Keked | Honor Magic7 Series Release: Pioneering a New Era of AI Intelligent Entities and Reshaping the Future of Smartphones
On October 30, 2024, Honor officially released its annual AI flagship smartphone - the Honor Magic7 series in Shenzhen. This not only marks the official entry of the smartphone industry into the era of AI intelligence, but also a profound exploration and reshaping of the future development direction of smartphones. With its unique innovative concept, excellent technical strength, and industry-leading AI capabilities, the Honor Magic7 series redefines the boundaries of the imagination of smartphones.
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Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "AI is undoubtedly the most eye-catching technological magic nowadays. Honor has long seen the magic of AI enabling the evolution of mobile phones. We firmly believe that AI is the future of smartphones. From photography, screen, battery life to communication, we use AI magic to enable and reconstruct everything, including the operating system. The Honor Magic7 series will be the AI phone that leads the future."
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As the flagship phone that integrates Honor's AI technological innovation achievements, the Honor Magic7 series has achieved revolutionary innovations with AI comprehensive empowerment in multiple dimensions such as the system, imaging, screen, communication, battery life, and performance. Especially after being equipped with Honor's self-developed YOYO intelligent entity, it can achieve high-level intelligent capabilities of automatic execution and one-sentence completion, bringing a disruptive experience to users.
It is understood that the AI large model capability of MagicOS 9.0, which is the first to be equipped with by the Honor Magic7 series, has obtained the authoritative industry certification from the China Academy of Information and Communications Technology and was awarded the Tel Certification at the excellent level; In the Terminal Intelligentization Grading Capacity Certificate issued by the China Academy of Information and Communications Technology, the Honor Magic7 series with the first launch of MagicOS 9.0 passed the evaluation of the "Terminal Intelligentization Grading Test Scheme", and the terminal intelligentization level reached the highest level L3 in the industry at present. And Honor is also the only terminal manufacturer in the industry that has reached this intelligentization level.
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In the current situation where the smartphone market is facing an innovation bottleneck, the release of the Honor Magic7 series is not only a profound exploration of the future of smartphones, but also injects new vitality and inspiration into the industry. Chinese enterprises represented by Honor have finally stood at the forefront of the AI wave and taken the lead in entering the "autonomous driving" era of smartphones.
Using True AI to Initiate the "Autonomous Driving" of Smartphones
In 2024, when the era of AI phones kicked off, almost all flagship new phones and operating systems have raised the banner of "AIization". The market is filled with various phones and operating systems that claim to have AI functions, and various new functions are also named after "AI". However, the Honor Magic7 series, with its in-depth underlying AI technological innovation, has truly established a milestone in AI phones and initiated a new era of "autonomous driving" for AI phones.
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At present, most mobile phone manufacturers still use the grafted generative AI service as the reason why they can be called "AI phones". However, this kind of AI capability is more about integrating the large model technology into the specific applications of the phone through open interfaces, such as photo editing, language translation, note-taking, text messaging, and searching. However, what a real AI phone pursues is by no means limited to this superficial attempt of "application-layer AI", but to use AI to completely reconstruct the service logic, business process, and resource allocation from the bottom of the operating system, surpassing the existing operating system framework based on applications.
In Honor's view, a real AI phone needs to use AI technology to comprehensively reshape the underlying hardware and operating system. Every detail from the user experience to the business logic needs to undergo a profound change. The Honor Magic7 series is equipped with the industry's first AI intelligent operating system, MagicOS 9.0, that realizes commercial landing, which is the true embodiment of the platform-level AI capability.
The Honor Magic7 series achieves a new breakthrough in pure AI vision and task autonomous execution without ecological adaptation through the new YOYO intelligent entity. Whether it is a system-level task with a single instruction, a third-party application task, or even the collaborative execution of multiple applications, the YOYO intelligent entity can handle it with ease. From "ordering coffee with one sentence" to "closing application permissions with one sentence", the YOYO intelligent entity brings an unprecedented convenient experience to users with precise understanding and automatic execution. This innovation not only changes the traditional mode of "people understanding the phone" and "people looking for services", but also enables the phone to have autonomous action ability, taking the lead in leading smartphones from the "manual driving" era to the "autonomous driving" era.
