"Eastward Journey", a subsidiary of Chunhui Tourism Group, has completed a $9 million angel round of financing.

36Kr learned that recently, "Dongyouji", a full-domain cultural tourism and business ecological platform under Chunhui Tourism Group, announced the completion of a $9 million angel round of financing. In this round of financing, 6% of the total equity was released. The investors include the UK's BY block Foundation, an institution in Hong Kong, and an angel investor. It is understood that the funds from this round of financing will be used for platform technology iteration, supply chain system expansion, the construction of a full-domain ecological partner network, brand strategy promotion, the foundation for AI development, the foundation for IP film and television, and the infrastructure for web4.0, to accelerate the construction of an integrated ecosystem of "cross-border e-commerce + cultural tourism + film and television IP".