A good drink can't be bought with 100 yuan, so young people are beginning to popularize making their own "budget-friendly alternative drinks". | 2024 Drinking Report of Young People

Wine table culture used to be a compulsory course for the older generation in socializing. A set of complicated wine table etiquette seems to be the ticket to the adult world. However, contemporary young people have different views on this.

Wine is no longer just a stepping stone for socializing, but also a seasoning for life: it can be a relaxed drink when friends get together, or a slightly tipsy companion to enjoy time alone. Young people enjoy the pleasure that wine itself brings, which is a manifestation of a life attitude and a sense of freedom to steal a moment of leisure in a busy life.

Just as food is not just for filling the stomach, wine is no longer just a tool for socializing. The attitude of contemporary young people towards wine is a subversion of the traditional wine table culture. They resist those power games and unhealthy social bad habits in the name of wine, but at the same time, they also find new pleasures in wine. What they really care about is whether they still have the subjectivity when drinking, and whether they can actively choose rather than be forced to accept - Drinking should not be "have to", but should be a "I want" lifestyle.

The formality and ritual of the "wine party" that once made people have to sit up straight are also quietly dissolving. The location and scene of drinking can be changed as one wishes. It can be sharing one's thoughts with relatives and friends in a small pub on the street, or making a cocktail in one's own cozy nest and enjoying the time alone. After reading this report, you will surely find that In the consumption concept of young people, face is no longer the first, and the substance - that is, the substantial enjoyment and experience, is what they really care about.

At the end of this issue, we attach 20 carefully collected cocktail-making tips! May you also be able to make a glass of exclusive cocktail on a leisure evening and harvest the double pleasure of taste buds and a sense of achievement!