The debut of Warrior 1927 at Paris Fashion Week ended successfully, setting off a new trend of Eastern aesthetics.
On September 28th, in Paris, France - Warrior's sub-brand, Warrior 1927, in collaboration with the Red runway project, made a highly anticipated appearance on the stage of Paris Fashion Week. With its unique and youthful new attitude, it showcased the vitality and extraordinary creativity of Chinese national brands to the world.
Warrior is a national symbol that holds the memories of several generations. As the contemporary new chapter of Warrior, Warrior 1927 officially announced its status as an independent sub-brand in September 2023. It has been interpreting the brand spirit of "Starting from here, not ending here" from a youthful perspective, laying a solid foundation for its internationalization. After a year of meticulous preparation, Paris Fashion Week finally welcomed the overseas debut of Warrior 1927, marking its official entry into the forefront of the global fashion stage.
The grand show began with Warrior 1927 presenting the theme of "Timeless Timing" to showcase the new looks of the Spring/Summer 2025 collection. It traces the classics while looking forward to the trends, seamlessly connecting the profound heritage of traditional culture with the innovative spirit of modern design, reshaping the diverse charm of fashion trends. It has won widespread praise from guests including RED STAR Laurinda Ho, powerful actress Li Meng, and international supermodel CiCi Xiang Yajing, as well as many overseas media and buyers, who witnessed the brilliant blooming of Warrior 1927 on the spot.
The three major series of Spring/Summer 2025 were presented one by one on the spot, precisely corresponding to the brand core of Warrior 1927: classic inheritance, trend leadership, and pioneer exploration:
The PUZZLE series is inspired by the jigsaw puzzle, reinventing ICON1927. It strengthens the design and series sense of the products in two dimensions, fully demonstrating the future style, and presenting a truly cost-effective 1927 classic product series;
The wǒmen series is tailor-made for Generation Z women. Based on the new school style, it cleverly combines a playful and dynamic cutting style, and dares to subvert the traditional design pattern of major sports brands that are dominated by men. It places women's power and fashion charm at the core, aiming to lead a new trend of women's fashion and leisure;
The Jingwu series deeply integrates the tenacious spirit of Jingwumen and the essence of Chinese style culture, and reinterpret the outline and charm of traditional clothing from a modern aesthetic perspective. This series not only portrays the unique charm of the new Chinese style fashion trend, but also highlights the pioneering innovation spirit and profound national character of Warrior 1927, leading the trend while inheriting and promoting Chinese culture.
The first exposure of Warrior 1927's Year of the Snake limited-edition shoes undoubtedly became one of the highlights of the entire event. The design of this shoe is deeply rooted in the fertile soil of Chinese traditional culture, inspired by the classic mythical story "The Legend of the White Snake". It skillfully combines the "pure white" main color with pearlescent snake skin texture and plain leather, not only showing the unique charm of Chinese elegance, but also revealing the brand's deep understanding and innovative interpretation of traditional culture in the details. The "coiled dragon pattern" jacquard design on the tongue label implies the wonderful wish of having "fate" in the Year of the Snake, making every step resonate with the harmony of culture and fashion. As the closing model of the Warrior 1927 show, Lu Xianren made a stunning appearance wearing the Jingwu series, which is also full of the charm of traditional culture.
This grand show is not only about presenting the new products of Spring/Summer 2025, but also about announcing to the world the determination and action of Warrior 1927 to bring the essence of Eastern aesthetics overseas. It practices the new development concept and the brand power strategy with practical actions, and wins more attention and respect for Chinese brands on the international stage through original design and high-quality products, setting a new benchmark.