In addition, the YOYO intelligent entity can also proactively provide intelligent services based on the current screen content, such as English translation, article summary, schedule creation, etc., achieving active understanding and response of multiple rounds, multiple intentions, and full-screen intentions. This intelligent service method not only improves the convenience and efficiency of human-computer interaction, but also allows users to feel an intelligent experience like "autonomous driving".
In addition to the cutting-edge AI experience, the Honor Magic7 series also demonstrates excellent capabilities in data security and privacy protection. Through the innovative end-side AI face-swapping detection technology and the system's default guardian mode, the Honor Magic7 series can analyze video calls in real time, accurately identify and warn of the risk of AI face-swapping, and all detections are completed locally to ensure the security of user information.
A Milestone AI Flagship, Fully Empowering Hardware
AI, as the core cornerstone, is deeply integrated into every level of the phone, which can be called a real AI phone. In this emerging field, AI phones need to seamlessly link software and hardware through intelligent technology to ensure that each device can be transformed into an exclusive and highly personalized super intelligent partner according to the unique needs of users. Relying on its powerful platform-level AI capabilities, the Honor Magic7 series phones not only achieve a qualitative leap at the operating system level, but also bring disruptive improvements and intelligent changes in multiple dimensions such as photography, display, communication, battery life, performance optimization, and audio experience, redefining the limits of smartphones.
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In the field of imaging technology, the Honor Magic7 series is equipped with the pioneering Honor AI Light Control Engine, which ingeniously integrates shooting and post-processing. At the same time, with the assistance of AI technology, the Honor Eagle Eye Camera and the Stage Mode achieve more accurate and efficient shooting performance. This unprecedented software and hardware collaborative capability not only breaks through the bottleneck of the current mobile imaging technology, but also opens up a new AI-led mobile imaging world for the entire industry.
In terms of screen eye protection, the Honor Magic7 series is pioneeringly equipped with the industry's only global all-weather Honor AI Natural Light Oasis Eye Protection Screen. This technology uses the platform-level AI algorithm to delicately simulate natural light and comprehensively optimize it from six dimensions: fluctuation, brightness, rhythm, color, stroboscopic, and spectrum. It integrates eight eye protection technologies: circular polarized light eye protection, 4320Hz ultra-high frequency PWM dimming, natural light-like eye protection, natural color display, hardware-level low blue light, AI defocus eye protection technology, AI dry eye-friendly technology, and AI sleep aid display function, marking a new era in mobile phone screen eye protection technology.
In the field of communication technology, the Honor ExpressPass function of the Honor Magic7 series realizes dedicated line acceleration with AI intelligent recognition of network congestion scenarios, significantly improving network fluency. The Honor Magic7 Pro is the first to be equipped with the Honor Communication Chip HONOR C2, which comprehensively covers 36 user communication scenarios to achieve a better signal performance. It is the industry's first to be equipped with a dual-Wi-Fi chip, which can achieve dual-Wi-Fi aggregated download. By calling the 2.4GHz and 5GHz of the main Wi-Fi chip and the 5GHz band of the HONOR C2 backup Wi-Fi chip, in speed-limited scenarios such as coffee shops, hotels, shopping malls, campus networks, companies, etc., and for applications such as the App Store and the update and download of Honor of Kings, it can bring a faster download experience and shorten the waiting time for users. At the same time, Honor Hongyan Communication also optimizes the satellite communication function with the help of AI technology to ensure the stability and ease of use of the actual machine.
