VERTU launches a new range of robot and AI wearable devices, with technological innovation ushering in a new trend of intelligent luxury technology in the next decade.
Recently, the appearance of robots at product launches has become a popular topic. However, on October 16, 2024, VERTU used its robot employees to conduct a new product training session. This robot, Samathan, is VERTU's 4967th employee, newly recruited to VERTU, and is hosting this internal training session called "Love · Life · Vitality". She jokingly hopes to experience the ups and downs of the workplace like a real employee, allowing a beating heart to grow beneath her circuit board, made vivid by love and full by life.
The reason why VERTU is conducting this new product training on AI + accessories at this time is that in today's era where AI is experiencing a "Cambrian explosion", it is crucial to truly achieve a valuable connection between the virtual and real worlds! What is a valuable virtual-real connection? VERTU believes it is the hardware and interaction redesigned in combination with the AI large model. This is also the reason why Sam Altman and the legendary designer Jony Ive have started to make AI hardware. Apple has reaped the greatest benefits of the mobile Internet era due to its mobile phone hardware, and to this day, it can still collect an "Apple tax" from the software ecosystem. On the contrary, even a powerful company like Meta, which almost dominates overseas C-end traffic and advertising revenue, is also being held back due to the lack of a hardware port. This is why Mark Zuckerberg is willing to spend 50 billion US dollars to make AI glasses.
VERTU believes that after the emergence of the large model, a new information interaction and processing mode will emerge in combination with hardware. The AI hardware should have a three-layer architecture logic: "Terminal-Cloud-Service" - a powerful family of terminal devices, a secure and reliable cloud storage platform, and meticulous personalized services. The terminal refers to various user-side devices. VERTU classifies mobile phones and AIOT devices into MetaVertu, 1 + 2 + N, that is, with the mobile phone as the core, the mobile phone + sensor serves two major scenarios: home and work, and N kinds of AIOT terminal-side devices. The cloud refers to the distributed encrypted storage, model processing, and computing of AI + web3.0, MetaSpace. The computing center (such as a mobile phone) will provide terminal-side and cloud-side operational capabilities for the AI large model, ensuring that the data is sufficiently secure and privacy-protected, and that a personal privatized small model can be established. Service, VERTU's unique service - MetaSelf, this is not a simple AI assistant, but an AI upgrade of the British private butler service system that VERTU established in 2002. Generally, there is an AI assistant on standby 24/7, but once the AI cannot solve the problem or a solution in the real world is required, a real person will immediately intervene. This is also to make AI the copilot of the Downton Abbey butler, helping traditional personal assistants to provide more powerful services.
In the long run, the large model based on the Transformer architecture has made a fundamental innovation in the algorithm. With the evolution of technology, a new computer form may emerge, but it seems that this process will not be completed within 5 - 10 years. As a computing power center, mobile phones can still cover the majority of users' production and entertainment needs in the short term. After nearly 30 years of iterations, in the process of evolving from desktop personal computers to mobile phones, portability is an obvious user demand trend. Nowadays, the physical form of mobile phones has become highly mature in terms of weight, volume, battery life, and interaction mode. In a sense, the mobile phone is the first product to become a human "electronic organ". The iPhone has replaced the historical position of VERTU's former parent company Nokia, but it has not essentially changed the physical form of the mobile phone. Similarly, in the short term, after being equipped with the terminal-side model capability, mobile phones will continue to occupy the usage scenarios of both hands and remain the main core ecological niche.
Therefore, based on its 26-year development history, VERTU believes that the main opportunity for AIOT devices at this stage lies in becoming sensors for mobile phones, collecting detailed scene information that mobile phones cannot cover, especially various physical and physiological information related to the human body itself. VERTU believes that wearable devices are the most suitable to play the role of sensors. Because it is necessary to supplement the blank scenarios of mobile phones, long-term use ("always on/available") is the core requirement for the sensor function of wearable devices. Under the same conditions, if a mobile phone can capture and input information more quickly, wearable devices will become a burden. Therefore, lightweight and unnoticeable wearing is the goal that must be achieved for the popularity of such products.
