On Me secures $6 million in financing, aiming to reshape the gift card industry

On Me is a digital gift card startup founded by former Google employees. Its mobile-first gifting platform is trying to redefine the gift card industry - the platform allows users to purchase digital gift cards by interest category, rather than being limited to specific retailers. The company announced on Thursday that it has raised $6 million in a seed funding round. This capital will be used to expand the gift categories, with new offerings including equestrian courses, wine tastings, and theme park visits. (Sina Finance)