Starting from cross-border payment, the clarion call for the Chinese SaaS industry to go global has been sounded.

"The SaaS industry is facing challenges", such a statement appears almost every once in a while. But in the era of rapid economic development, SaaS can always recover quickly.

In the current complex and unpredictable business environment, the SaaS industry shows a duality. On the one hand, the macro environment is indeed full of uncertainties, and the iteration of the economic cycle makes the traditional problem-solving ideas begin to fail. For example, capital, as an effective antidote for the industry to get out of the cold winter, can become an external vitality for SaaS enterprises to acquire customers and grow. However, in the relatively conservative present, enterprises not only have to face the contraction of the primary market, but also the reduction of target customers.

On the other hand, the domestic industrial upgrading and going global have become a certain inevitability. Especially in recent years, Chinese enterprises have accumulated rich experience in intelligent manufacturing, industrial chain, lean management, etc. How to quickly transfer and replicate these advantages to the overseas market is precisely the strength of SaaS.

Accenture China Unicorn Research Report shows that as early as 2021, 45% of unicorn enterprises believe that overseas expansion is crucial; among them, 82% of enterprises plan to enter the overseas market within 2 years.

Overall, the current scale of Chinese SaaS manufacturers going global is still small. According to iResearch Digital Intelligence's "Research Report on China's Enterprise-level SaaS Industry", currently, Chinese SaaS mainly develops overseas around cross-border e-commerce and its industrial chain, and the overall overseas performance is not outstanding.

A new spring may have already arrived. But going overseas for SaaS enterprises also has advantages and disadvantages. From the perspective of advantages, after complementing product functions and completing localization, the overseas market is more in line with the ideal profit model of SaaS enterprises. But from the perspective of disadvantages, the complex and diverse policy environment overseas often leads to the frequent occurrence of non-technical and product problems such as fiscal and tax compliance.

On October 22, 36Kr and Stripe will hold the "Winning Overseas, Payment First" high-end seminar on SaaS platform going global with Stripe in Shanghai.

Here, you can understand the evaluation criteria of SaaS companies from the perspective of investors and adjust yourself to the "ideal type" in the investment circle; you can also see the cutting-edge SaaS experience from a global perspective, check for omissions and fill in gaps from the product layer, learn from each other's strengths, and find the possibility of successful going overseas.

In addition to the active adjustment and polishing of SaaS enterprises themselves, they also need to solve fiscal and tax issues such as payment to accelerate the localization process of enterprises on the side. On the road of Chinese enterprises starting an international layout and domestic SaaS manufacturers polishing products to go global, Stripe, which is committed to providing embedded financial solutions for enterprises, will also interpret the complex situation of overseas payment and the corresponding solutions for SaaS enterprises that intend to go overseas on the spot.

In the roundtable session, the latest trends in international payment and the challenges for merchants, how to optimize payment to improve traffic conversion and increase revenue, how SaaS platform enterprises going global should deal with growth bottlenecks and how to choose payment partners when going overseas... The problems you care about, are anxious about, and are confused about may all be here.

For more participating enterprise lists and detailed information, please refer to the event poster. Welcome to sign up and contact our staff.

This article comes from the WeChat official account "36Kr", and 36Kr is authorized to publish it.