KeKr | The full range of flagship products made their debut at AWE2026. Roborock demonstrated its systematic strength from technology to market.

On March 12, 2026, the China Household Appliances and Consumer Electronics Expo (AWE2026) opened in Shanghai. Roborock, a leading brand in the global intelligent cleaning industry, presented its cutting - edge technological layout and achievements in the field of household cleaning. It systematically showcased its full - range of flagship products covering three categories: sweeping robots, floor scrubbers, and washing machines. Additionally, it jointly released the "2026 White Paper on Household Floor Cleaning Standards" with the Health Client of People's Daily.

This series of combined measures demonstrate the systematic capabilities of a leading enterprise, from providing products to defining experiences and participating in the construction of industry standards. It represents a crucial leap from being a market leader to an industry ecosystem co - builder.

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Product Advancement: Responding to Deep - Cleaning Needs with a Full - Scenario Technology Matrix 

At this expo, Roborock demonstrated its systematic solutions for different dimensions of household cleaning. 

In the field of sweeping robots, its globally first wheel - legged sweeping robot, the G - Rover, made its domestic debut. This product enables autonomous movement and cleaning in complex floor plans such as duplexes and villas, expanding the scope of automated cleaning from a single plane to three - dimensional space. It aims to systematically solve the ultimate cleaning problems in multi - story residences. Meanwhile, the new flagship sweeping robot, the G30S Pro, is inspired by the obstacle - crossing technology for complex planetary terrains. It can stably cross double - layer obstacles up to 8.8 cm high, easily handling typical obstacles in Chinese households such as sliding door tracks and carpet edges.

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In the field of floor scrubbers, the A30 Pro Steam 2.0 series continues to strengthen its leading position in deep cleaning and healthy disinfection with its dual - effect floor - scrubbing technology of high - temperature steam and hot water. Market data also confirms its product strength. According to a report from AVC, Roborock's floor scrubbers won the national championships in both the "steam floor scrubber" and "A30 series floor scrubber" market segments in 2025. More significantly for the industry, Roborock jointly released the "2026 White Paper on Household Floor Cleaning Standards" with the Health Client of People's Daily, transforming its technological practices into public knowledge and guiding the industry to focus on scientific and healthy user values, fully demonstrating the responsibility and commitment of a leading enterprise.

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In terms of clothing care, Roborock meets refined needs through differentiated technologies. The flagship Z1 Ultra washer - dryer combo integrates multiple technologies such as super hydrolysis and molecular sieve low - temperature drying, enabling professional care for high - end fabrics. The M1S Ultra mini - washing machine, designed for healthy classified washing scenarios, has passed strict medical - grade and mother - and - baby - grade certifications. During the expo, Roborock will conduct a cross - border display with the intangible cultural heritage project of Guizhou Miao batik to visually demonstrate its technology's ability to care for complex and delicate fabrics, highlighting the humanistic touch in technological innovation.

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Market Leadership: Global Double - Championship Validates the "Global Product + Local Expression" Model

Behind the strong product capabilities and complete ecological layout lies a business success that has been rigorously verified in the global market.

It is understood that Roborock's products have entered more than 170 countries and regions worldwide, serving over 20 million households. A recent report from IDC shows that in 2025, Roborock led the global cleaning robot market with a 17.7% market share and captured a 27.0% market share in the sweeping robot category, ranking first in both sales volume and sales revenue globally for the second consecutive year.

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These achievements are the market's feedback on Roborock's long - term R & D investment and technological innovation strategy. In the first three quarters of 2025, Roborock's R & D investment reached as high as 1.028 billion yuan, a significant year - on - year increase of 60.56%. The R & D investment accounted for 8.52% of its revenue, significantly higher than the industry average.

In addition to technological innovation, Roborock has established a refined operation system of "global product + local expression", which is an important support for its globalization achievements. Roborock ensures the core experience by creating a basic product platform that meets the world's strictest quality and certification standards. On this basis, it conducts precise "local expression" according to the cultural preferences and usage environments of different regional markets: in North America, it emphasizes the deep - cleaning ability for pet hair and carpets; in Europe, it focuses on the product's environmental design, low energy consumption, and quiet performance; in East Asia, it highlights the product's delicate aesthetics and intelligent interconnection experience.

This development model not only ensures a unified high - standard technological experience but also integrates into local life in the most down - to - earth way, achieving a profound transformation from "product going global" to "brand taking root".

Role Transition: From a Technology Leader to an Industry Ecosystem Co - builder

Roborock's presentation at AWE2026 goes beyond the regular new product iteration, showing the deepening of the enterprise's role as an industry leader: from winning the market through technological innovation to leveraging its own system capabilities to lead the industry in co - construction and value expansion.

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The fundamental driving force behind this role evolution stems from the fundamental goal of its technological innovation - to systematically solve users' problems in complex scenarios. When an enterprise is committed to tackling high - level issues such as enabling robots to operate reliably and autonomously in real - life household environments, its solutions will inevitably lead to higher requirements for the basic capabilities of the industrial chain. This makes its innovation activities naturally play the role of driving the upgrading of the industrial chain and defining new experience standards.

Therefore, this transformation is an inevitable result of technological deepening. Leading enterprises can effectively reduce the innovation cost of the entire ecosystem by opening up cooperation and sharing verified methods and specifications, promoting the formation of a healthy market environment oriented towards "high - quality experience". This will ultimately benefit the enterprise itself, providing it with broad space for continuous development in a higher - quality and more dynamic industrial ecosystem.

As Quan Gang, the president of Roborock, said: "The purpose of innovation is to make technology 'invisible' and ultimately deliver a simple and free living experience." This concept means that an enterprise cannot simply be satisfied with creating best - selling products but must be committed to building a system that can ensure the continuous and reliable occurrence of such an experience - this includes both the enterprise's own technology and quality control system and a healthy, collaborative, and continuously improving industrial ecosystem.

At this AWE, Roborock completed a comprehensive presentation from technological penetration, market verification to ecosystem co - construction. Its path shows that the sustainable competitiveness of contemporary enterprises comes from the combined effect of core technological breakthroughs, in - depth user insights, and an open ecosystem. This not only marks a new stage in the enterprise's own development but also provides valuable practical references for Chinese enterprises seeking to achieve value transformation in the global industrial revolution.