The annual technology feast is approaching. The core highlights of AWE2026 are revealed in advance.
What does the future smart home in your imagination look like? Is it that home appliances can actively understand your living habits, anticipate and meet your needs in advance? Is it the seamless interconnection across devices and spaces, completely breaking the functional boundaries of single products? Or is it that cutting-edge black technology truly sheds its coldness and integrates into every subtle daily scenario? All the imaginations about future family life are about to come true in the most realistic and comprehensive way at the 2026 China Household Appliances and Consumer Electronics Expo (AWE).
Image source: AWE official
As one of the world's three top household appliance and consumer electronics exhibitions, AWE is no longer just an exhibition for product display. It is also the annual barometer of the global household appliance industry and the first venue for cutting-edge consumer technology to be implemented in real-life scenarios.
This year's AWE will be held at the Shanghai New International Expo Centre from March 12th to 15th, with the theme of "AI Technology, Smart Future". It will bring together more than a thousand exhibitors from around the world. The two full-hall layouts of benchmark brands, the strategic releases in ten flagship exhibition areas of over a thousand square meters, the more than a hundred globally launched blockbuster new products, and the more than a hundred new industry players making their debut will jointly set off a technological storm covering the entire scenario and the whole industrial chain. It will fully unveil the true picture of future smart life for industry practitioners, technology enthusiasts, and consumers.
Two Brands Occupy Entire Halls, Unlocking a New Paradigm for the Smart Home Industry
The two most iconic highlights of this year's exhibition come from the full-hall displays of Haier Smart Home and Dreame Technology. With the comprehensive ecological layout of the industry leader and the cross-border strategy of the emerging giant respectively, the two brands have set a new exploration direction for the industry's development.
Image source: AWE official
Still located in Hall N5, Haier Smart Home, with the theme of "AI Life, Boundless Evolution", will bring together five brands, including Haier, Casarte, Leader, and Fisher & Paykel, for a collective appearance after an upgraded lineup.
After achieving a technological breakthrough in unmanned housework with the AI Eye in 2025, Haier will make a historic leap from "passive execution" to "active anticipation" of smart home appliances at this exhibition: The world's first L4-level intelligent home appliance suite, the Seeker series, will make its offline debut, achieving industry-level breakthroughs in technological innovation, unmanned housework, and ecological integration; Casarte will bring the AI panoramic artist home appliance conductor series and the limited "Collector" series for the brand's 20th anniversary, redefining the Chinese-style luxury art home life with the core of Eastern life philosophy; The Haier Wheat Wave series, with its gentle home aesthetics and professional health technology, precisely meets the full-scenario life needs of families. The entire exhibition hall, with a 1:1 restored real family scenario as the carrier, will fully present the whole-process AI smart home service, allowing visitors to immerse themselves in the boundless evolution of future family life.
Image source: AWE official
In Hall E7, Dreame Technology, with the theme of "ALL IN DREAME", has become one of the largest exhibitors at this year's exhibition and set a new industry record as the first brand in the cleaning sector to occupy an entire independent hall at AWE.
At this exhibition, Dreame has completely broken the category boundaries and achieved a strategic leap from a "cleaning expert" to an "all-scenario intelligent ecosystem builder". There are eight independent exhibition stands in the hall, comprehensively covering six cutting-edge fields, including smart home appliances, smart cars, smart phones, sky and space exploration, energy, and chip computing power, fully demonstrating the brand's self-developed technological strength and future industrial layout in the whole chain, allowing visitors to catch a glimpse of the global ecological ambition of Chinese emerging technology enterprises in one stop.
Industry Giants from All Tracks Gather, Unveiling a Comprehensive Lineup of Blockbuster New Products
In addition to the two full-hall brands, this year's exhibition has gathered leading enterprises from all tracks of household appliances and consumer electronics. Flagship exhibition areas of over a thousand square meters have been densely set up, and blockbuster new products in all categories have been launched centrally, fully presenting the technological accumulation and strategic layout of the industry's leading brands:
1. All-Scenario Intelligence: Huawei's Smart Ecosystem Makes a Grand Debut
Huawei Terminal has created a super-large exhibition area of 3,200 square meters in Hall W4. With the HarmonyOS ecosystem as the core foundation, it will present a panoramic display of all-scenario smart life. Many new products in the exhibition area will make their global offline debuts for the first time, comprehensively covering all scenarios, such as smart home, smart office, smart travel, and sports health. Visitors can experience the seamless transfer and seamless interconnection across devices, brands, and spaces in the HarmonyOS ecosystem on-site and feel the most mature all-scenario intelligent ecosystem implementation results in the current global consumer market.
Image source: AWE official
2. E-commerce Platforms JD.com and Tmall Create Non-Traditional Scenario-Based Experiences
Image source: AWE official
As representative non-traditional household appliance exhibitors at this year's exhibition, the two e-commerce platforms, JD.com and Tmall, have created scenario-based exhibition areas different from those of manufacturing enterprises from a new perspective, becoming an important bridge connecting brands and consumers. JD Home Appliances and Furniture has created a cool technology exhibition stand called "Future Home" in Hall W1, integrating robots, AI, and smart home appliance and furniture products, bringing immersive interactive experiences, such as the same robot shows as those in the Spring Festival Gala, robot bands, and robot boxing matches, and simultaneously unveiling many globally launched new products of home appliances, furniture, and robots; Tmall has created a trend exhibition of home life space in Hall W3, with the theme of "Every small 10-square-meter space hides 100 possibilities of renewal", presenting diverse innovative solutions for home spaces to visitors and unlocking new ideas for renewing home scenarios.
