After 90 years, another popular and legendary car has announced its discontinuation.

Today, let's talk about Jaguar.

This British brand, founded in 1935, has created many legends in the era of fuel - powered vehicles over the past 90 years.

With a rather retro start, the first Jaguar was a huge success right after its release.

It had an elegant and beautiful appearance, a 2.6 - liter engine, and a top speed of 144 km/h. Even more surprisingly, its release price was far lower than the market's pre - estimated price.

Compared with luxury car brands like Rolls - Royce and Bentley at that time, this Jaguar model won big!

Later, in 1961, the E - Type made its debut and created another legend.

As Jaguar's first sports car, the appearance of the E - Type directly led the trend in the sports car industry at that time.

It not only had a revolutionary innovation in appearance but also extremely excellent performance:

It was equipped with a 3.8 - liter inline six - cylinder engine with a maximum power of 265 horsepower, an acceleration from 0 to 100 km/h in 7.1 seconds, and a top speed of 240 km/h;

In addition, with an independent suspension design, it had excellent handling. Combined with precise steering and a sensitive braking system, it once became a favorite on the racetrack and won countless car fans.

The popularity of just these two models was already very high.

Relatively more down - to - earth is the F - PACE, Jaguar's first SUV model launched in 2016.

When this car first came out, the market's expectations were not high. Unexpectedly, it later became Jaguar's best - selling model in history.

The F - PACE not only continued Jaguar's traditional elegance and dynamism but also magnified its technical advantages in fuel performance.

The subsequent upgraded high - performance version, the F - PACE SVR, is equipped with a 5.0 - liter supercharged V8 engine, outputting 575 horsepower...

However, all these are in the past.

According to the latest news, the last black F - PACE SVR rolled off the production line, marking the end of Jaguar's 90 - year history of manufacturing fuel - powered vehicles.

It means that the production of all Jaguar models has been completely suspended!

Subsequently, Jaguar will start a full - scale transformation to electrification.

Actually, since last June, Jaguar has already taken action and announced the discontinuation of several fuel - powered vehicles such as the XE, XF, and F - Type.

So it's not a sudden move.

Moreover, Jaguar's sales in the past two years have been very poor. Public data shows that it can sell nearly 60,000 cars in a year...

In the highly competitive domestic market, it's even more difficult. Last year, it sold less than 20,000 cars in total;

There were even reports that a large number of dealers suffered losses, and they couldn't sell many cars even with big price cuts.

One of the core reasons behind this is the large number of faults, and Jaguar has long been in the whirlpool of quality - related public opinions.

Problems such as transmission hazards, engine problems, infotainment system freezes, and battery failures have been frequently reported by car owners.

So in recent years, Jaguar has fallen from its altar.

At the same time, as the general trend, the entire industry is shifting to more environmentally friendly new energy.

So Jaguar has also set a goal for itself. In the short term, it aims to achieve full electrification by 2030.

Since it can't compete with BBA head - on, it starts to bet on electric vehicles.

Some time ago, its first pure - electric vehicle, a four - door GT sports car based on the Type 00 concept car, has been officially announced to be expected to make its debut in 2026.

This car has also caused a lot of controversy. Many people joked that Jaguar is making a "bold gamble".

Let's not talk too much about the design for now, as the details of the production version have not been made public yet.

According to the existing information, this electric GT will be built on the new Jaguar Electric Architecture (JEA) and may be equipped with a three - motor system, outputting nearly 1000 horsepower.

At the same time, it has a maximum range of 692 kilometers, and it is said that a 15 - minute fast charge can increase the range by about 322 kilometers.

In terms of market positioning, the estimated starting price of this new car in the market is over 120,000 pounds (about 1.138 million RMB)...

This is far beyond its peers.

So, it takes a lot of courage for Jaguar to completely bid farewell to the fuel era.

We can't predict whether Jaguar can continue its legend in the future.

But what we can be sure of is that there are too many challenges ahead for Jaguar, and the difficulty level is extremely high.

Perhaps the fuel era belonging to Jaguar is gone forever, but we still look forward to Jaguar coming up with another popular new car. Hope never dies...

Reference materials: Zhihu, Jaguar's official website, Sina Weibo, etc.

This article is from the WeChat official account "Keji Hu" (ID: kejihutv), author: Hu Mei, editor: CR, published by 36Kr with authorization.