The newly launched watches, headphones, glasses, pendants, rings, etc. by VERTU, on the one hand, most of these products are mature digital categories, adopting the strategy of "+AI" on a good basic experience; on the other hand, these products are in the mature territory of luxury brands and the fashion industry, with excellent design and material craftsmanship. VERTU's own luxury attribute can perfectly combine the two.
An important variable in the AI hardware era is the complex requirements for enterprises: that is, the ability to combine software and hardware, as well as the ability to connect the virtual and real worlds. VERTU uses a series of AIOT devices including the smartwatch Grand Watch and the AI ring to connect individuals and AI models, allowing everyone to achieve the digitization of personal life, enabling AI to truly accompany everyone at any time and anywhere through wearable device hardware, thereby providing a tangible physical carrier for AI companionship. Various AI companion and assistant products have already verified user needs at the software level. For example, VERTU's "big wristwatch" innovatively allows users to record their complete voice by simply raising their hand for the first time, and the long audio information is collected through the wristwatch and combined with the AI voice secretary/second brain developed by software processing. Such an interaction method is lightweight, portable, and has a long standby time, allowing users to collect audio information in their environment at any time and anywhere, which is a much better experience than the once Humane AI Pin.
In addition, the robot launched by VERTU this time already has the basic function of AI companionship, and can realize a series of functions such as voice chatting with users, AI doctors, nutritionists, personal trainers, even your personal psychological counselor, financial advisor, lawyer, and AI tutor. It can establish a user's exclusive personal AI small model, your personalized AI, through the combination of the ring, wristwatch, and mobile phone worn by the user, remembering you, understanding you, and only for you. It can track the user's health status in real time and promptly remind and warn when an abnormality is detected. Once the data exceeds the normal range, a notification will be sent immediately to ensure the health of the user and their family.
Each of us is running, counting steps, measuring body dimensions, and recording diet every day. This robot and the MetaSelf system behind it are like a thoughtful personal copilot and a modern version of the British private butler, always by your side, listening quietly. When you brush your teeth in the morning, it will automatically report your sleep situation from last night and adjust your breakfast and exercise plan accordingly. Through Heart Rate Variability (HRV) analysis technology, it can monitor your emotional state and provide emotional management suggestions. When the health data of mom and dad is a bit "unstable", the early warning mechanism is activated instantly, and it can quickly remind you to arrange a hospital consultation through VERTU Ruby Health Butler. Users can also easily and conveniently manage and monitor the health status of family members through the APP and WeChat mini-program, and obtain the health data of parents, spouses, and children in real time, truly achieving ubiquitous health care.
It pioneers the concept of gamified health management. Users can customize a series of diversified health goals, and each completed goal will be rewarded with points. Users can exchange these points for unique rewards provided by VERTU. It also provides users with remote medical consultation services. Users can immediately connect to the 7 * 24-hour on-call service whenever and wherever they encounter health problems. Users can have real-time communication with AI consultants or real doctors through video calls or online chats to obtain professional medical advice.
It can be said that VERTU wants to help users build a META existence. The robot enters the home, and with the help of the MetaSelf system behind it, it not only records, but also begins to understand, foresee, and predict with the assistance of the large model.
At the end of this training, Samathan also brought out the AI pet box known as the "Meow Language Translator". It looks like an ordinary suitcase on the outside, but it is like the "ChatGPT" of the cat world, allowing humans to bridge the gap between species and enter the inner world of cats.
VERTU uses a series of the latest AIOT products including robots, the smartwatch that surpasses the traditional luxury Swiss watches in complexity, and the AI ring that accompanies the fingertip as a human body dashboard, as well as the AI pet box that can understand the language of cats. Nietzsche once said: "Human life cannot be measured by the length of time. When the heart is filled with love, an instant becomes eternity.
VERTU has established its brand spirit since the Nokia era, that technology should be people-oriented. Whether it was the era in 1998 when people used feature phones to crack nuts; or the future 6G era of AGI, all technological advancements should serve the better life of each individual. Technology is not just cold code and circuits. In the revolution of our self-metamorphosis, in the process of meta yourself, whether people are becoming more cyberized or robots are increasingly entering our lives more realistically, we are all looking for the same answer: How to live? Life is not just about survival, but about understanding and feeling life. This is the meaning of Meta Yourself. It is believed that VERTU can better help each of our lives through these mobile phones and AIOT products one after another.
