Jason Entertainment completed a new round of strategic financing worth hundreds of millions of yuan.

36Kr learned that on December 29th, "Jason Entertainment" announced the completion of a new round of strategic financing worth hundreds of millions of yuan. This round of financing was jointly strategically invested by the CCTV Convergence Media Fund, 37 Interactive Entertainment, and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Fund. Existing shareholders Mingyu Venture Capital and Hengdian Capital continued to increase their stakes. The funds obtained this time will be mainly used in two major directions: Firstly, to deepen the product innovation and matrix expansion of core IPs, promote the iteration of its main product lines such as trading cards, soft collectibles, cute figurines, plush toys, board games, and trendy collectibles, and explore more diverse new product forms. Secondly, to accelerate market development. The funds will support the layout of domestic channels and the systematic expansion of overseas markets, aiming to establish a more balanced global business network.