Group view these challenges and what coping strategies does it provide for merchants?
Wang Huan, Founder and Chairman of Yujia Zhike, Peter Dávid, Minister and Head of the Commercial Section of the Embassy of Hungary in China, Zhong Yi, Vice President of LianLian International, Wang Xin, Vice President of Beyondsoft, Gao Dapeng, Executive Director and General Manager of Joinn Laboratories will have a conversation to discuss how to provide all-round support and services such as policy support, cross-border payment, technological innovation, and consulting services for enterprises born in the wave of globalization?
At the same time, Wang Haicheng, CEO of Vision CVC will start from reviewing the history of management consulting and discuss management consulting companies in China's national conditions, and conduct an in-depth interpretation on what kind of management consulting companies we need in the AI era.
Day2 Afternoon The Old Goes, The New Comes
In the afternoon of the second day of the conference, we will deeply discuss "innovation". We focus on the innovative practices at the enterprise level and explore how to find the "right things" in the enterprise development through technological innovation and strategic innovation.
Du Xin, Founding Partner of Niou Capital comes to the conference site. He will answer what specific investment directions Niou Capital has in the going global track? How to view the challenges of Chinese enterprises going global currently? Niou Capital emphasizes growing together with early-stage projects and providing multi-dimensional collaborative value. In terms of brand going global, what specific support and assistance can Niou Capital provide to partners?
Gao Yunxi, Co-founder and CFO of Molly Tea will elaborate on how Molly Tea achieves differentiation among many new Chinese-style tea drink brands? Against the background of the global growth of the freshly made tea drink market, how does Molly Tea grasp the development trend of new Chinese-style tea drinks and achieve differentiation in the international market? How does Molly Tea integrate Eastern elements into the brand culture and product design to meet the needs of young consumers to express their confidence in Eastern culture?
Marketing is not only an important means for enterprises to achieve business goals, but also a key entry point for digital transformation. Zhou Yulin, Founder and Chairman of Tianyu Digital Intelligence comes to the scene to answer the biggest challenges that enterprises face in the process of digital marketing transformation and explain in depth how Tianyu Digital Intelligence helps enterprises overcome these challenges. In the face of the constantly changing market environment, what does he think is the main trend of future marketing? What preparations and layouts has Tianyu Digital Intelligence made in this regard?
As a representative investment institution in the primary market, Zheng Xuanle, Founder and CEO of Lightspeed China Partners once creatively proposed the concept of "Three Waves Integration", which mainly refers to the deep integration of the three forces of intelligence, globalization, and industrialization. Then, what is the specific meaning of Three Waves Integration and its impact on the current enterprise development? In the context of "Three Waves Integration", what does globalization mean for Chinese enterprises?
GMI Cloud is rapidly expanding in the global AI computing power service field. King Cui, President of GMI Cloud Asia-Pacific Region will share the company's global expansion strategy, especially how is the key layout in the Asia-Pacific region? What new market opportunities has the cooperation between GMI Cloud and international partners brought to the company?
Deepexi Technology has in-depth exploration and practice in the application of data intelligence and AI technology. Zhao Jiehui, Chairman and CEO of Deepexi Technology will explain how data intelligence technology helps enterprises achieve the upgrade from data-driven to intelligence-driven? What role does AI technology play in the digital transformation of enterprises? How does Deepexi Technology use AI technology to help enterprises achieve transformation?
Liu Haifeng, Vice President of 009 Lingjiu will attend the conference to explain the current situation, pattern, challenges and future of China's wine industry? What kind of wine does the user need? How to break through and innovate in the red ocean to open up a blue ocean and "refresh" China's wine industry? Why will rice wine become a super category in the future? Talk about how to do difficult but correct things and make a healthy Chinese good wine for global users? How to build a "new quality productive force" in the wine industry? What innovative practices can be shared?
Yu Wenjun, CEO of Zhisheng Future will deeply analyze what are the new trends and bonus tracks in the workplace development in 2025 under the background of industrial rotation and technological change? How will Zhisheng Future help college youth better plan their career paths? The development of new technologies such as intelligence, digitization, and greening has brought a large number of new employment opportunities. How should young people seize these employment opportunities brought by emerging technologies?
