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The magnificent transformation of the Hongmeng ecosystem: The super evolution from usability to trustworthiness.

36氪品牌2024-10-25 18:02
The Hongmeng ecosystem has ushered in a brand-new digital foundation.

On October 22, Huawei officially released HarmonyOS 5, and the Hongmeng ecosystem has ushered in a new digital foundation.

The new system ecosystem contains new industry opportunities. The ecological integration of cross-devices is one of the most important variables. Up to now, the number of ecological devices equipped with the Hongmeng operating system has exceeded 1 billion, and Hongmeng has thus become a must-have for application developers. The domestic operating system pattern is facing a reshuffle in the future.

With the existing huge user base and the actively responding developer community, the native Hongmeng ecosystem is indeed developing rapidly. According to Yu Chengdong, Executive Director of Huawei and Chairman of the Terminal BG, more than 15,000 native Hongmeng applications and meta-services have been listed on the native Hongmeng application market, and the native Hongmeng App is updated rapidly, almost reaching the speed of one version per day.

However, the influx of a large number of applications also poses a test for the application market. Firstly, it should be recognized that after nearly two decades of development, the application market industry has undergone a tremendous change.

On the one hand, as user privacy and data security are increasingly emphasized at the national legislative level, application software has become the focus of supervision, and the role of the application store as the gatekeeper and guardian has become more prominent; on the other hand, with the in-depth development of the operating system, the application store and the system ecosystem have become a fundamental symbiotic relationship. Only by interdependence can the user and developer community be stabilized and then expanded.

More importantly, the user's aesthetic for vision and content is constantly changing with the social and cultural trends, and consuming 3C products from the hardware to the software level has long become a place for the public to practice aesthetic values.

Behind this are the real challenges facing the application market - how can mobile phone manufacturers break the old barriers and once again improve the user experience through a design revolution? In the era of privacy anxiety, how can the system ecosystem establish a new privacy and security standard that can not only provide an innovative and open experience, but also stabilize the hearts of all users? Finally, how can these innovations change the interaction between developers and users to make both sides believe that it is trustworthy and usable?

These seemingly old topics need to be presented with a sense of freshness in the new digital ecosystem brought by Huawei Hongmeng. To undertake this strict new user test, the native Hongmeng application market (AppGallery) has also been upgraded simultaneously. This upgrade is like replacing the old chef in a classic café with a star chef. The first reaction of old customers is no longer "This place is still the same", but "Wow, this time it's different".

From the dull application wall to the smooth experience of the magazine-like layout, this application market is not just focusing on whether it is available or not, but is carrying out a serious and elegant remodeling of the user experience and privacy security.

It is no longer just simply providing a download platform for users, but has become a private curatorial space. It has only one set of goals: exquisite vision, just-right recommendations, and ubiquitous privacy and security guarantees, making it not only able to compete head-on with industry leaders, but also able to provide a glimmer of comfort to users around the world who are increasingly worried about privacy leaks.

This not only reveals the full "ambition" of the Hongmeng ecosystem, but also reflects the company's unique understanding and strategy of the market, as well as the perhaps only概括able with corporate responsibility, the lasting motivation that is deeply rooted in the desire to continuously transform the industry.

A Visual Revolution: From Application Supermarket to App Boutique Gallery

The upgrade of the mobile application market should be a carefully designed renovation project, not just a layer of "new paint", and its essence is to reshape the user experience. Judging from Huawei's actions, it has achieved both availability and beauty.

Starting from the new magazine-like design, it is not just a superficial magnificence, but behind it is an in-depth understanding of user behavior and ingenious design considerations.

Now, the straightforward "application wall" has become a thing of the past. Every time you swipe the screen, it's like walking into an exquisite digital world. In this regard, the native Hongmeng application market has made efforts in two directions, namely the interface layout based on the visual perception and the thematic recommendations controlled by the application market editing team.

When it comes to the innovation of the layout, this upgrade really knows how to remove the superfluous and leave the essence. The new interface eliminates the "icon stacking" feeling in the traditional market and fully focuses the user's visual focus on each application. The minimalist design runs through the entire process, emphasizing simplicity and purity in the visual sense. This design language not only enhances the aesthetic feeling, but more importantly, improves the efficiency.