3. Comprehensive Giants of White and Black Home Appliances: Chinese Brands Achieve Full-Matrix Technological Breakthroughs
Five major Chinese comprehensive household appliance brands, Hisense, TCL, Gree, Skyworth, and Changhong, have achieved the centralized implementation of technological achievements in all categories with their super-large exhibition areas.
Hisense Group is participating in the exhibition with nearly half of Hall W5. As the official sponsor of the 2026 World Cup, it will bring a full lineup of World Cup customized products, including the globally leading RGB-Mini LED TVs and the magnificent Hercules series of home appliances, and simultaneously display B2B industrial solutions, such as urban energy. With AI technology as the core theme, it will deeply integrate the brand concept into the all-scenario life experience;
Image source: AWE official
TCL Industries has created an exhibition area of over 1,800 square meters in Hall W1. It will bring together three industrial matrices, including smart terminals, semiconductor displays, and new energy photovoltaics, for a collective appearance, centrally displaying new products in all categories, such as SQD-MiniLED TVs, printed OLEDs, Xiaolanyi fresh air conditioners, Lengbuding ice-making refrigerators, Big Eye Ultra washer-dryers, and Thunderbird AR/AI glasses, and creating an immersive trendy play experience with the "TCL Passion Paradise" as the core. Changhong is also participating in the exhibition with a strong lineup in Hall W1. It will bring together all lines of AI home appliances, such as AI TVs, AI human-sensing new air conditioners, and AI refrigerators, for a collective appearance. The core highlight focuses on the new RGB-Mini LED product - as a brand-new masterpiece with ceiling-level picture quality, this product is equipped with a new AI picture quality chip, further solving industry problems, such as traditional RGB color mixing and color bleeding.
Image source: AWE official
Gree Electric Appliances has unveiled an all-category AI home appliance matrix in Hall W2, bringing five core AI technology implementation results, such as the Star Chef steam-baking multi-functional machine equipped with AI fragrance-smelling technology, the Cool King series of air conditioners with AI dynamic energy-saving technology, the Pearl refrigerator with AI intelligent freshness recognition technology, and the Zhenrou Max super-capacity washer-dryer, achieving AI empowerment of all home scenarios with self-developed technology in the whole chain; Skyworth has brought a co-branded TV with a designer from Hermès, making the TV an organic part of high-end home furnishings with its wallpaper-level fitting design and high-end customization aesthetics; Aux Air Conditioner will also bring its core products to the exhibition, further enriching the innovation lineup in the household air conditioner track.
Image source: AWE official
4. Leading Brands in the Kitchen Appliance Track: Strategic Releases Reconstruct the Future Kitchen
The leading brands in the kitchen appliance track have made strategic centralized releases, fully unlocking the new form of the future kitchen.
Fotile has brought the first panoramic display after the strategic upgrade of "Expert and Leader in Smart Kitchen" to Hall N1, systematically presenting the future kitchen technology blueprint with the industry's first kitchen cooking robot and the whole-chain smart ecosystem; Robam has made its debut in Hall N2 with the new brand positioning of "Your AI Cooking Partner", promoting the deep integration of AI into the whole cooking chain with an intelligent agent architecture integrating software and hardware and reshaping the relationship between people and cooking; Also located in Hall N2, Vatti has brought the Invisible Range Hood Porcelain Talk series. With the invisible range hood as the core, it explores the ultimate expression of the integration of kitchen appliances and home furnishings. At the same time, it boldly absorbs the classic color schemes of Chinese porcelain, injecting an oriental aesthetic charm into the Chinese kitchen and achieving double breakthroughs in functional innovation and home aesthetics.
Image source: AWE official
In addition, Kaituo has made a grand global debut with its pioneering new kitchen appliance flagship series and the Embodied Intelligence AI Xiaoz; Supor has brought all categories of healthy kitchen appliances, such as 0-coating rice cookers, new-generation blenders, and air fryers; Vanward has demonstrated its technological strength in the hot water field with the globally leading ultra-clean water heaters; Wanhe has brought the 99mm ultra-thin gas water heater "Xinghan" AIRX2, achieving double upgrades in space and performance. Brands, such as Morphy Richards, Donlim, Bear Electric, Joyoung, and TIGER, will also bring their flagship new products to the exhibition, comprehensively covering the kitchen life needs of ordinary families from multiple dimensions, such as healthy cooking, intelligent interaction, space aesthetics, and scenario segmentation.
5. Cleaning Appliance Track: Industry Leaders Gather to Achieve Cross-Generational Technological Upgrades
As the core growth track in the household appliance industry in recent years, the cleaning appliance sector has made a grand appearance with a full lineup.
Four leading cleaning brands, Ecovacs, Tineco, Roborock, and Lake Electric, have gathered in Hall E1. Among them, Ecovacs has brought the 2026 flagship floor cleaner X12 family and the window cleaner W3 with the industry's first "Super Spinning and Powerful Cleaning" system, achieving double technological breakthroughs in floor and vertical surface cleaning; Tineco has brought together all new products of its floor cleaners, such as the Floor One Station series, the Scientist series, and the Geek series, and simultaneously brought the Foodi intelligent cooking machine and the Drinki intelligent water purifier, extending from the cleaning revolution to all-scenario smart life; Roborock, with the theme of "Embodied Moment, Embrace the Future", has jointly created a championship-themed exhibition area with Real Madrid, bringing the coordinated upgrades of three categories, including floor cleaners, floor scrubbers, and washing machines, and achieving cross-generational breakthroughs in obstacle-crossing ability and cleaning safety standards; Lake Electric has brought the "new three pieces" of cleaning, drinking water, and coffee, with the Sirius floor scrubber-vacuum cleaner, the Beiyunquan tea-brewing water purifier, and the Café Doctor coffee machine making their appearances together, comprehensively interpreting the model of high-quality life in the new era.