Einer der Serien des Peking-Motorshows 2026: Zehn Fahrzeuge, bei denen die Konfrontation auf vier Fronten für heftige Spannungen sorgt

Before the 2026 Auto Show in Beijing, automobile manufacturers have made great efforts to attract visitors to their booths.

Lei Jun, the head of Xiaomi Auto, has taken personal action. He live - streamed a journey of thousands of kilometers from Beijing to Shanghai, with a range that lasted for 15 hours. BMW China subtly targeted competitors in a video, claiming that some competitors boasted their cars had traveled millions of kilometers before they were even built. Keen - eyed internet users pointed out that the competitor is Xiaomi Auto.

Li Bin of NIO said during the presentation of the NIO ES9 in terms of space and comfort: "Forget about MPVs." Buick was the first to refuse to agree with this and invited Li Bin to its own new - car premiere, saying "come and take a seat for yourself".

Nissan NX8 presented an "even more ideal SUV for the whole family" in a short time, which is available from 149,900 yuan. This completely surprised the newly - emerging Li Auto i6. Li Xiang couldn't stand the competition any longer and directly insulted. He published a long article attacking a Japanese brand. The whole thing even reached the Ministry of Industry and Information Technology.

In the fierce competition in the "9" - series segment, Leapmotor D19, with a price starting from 219,800 yuan, has challenged the new - generation AITO M9 and the new Li Auto L9 Livis, which are in the 500,000 - yuan class. It even wants to compete with the IM LS8 of SAIC, the "face" of the brand, for the title of "price - slasher".

Most impressively in this commotion are the four opposing confrontations and the ten models behind them, such as the new - generation Xiaomi SU7, the new - generation BMW i3 long - version, the NIO ES9, and the new Buick Century.

Although the competition is very fierce, we can't deny that these ten vehicles are all highlights of this year's Beijing Auto Show. It's worth us consumers seriously considering them - maybe your dream car is among them.

The New - Generation Xiaomi SU7 and the New - Generation BMW i3: Distant Rivalry

So far, more than five years have passed since Xiaomi Auto officially announced that it would build cars. And it's also been more than two years since the first Xiaomi car hit the market.

During this time, Lei Jun has always carried the label of "marketing master". Although he thinks that competitors are "smearing" him, the long - term business activities have also taught him that even the best product won't sell itself.

So, on the morning of April 17th, one month after the launch of the new - generation SU7, at 6:30 a.m., when many people were still dreaming, Lei Jun was already sitting in the passenger seat of the new - generation SU7 Pro. He said towards the live - stream: "Let's go" and thus started a 15 - hour live - stream of the range test drive from Beijing to Shanghai.

This live - stream, which he described as "ultra - bizarre and ultra - chaotic", finally achieved an actual range of 1,313 kilometers. Starting with a full battery, he only charged once on the way and still had 19 kilometers of range left when arriving in Shanghai. The data shows that this vehicle with a nominal CLTC range of 902 kilometers has an average power consumption of only 14.6 kilowatt - hours per 100 kilometers.

Picture/Range test drive of the new SU7 Pro from Beijing to Shanghai. Source: Internet, Screenshot from "New Energy View"

In fact, the market penetration of the new - generation SU7 has already given the answer. According to official information, Xiaomi delivered a total of over 20,000 vehicles in March 2026. Among them, the new - generation SU7 delivered over 7,000 vehicles in the nine days after the delivery started, which is equivalent to a daily delivery of nearly 800 vehicles. This speed has put many traditional automobile manufacturers under pressure.

Picture/Delivery situation of Xiaomi in March 2026. Source: Internet, Screenshot from "New Energy View"

In the face of the strong position of the Xiaomi SU7 in the 300,000 - yuan price segment, BMW is obviously not willing to let things go. On March 18th, BMW held the world premiere of the new BMW i3 based on the "New Class" electric platform in Munich. This time, BMW has finally left behind the embarrassing label of "conversion model from gasoline - powered to electric vehicle".

Picture/The new BMW i3. Source: Internet, Screenshot from "New Energy View"

The data shows that the new i3 is well - prepared. It is equipped with an 800 - V high - voltage platform. The first model has a maximum range of 900 kilometers under WLTP operating conditions and can charge 400 kilometers of range in just ten minutes. More remarkably, BMW has specially developed a long - version of the new - generation i3 for the Chinese market, which will be presented at the 2026 Beijing Auto Show together with the long - version of the new - generation iX3.

However, the competition situation for BMW is not easy. The media has estimated that the price of the new BMW i3 is expected to be over 350,000 yuan, while the top - of - the - line configuration of the Xiaomi SU7 only costs 303,900 yuan. So BMW no longer has a price advantage. But as BMW says in its video, BMW's advantage lies in the strict tests over millions of kilometers and the long - term experience in terms of driving behavior, performance, and reliability.

