The professional outdoor brand "Outopia" has completed its Series B financing, receiving continuous support from domestic and international capital.

36Kr exclusively learned that Outopia, a professional outdoor brand in China, recently completed its Series B financing. This round of financing attracted well-known domestic and foreign capitals, led by Meridian Capital, and co - invested by Challenger Capital, Ventech China, and Shunwei Capital. Among them, Shunwei Capital has made consecutive bets for three rounds, and Xiangyang Capital served as the financial advisor. It is reported that Outopia was founded in Shanghai in 2021 by a former Canadian executive of lululemon and a former Asia - Pacific executive of LVMH. The core members are an international team from countries such as China, New Zealand, and Australia. The company's products target the new - generation professional outdoor sports market, starting with trail running.