Pinduoduo, das nur Büroräume mietet, hat ein Gebäude in Xiong'an gekauft

There is now another internet company that has settled in Xiongan.

On June 21, the Pinduoduo Group signed an official contract with China Power Construction and acquired an office building in the Digital New Consumption E - Commerce Industrial Zone of Xiongan Power Construction Smart City through an overall purchase.

This is the first time that Pinduoduo has bought a building.

Industrial Zone in the Xiongan New Area

Since the official establishment and online launch of Pinduoduo in September 2015, it has developed into a company with about 25,500 employees and a turnover of over 430 billion yuan. Nevertheless, it has always pursued a capital - saving office model and decided neither to buy nor build buildings. The current office locations of Pinduoduo, including the office buildings in Jinhongqiao International Center, Yifeng Center, Jingyao Hongqiao and DBS Bank Building, are all rented.

By not building its own headquarters, renting office buildings in a distributed manner, and even usually renting core operating assets such as servers and warehouses, the capital tie - up is reduced and the capital is invested in corporate operations such as the supply chain and subsidies to maintain high efficiency. This is almost a principle of Pinduoduo.

But this time it's different. Pinduoduo has decided to buy a building in Xiongan. And this time Pinduoduo has acted very quickly.

On May 27, 2026, Pinduoduo founded a company in Xiongan: Pinduoduo Information Technology Service (Xiongan) Co., Ltd. with a capital of 500 million yuan.

The general manager of this branch is Yang Qingyong, the leading vice - president of Pinduoduo Group's Temu. The board supervisor is Zhu Zheng, the executive president of Pinduoduo Group and the president of Xinpinmu. The actual controller is Chen Lei, the co - founder of the Pinduoduo Group, co - chairman of the board and co - CEO.

Yang Qingyong belongs to the core middle - level managers of Pinduoduo and is directly responsible for the cooperation between companies and government agencies in the introduction of foreign companies into China. The company founded in Xiongan, which is led by him, is positioned as: it will not conduct e - commerce transactions, but will focus on big data processing, cloud platforms, digital maintenance, platform compatibility control and technology outsourcing services. It is the strategic subject of Pinduoduo for the development of the national digital new area.

Source: Tianyancha

Parallel to the founding of the new company in Xiongan, Pinduoduo has started recruiting personnel. On June 10, the first 150 employees officially started work.

On June 16, Zhu Zheng, the executive president of Pinduoduo Group and the president of Xinpinmu, traveled to the Xiongan New Area with a group to conduct an investigation and exploration, and signed a framework agreement for strategic cooperation in digital services with the administrative agency of the Xiongan New Area.

Zhu Zheng said: The Pinduoduo Group will be rooted in Xiongan, serve Xiongan, increase resource investment and industrial layout intensity, actively seek further cooperation opportunities, implement more business scenarios, strengthen the entire supply chain with digital technology, build a modern and integrated supply chain system, and contribute to the in - depth promotion of the high - quality construction and development of the Xiongan New Area with concrete actions.

Only five days after Zhu Zheng's trip to Xiongan, on June 21, Pinduoduo signed a contract with China Power Construction Hebei Xiongan Construction and Development Co., Ltd., a subsidiary of China Power Construction, and officially announced the building acquisition.

According to information, Pinduoduo's new office building in Xiongan has a total of 12 floors and is one of the key buildings in Xiongan Power Construction Smart City. There is a large conference center and a training center in the building, and welfare facilities such as lactation rooms and rest areas for employees are set up. It is expected to be officially put into operation at the end of July. The employees of the first group of the Xiongan company are currently working at a temporary office location and will then all move to the new office building.

Pinduoduo's New Office Building in Xiongan

Pinduoduo's new office building in Xiongan is directly opposite the Xiongan Outlets. Two streets away are the Xiongan Fund Industrial Zone and the Xiongan Impression Scenic Spot.

Source: Gaode Map

Pinduoduo has announced that the Xiongan company will create more than 5,000 jobs for the region in the future. More than 80% of the first 150 new employees are from the Beijing - Tianjin - Hebei region, including many graduates from Hebei universities. The three - dimensional transportation network near the new office building, which connects the regions of Beijing, Tianjin and Hebei, also creates favorable conditions for the new company to attract high - quality talents.

The total building area of the Xiongan Power Construction Smart City project of China Power Construction is about 1.66 million square meters. The entire project is very large. Pinduoduo has acquired one of the buildings 1 - 4 in the western area of Mingzhi Port. The market price is about 13,000 - 21,000 yuan per square meter. The goal of this industrial zone is to create "a demonstration base for the e - commerce industry in Hebei Province, the cooperation and innovation headquarters for digital e - commerce in the Beijing - Tianjin - Hebei region, and a national leading project area for the digital economy".

Related Data

There are some questions: Why is Pinduoduo willing to pay for the office building? And why did it choose Xiongan as the first stop? So far, Pinduoduo has not established any large subsidiaries or branches in North China. What strategic considerations are behind this step? What tax and subsidy advantages has Xiongan offered? The author interviewed Pinduoduo, but the company said that there are no further official answers other than the above - mentioned information.

Some speculate that the change in Pinduoduo's strategy of spending money on buying a building and founding a new company may be related to the fine of 15.22 billion yuan imposed on the company in April this year. At that time, several large platforms were fined because of the "ghost delivery service" scandal, and Pinduoduo had the highest fine among the seven affected platforms. Pinduoduo has not responded to this view.