With a price of 119,800 yuan, SERES unveils another significant new vehicle, intensifying the competition to new heights.

Regarding Seres in the past two years, it's believed that everyone knows about the Wenjie brand under its umbrella.

However, another brand under Seres, Landian, is relatively less well - known.

We've rarely talked about it before.

It's quite normal, though. The first Landian model entered the market in 2023.

At that time, Seres had already made a fortune with the Wenjie series of models through its cooperation with Huawei.

It had achieved success in both market sales and brand recognition.

It was at this point that Seres, after comprehensive and long - term consideration, introduced the new brand Landian.

There are two main reasons. Firstly, it's to pave the way for independent development in the future and reduce dependence on the cooperative brand to a certain extent. Secondly, it's to complement the Wenjie brand. The Wenjie series targets the market above 250,000 yuan, while Landian fills the mainstream market segment from 100,000 to 250,000 yuan with higher cost - effectiveness.

If you haven't paid attention to the models of this brand before, you can take a look at the newly launched third - generation Landian E5 PLUS as a reference.

This new car is available in two versions: the 230km long - range Ultra version and the standard - range four - wheel - drive performance Ultra version.

The official launch price of both versions is 139,800 yuan, and the limited - time replacement price is 119,800 yuan.

This car is positioned as a mid - size SUV, with dimensions of 4760/1865/1710mm in length, width, and height respectively, and a wheelbase of 2785mm. It has a five - door, five - seat design, and the two - wheel - drive version offers a seven - seat option.

In terms of exterior design, it features a trendy closed - front grille, a through-type LED daytime running light group, and sharp front headlights on both sides. There is a trapezoidal heat - dissipation opening and air guide channels at the bottom.

The rear of the car is round and full, also with a through-type taillight group, paired with a spoiler and a through-type silver decorative strip. The overall style combines fashion and sportiness, meeting the aesthetic standards of the mainstream market.

In terms of the interior, it has a full - LCD instrument panel and a 15.6 - inch floating central control screen.

There are also a three - spoke multifunctional steering wheel, an electric sunroof, soufflé electric seats, an electronic gear lever, a 13 - speaker Dolby Atmos sound system, and so on.

It's worth mentioning that this car pioneered five original scenarios: "luxury master bedroom", "sunny terrace", "multifunctional living room", "four - season tea room", and "mountain kitchen".

Among them, the integrated kitchen table in the trunk is embedded with two 1500W induction cookers, which can be used for hot pot, frying, etc.

A 90 - second one - key inflatable mattress paired with a privacy curtain can instantly transform the rear seats into a "mobile first - class cabin".

The hidden instant - heating water dispenser on the center console supports 3 - second rapid heating and 5 - level water temperature adjustment, and is also paired with a magnetic anti - slip tea set...

However, these features are available as optional extras.

In terms of the intelligent driving assistance system, it has been upgraded to the Horizon J3 auxiliary driving domain control solution.

It is equipped with 22 high - precision sensing hardware, supporting high - speed navigation, lever - controlled lane - changing, and APA automatic parking functions.

In terms of core power, the third - generation Landian E5 PLUS is equipped with a Seres super electric hybrid system composed of a 1.5L engine.

There are front - wheel - drive and four - wheel - drive versions. The four - wheel - drive version has a maximum power of 270kW, a peak torque of 470Nm, and can accelerate from 0 to 100km/h in about 6 seconds, claiming to have performance comparable to that of a 3.0T fuel - powered vehicle.

It is equipped with a large - capacity 35.95kWh battery, and the CLTC pure - electric driving range has been increased to 230km.

In addition, the actual test by the China Automotive Technology and Research Center shows that its pure - electric driving range at room temperature reaches 266km, with a achievement rate of 115%. The average achievement rate of users' actual tests is 128.26%, and the highest has exceeded 200%.

With the dual - charging port design, it supports a "one - charge - per - week" commuting mode, and the long - distance travel cost is reduced by more than 50% compared with similar fuel - powered vehicles.

Overall, this car is indeed highly cost - effective. For those with a limited budget, it can be regarded as an "affordable alternative" to the Wenjie M9.

Its core highlights include: currently, "the only model with a 230km long pure - electric range within 120,000 yuan", "the only electric - hybrid full - time four - wheel - drive model within 150,000 yuan",

the industry - first "three - bedrooms - and - one - living - room on wheels" scenario ecosystem, an intelligent cockpit deeply integrated with the Doubao large - model, and "entry - level is top - level" features...

What do you think of this car's market prospects? Would you consider buying it?

This article is from the WeChat official account "Keji Hu" (ID: kejihutv), written by Hu Mei, and published by 36Kr with authorization.