On the one hand, Lei Jun builds a "transparent and trustworthy" image through his live - streams. On the other hand, BMW builds a technological barrier with the new platform and the luxurious background. This distant rivalry between the new provider and the century - old company actually reflects a deeper problem: Who has the right to define luxury in the era of electric mobility? At the Beijing Auto Show, the two vehicles will compete directly with each other for the first time, and maybe we'll get a first impression of the answer.

NIO ES9 and Buick Century: Elegant "Fight"?

If the confrontation between Xiaomi and BMW is an open distant rivalry, then the interaction between the NIO ES9 and the Buick Century is more of an "elegant fight" without open aggression.

On April 9th, NIO presented its most prestigious and iconic full - size flagship SUV, the NIO ES9, in Hangzhou. Interestingly, Li Bin left his usual casual appearance and put on a business suit. On the stage, he positioned the vehicle as "the inventor of the category of intelligent electric administrative flagship SUVs".

Picture/NIO ES9. Source: Internet, Screenshot from "New Energy View"

In terms of intelligence, the ES9 is equipped with the world's first 5 - nm automotive - specific driver - assistance chip Shenji NX9031. Together with the AI - native digital architecture and the AI - oriented holistic operating system SkyOS·Tianshu, it supports both 5C fast charging and 3 - minute battery swapping. The product performance is really impressive.

The preliminary purchase price of the entire NIO ES9 starts from 528,000 yuan. With the BaaS battery rental program, you can buy it from 420,000 yuan.

In terms of size, the ES9 has a length of 5,365 millimeters and a wheelbase of 3,250 millimeters. Li Bin even showed tables at the press conference and compared it with mainstream MPVs. It reached the top position in six out of seven space capacities. Then he shouted the remarkable slogan: "Six people and 13 suitcases without problems, every seat is an MVP, forget about MPVs."

The journalists on - site laughed. Does NIO really want to revolutionize MPVs? The high - profile presentation of the NIO ES9 has quickly become a hot - topic in the high - end travel field.

Buick skillfully took advantage of the opportunity. First, it started a debate on its official platform and challenged Li Bin to take a seat for himself and then "forget again". Two days later, on April 17th, Buick quickly presented the refreshed Century CENTURY model. With the "Guan Shan Fei Xue" two - color body, the new scale grille, and the exclusive disc wheels, it has strengthened its position as an ultra - luxurious flagship MPV with the eastern aesthetic design language.

Picture/Buick Century CENTURY. Source: Internet, Screenshot from "New Energy View"

If you sit in the rear seat of the Buick Century four - seat model, you'll find that Buick understands the theme of "ritualness". In the industry's first one - button host mode, the second - row seat automatically moves to the best boarding position when the sliding door is opened and closed. The whole process is smooth and elegant, as if an invisible butler were working for you.

Since the launch of the Buick Zhijing Shijia in December 2025, it has maintained the top position in the sales of luxury MPVs over 400,000 yuan. Together with the Buick Century, it has captured more than 50% of the market share in this segment.

This market share is not easy to shake.

NIO wants to revolutionize MPVs, and Buick calmly responds with an iteration and improvement. This seemingly "trend - following" but actually complementary dialogue leaves the re - division of power in terms of high - end family and business travel management between the two brands.

One challenges the traditional concepts with pure electric mobility and the battery - swapping system, and the other defends its territory with the luxurious background and user experience. Who will get more attention from consumers at the Beijing Auto Show? It's probably not only a competition for product performance but also a conflict between two travel concepts.

Li Auto i6 and Dongfeng Nissan NX8: Public Dispute

If the first two confrontations were still a bit restrained, the competition between the Li Auto i6 and the Dongfeng Nissan NX8 has spread into the public opinion zone and even received an invitation from the Ministry of Industry and Information Technology.

At the crucial moment of Li Auto's transformation, the Li Auto i6 is an indispensable product for the company. This pure - electric mid - large SUV with a starting price of 249,800 yuan can reach a CLTC range of 720 kilometers with an 87.3 - kWh lithium - iron - phosphate 5C fast - charging battery and can charge 500 kilometers of range in ten minutes.

Picture/Partial technical data of the Li Auto i6. Source: Internet, Screenshot from "New Energy View"

The chassis is equipped with an all - aluminum chassis with a two - chamber air - spring system and a CDC continuously adjustable damper. The torsional stiffness of the vehicle reaches 52,014 Nm/deg - these data have already exceeded many luxury cars in the million - yuan range.

The market reaction is also very direct: Less than seven months after the... (The text seems to be incomplete here)