In terms of battery life, the Honor Magic7 series is equipped with the newly upgraded third-generation Qinghai Lake battery technology and the self-developed energy efficiency enhancement chip HONOR E2, reshaping the battery life boundary and making every bit of power full of wisdom and power. Through the deep integration of cutting-edge hardware and intelligent AI algorithms, it conducts all-round and multi-level energy efficiency optimization to achieve the ultra-long battery life of the Honor Magic7 series. It is worth mentioning that the Honor Magic7 Pro introduces the industry's first third-generation three-pole ear technology. This innovative design provides the best 10% silicon-carbon anode + 100W wired + 80W wireless fast charging comprehensive solution, achieving the ultimate balance between high energy density and fast charging capability. In terms of performance, the deep integration of the Snapdragon® 8 Ultimate mobile platform and Honor AI technology fully stimulates the potential of the end-side AI, injecting surging power into product creation and productivity improvement. At the same time, the cooling system also achieves the industry-leading cooling effect under the optimization of AI technology.
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The advent of the Honor Magic7 series marks that Honor is leading the industry towards a more intelligent and humanized future, triggering a "Honor Effect" change led by Honor. With the dual engines of AI and hard technology, Honor is accelerating the entire industry to a new height.
The Fourth Anniversary of Independence: Honor's Difficult but Correct Path Bears Fruit
At the press conference, a meaningful graphic and text: "Use your own name to go to your own distant place", is regarded by the outside world as a true portrayal of Honor's fourth anniversary of independence. Since its independence, Honor has chosen the "innovation-led" route facing the future, looking at today from tomorrow, in order to continuously drive the domestic industrial value chain to climb. Compared with the prevalent "copycatism" in the industry and the "innovation monetization" approach that values short-term benefits, this is destined to be a difficult but correct path. Up to now, Honor's persistence has gradually borne fruit.
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Third-party institutions predict that Honor is about to usher in an explosive historical opportunity: Facing the expected explosive growth of the generative AI phone market - IDC predicts that the shipment volume will surge by 364% to 234.2 million units in 2024, and it will reach 912 million units in 2028. Honor, with its deep technical foundation and unremitting pursuit of innovation, is ready to continue to lead the future direction of the smartphone industry.
The Honor Magic 7 series can be regarded as the culmination of Honor's technological innovation. It not only achieves a disconnected lead in AI capabilities, but also consolidates Honor's leading position in the high-end flagship market. The advent of this flagship series is behind Honor's years of deep cultivation and continuous breakthrough of technical boundaries in the end-side AI field.
As early as 2016, Honor took a forward-looking layout and began to build a comprehensive AI technology advantage from the bottom of the system. From the first-generation Honor Magic series smartphones equipped with the Honor Magic Live intelligent engine, to the second-generation Honor Magic enabling the self-evolving and self-learning intelligent lifeform YOYO in 2018, to the release of the AI-enabled personalized full-scenario operating system MagicOS 7.0 at the end of 2022, Honor has never stopped its exploration in AI technology. In 2023, Honor was the first to propose the introduction of AI large models to the end side, further promoting the application of AI technology in the field of smartphones. In 2024, Honor was the first to propose the four-layer architecture of AI, providing a clear path for the development of intelligent terminals. Now, with the release of the Honor Magic7 series, the Honor YOYO intelligent entity once again achieves the innovative superposition effect of end-side AI and the value-added user experience, marking the official entry of the smartphone industry into the intelligent entity era.
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The success of Honor AI is not accidental, but is behind its firm investment in technology research and development. In 2023, Honor's overall R & D investment accounted for 11.5% of the total revenue, and the cumulative AI R & D cost has reached 10 billion. Honor has obtained 2100 AI patent achievements, including 600 types of AI intention recognition-related patents. At the same time, Honor continues to increase the recruitment of high-precision AI talents. In the past two years, the concentration of doctoral students in the campus recruitment has reached 36.2%, and there is no upper limit on the salary of top AI talents, providing a solid talent guarantee for the company's continuous innovation.