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Philips globally launches the Diamond Smart Navigation Toothbrush, the same model as used by Xiao Zhan with 360° smart voice navigation, redefining the way of brushing teeth.

36氪品牌2026-01-07 18:03
A truly efficient cleaning requires not only daily perseverance but also the right methods. Especially during the Chinese New Year, when the diet is diverse and social activities are frequent, it is not only a guarantee for maintaining current confidence but also a long - term health investment for oneself, relatives, friends, and loved ones.

Every morning and evening, we may have completed a "task-based toothbrushing" - brushing for a full 2 minutes, but not necessarily reaching every corner. Have you ever thought that due to problems such as uneven pressure and missed areas, even with the most careful brushing, the cleaning effect may be greatly reduced? As the main culprit of oral health problems, the hidden accumulation of dental plaque not only tends to cause issues after the frequent delicious food gatherings during the New Year, but also poses a long-term potential threat to overall health. A truly efficient cleaning requires not only daily persistence but also the correct method. Especially during the New Year when the diet is diverse and social activities are frequent, it is not only a guarantee for maintaining current confidence but also a long-term health investment for yourself, your relatives, friends, and loved ones.

On the occasion of the New Year, based on a profound understanding of the pain points in daily oral care, Philips, the No.1 sonic electric toothbrush recommended by dentists globally, has once again upgraded its professional sonic tooth-cleaning technology and officially launched an epoch-making new product - the Diamond Smart Navigation Toothbrush. It not only provides powerful cleaning power but also introduces the concept of "smart navigation" into oral care, aiming to end the era of "blind brushing" and enable everyone to easily master professional-level cleaning methods.

  • Smarter! The new 360° smart voice navigation function, with record-level bone conduction acoustic technology, provides clear and detailed voice prompts and toothbrushing feedback. You can even clean your teeth with your eyes closed and easily achieve cleanliness, protection, and beauty in your oral cavity.
  • More efficient! With Philips' 33 years of professional sonic tooth-cleaning technology and the three-in-one technology, the kinetic energy is efficiently transmitted in succession, allowing you to clean 40% more hard-to-reach areas in 2 minutes.
  • Cleaner! Compared with manual toothbrushes, it can remove dental plaque five times more effectively, cleaning the oral cavity from the root.

Starting from January 6th, the Philips Diamond Smart Navigation Toothbrush will be exclusively available on Tmall. By purchasing it from the Philips Professional Oral Care Flagship Store on Tmall, you will have a chance to receive a Golden Horse gift bag + a set of New Year cards featuring Xiao Zhan, adding both health blessings and a sense of quality. Starting from January 12th, it will be launched on platforms such as Douyin and JD.com successively. Search for "Philips Navigation Toothbrush" to unlock a new experience in New Year health care for you and your family.

Philips electric toothbrushes are centered around 33 years of professional sonic tooth-cleaning technology. Through the efficient relay transmission of kinetic energy by the "brush bristles - brush head - motor" three-in-one system, they drive micro-bubble water flow to clean about 40% more hard-to-reach areas such as tooth gaps. The newly launched Diamond Smart Navigation Toothbrush, on the basis of its professional sonic tooth-cleaning technology, deeply integrates a 360° smart voice navigation system and is equipped with record-level bone conduction acoustic technology. During navigation, the sound is three-dimensional and clear, and the instructions are clear and easy to understand. It provides comprehensive guidance and error correction at every stage before, during, and after toothbrushing. Combined with the real-time sensitive induction of Soni-sense sensor technology, it can precisely detect and instantly remind users of inappropriate toothbrushing behaviors such as toothbrushing pressure, toothbrushing time, toothbrushing speed, as well as overpressure, horizontal brushing, and missed areas without interrupting the toothbrushing process and can provide real-time guidance. Users don't need to study the complex Bass toothbrushing method. By following the voice navigation, they can effectively remove dental plaque five times more effectively. Whether it's young people who pursue intelligence and efficiency or the elderly who value simplicity of operation, they can easily master it. Long-term use will help form correct oral cleaning habits.

The Philips Diamond Smart Navigation Toothbrush also features a "2 + 1" dual-effect professional mode. The first 2 minutes are for efficient oral cleaning, and the last 1 minute allows you to choose either whitening polishing or gum protection massage according to your needs, flexibly meeting diverse oral care requirements. It has a long battery life, so you can take it with you during your travels and say goodbye to battery anxiety.

The grand launch of this new product marks the iterative upgrade and innovative breakthrough of Philips' professional sonic tooth-cleaning technology. Currently, there are a wide variety of smart toothbrushes on the market. Although some products have voice prompt functions, most of them still remain at the level of simple function stacking. The birth of the Philips Diamond Smart Navigation Toothbrush stems from a deep exploration of the essence of "effective cleaning" - true intelligence should not just be superficial notification but rather systematically solving the fundamental pain points of "incomplete cleaning and incorrect brushing" and establishing long-term correct oral cleaning habits. The smart navigation toothbrush is Philips' first globally product that deeply integrates 33 years of professional sonic tooth-cleaning technology, Soni-sense sensor technology, and a 360° closed-loop navigation system, achieving an upgrade from a single "cleaning tool" to a systematic "long-term dental steward".

In the new year, Philips will continue to use professional health technology to lay a foundation for the oral health of the public. It is not only responsible for every current cleaning but also cares about and protects the long-term health of the public. A smart navigation toothbrush that provides long-term, scientific, and systematic guidance is becoming a more forward-looking health gift choice for the New Year, helping consumers improve their quality of health in the new year.