When considering the needs of users, they hope that the application market is intuitive, easy to use and responds quickly. Now, users can find the applications they need more quickly without being bothered by meaningless recommendations or excessive tags. This change undoubtedly adds a lot of points to Huawei's user experience improvement, especially in a digital age where "time is money".

If the visual renovation is to attract users into this "exhibition", then what really makes them stay is the content planning behind it. In this regard, a team of more than 50 application market editors spends 400 hours per week, with their unique experience perspective and screening criteria, to ensure that the application products recommended to users are useful, interesting, and full of aesthetic and humanistic care.

The editing team has strict standards on the application interface design and icon aesthetics. This is not only to meet the aesthetic needs of users, but also to make the application catch the user's eye at the first moment it is opened. At the same time, the team pays special attention to those innovative applications that can bring new experiences to users.

In addition, the Hongmeng native application market also pays attention to the full-scene adaptation ability of the application. Whether you are using a large-screen mobile phone, tablet, or foldable screen, the application market can provide a better experience. This full-scene adaptation not only caters to the diverse user needs, but also ensures the seamless connection of applications under the Hongmeng ecosystem, forming a smooth and unified experience.

Why, in an era that advocates AI algorithms, does Huawei still value the value of human editors? A person in charge of the Hongmeng native application market said that when facing the user experience, the team always insists on standing at the intersection of technology and art, and both are indispensable. The manual evaluation and recommendation have an irreplaceable value for AI in stimulating users to explore.

There is a very detailed methodology in this to ensure that users can always find freshness. For example, the editing team will implement a media-like operation mode to deeply explore the hotspots, audiences and the needs of developers; at the same time, the team can control and lead the algorithm based on user data and its own judgment. Thus, those applications that dare to break the routine and create new gameplay have become the "regulars" of this application market.

A typical case is the Daily Coffee App, which has received a large amount of exposure and recommendation. This is an encyclopedia of coffee, which not only popularizes coffee culture and production methods for users, but also can record and help control the daily intake of caffeine. If it were not for the screening of the editing team with a humanistic perspective, perhaps only relying on AI algorithms would not be enough to capture this small but beautiful and幸福感ful App for users.

Under the concept of user experience first, Huawei directly cuts into the pain points of users by optimizing the interface design and recommendation algorithm. Such an application market is not just "selling" applications, but also "selling" a cultural experience, a boutique consumption experience related to minimalist aesthetics and high-efficiency execution. Thus, rather than saying that users are browsing applications, it is better to say that they are exploring a journey with a strong humanistic atmosphere.

You should know that in this era of rapid development of digital culture but with serious homogeneity, the native Hongmeng application market is using a new way to achieve a better connection between users and developers, and between digital life needs and supplies, which will give it a greater chance to stand out.

Escorting Privacy: The Hongmeng Ecosystem with Security as the Top Priority

Compared with competitors, the uniqueness of the native Hongmeng application market lies in not going to extremes on the issue of openness and closure. When it comes to privacy and security issues, this "compromise" strategy is a kind of balanced wisdom - it not only provides flexibility, but also builds a strong fortress in privacy and security.

Data, permissions and API interfaces are three important dimensions of user security. In this regard, the application market and the operating system, as two main bodies, bear different responsibilities. After the operating system completes the underlying design, the application market is more like a gatekeeper and guardian.

Facing the increasingly complex privacy battlefield, this upgrade once again shows Huawei's ambition in the field of data protection. This time, it has introduced a meticulous protection mechanism.

The new "Secure Access Mechanism" redefines the rules and methods for applications to obtain privacy data. Here, every permission request is no longer a silent black box operation, but is transparent, standardized and selected on demand.

Imagine that when you download a new application, the system will not only clearly inform you of the permissions it needs, but also explain in detail the purpose and scope of the use of these permissions. This measure allows users to be fully informed before downloading, and users do not have to worry about downloading applications that may violate privacy or have the risk of information leakage.

The sensitive data secure access mechanism, through a more precise and controllable innovative design, can allow users to truly hold their privacy in their own hands. It changes the problem that the permission mechanism grants a permission to allow access to all data, and only gives the data selected by the user.

In addition, through the "Privacy Policy Hosting" function, the native Hongmeng application market provides users with a clear and intuitive overview of permission requests and personal information collection. This means that before users download the application, they can fully understand how their data will be used, and sensitive data such as the gallery, location and contacts are displayed one by one. This transparency not only enhances the user's sense of security, but also gives them the right to know and the right to choose when enjoying personalized services.

What is more worthy of mention is that when the application is launched for the first time, Huawei will provide a "standardized privacy agreement and pop-up window", changing the dilemma that users used to face when dealing with complicated privacy terms. The launch of this new mechanism allows users to easily grasp the privacy processing situation of the application, and prohibits the application from obtaining system permissions and collecting personal information before agreeing to the privacy policy. Applications can no longer诱导or bypass the privacy pop-up window at will. Huawei is ensuring the legitimate rights and interests of users and establishing a safer digital environment through this series of measures.

This rigorous privacy protection mechanism is provided to developers as a service. In fact, it is also support and protection for developers.

For developers, privacy compliance is not only a necessary condition for maintaining the continuous operation of the business, but also a legal responsibility. The person in charge of the security of Huawei's application market said that for developers, user privacy and security is not a mechanical compliance, but more like the maintenance of a common order. Therefore, when the privacy protection requirements at the national level are continuously upgraded, many developers actually face the development dilemma of how to meet the requirements of this order, and thus have demands for the application market. According to industry analysis, privacy compliance issues have become one of the main reasons for the rejection of applications.

The application market actively exerts the platform effect, providing developers with a convenient and orderly business environment - this is also the essential logic behind the birth of the "Privacy Policy Hosting" service.

Specifically, the "Privacy Policy Hosting" service of the Hongmeng native application market provides developers with an official template, enabling them to easily and standardly display the application's permission requests and personal information collection. This simplification not only improves the efficiency of application listing, but also enhances the user's trust in the application.

At the same time, in addition to helping developers ensure the compliance of the privacy policy, the privacy policy hosting service can also help reduce their legal risks. Through the standardized privacy agreement, developers can be more calm and confident in the face of an increasingly complex legal environment. Huawei is building a bridge between developers and users to reach a consensus on privacy protection.

In this era where the struggle for information and privacy security is becoming increasingly fierce, the Huawei Hongmeng ecosystem is obviously sending a strong message to the market: We attach great importance to user privacy and give it priority.

And the reason why consumers can trust it, "The集成者" may be an explanation. Standing at the forefront of history, Huawei has both the experience and the courage to start from scratch. It has abandoned the historical burden of Android and built a stronger data defense line with an independent kernel. It is this seamlessly integrated security architecture that allows users to download applications without any worries.

This is not only a strategy in business competition, but also an adherence to social responsibility. With the continuous improvement of privacy protection awareness, this practice of Huawei is likely to become the benchmark in the industry. In this privacy battle in the digital age, it will undoubtedly seize the opportunity.

Usability, Still Usability: Not Only for Users, but Also for Developers

If visual aesthetics and privacy security are the most basic and deepest values that an application market brings to users, then the value source that constitutes a more daily experience in the middle lies in whether it is usable or not.

In this regard, the wisdom of the Hongmeng ecosystem lies in establishing a "win-win" mechanism, which not only makes the user experience more smooth, but also makes the lives of developers easier from now on.

The latest upgrade of the native Hongmeng application market has brought a more relaxed and efficient use experience to users and developers. It not only simplifies the download and management process of applications, but also provides developers with more flexible development and distribution tools, thereby breaking the previous lengthy installation process and complex cross-device operations.

Nowadays, the package size of mobile applications is constantly expanding, becoming an "invisible burden" for many users, but is this really what users need? Huawei has made a choice for them. Through the "On-demand Loading" function, users no longer need to download the complete installation package at one time, but can first obtain the core functions and then download additional modules at any time according to their needs. This model not only shortens the installation waiting time, but also reduces the occupation of device storage space.

This innovation is particularly prominent in the user experience. When users only need the core functions of the application, they only need to download the minimized installation package to ensure an almost "immediately usable" experience. In this way, users do not have to face lengthy waits or excessive useless function interference. Through the dynamic installation function, users can also expand functions at any time as needed, and have a flexible upgrade experience.

For developers, this flexibility is also an advantage. With the help of Store Kit, developers can distribute on demand according to market feedback and user needs, quickly adjust the application function release strategy, and carry out agile development and iteration. This can not only improve the development efficiency, but also enhance the market competitiveness of the application.