Huawei Qiankun, together with the Yijing brand, explores new solutions for family travel.

"Huawei doesn't build cars but helps automakers build better ones." The value of this statement is constantly increasing.

Huawei Qiankun and Dongfeng have created a new collaborative achievement, and the Yijing brand has officially debuted. At the Huawei Qiankun Ecosystem Conference held on November 20th, Dongfeng Motor and Huawei Qiankun launched a jointly developed new - energy vehicle brand - "Yijing".

One side is the "national team" of state - owned automobile enterprises, and the other is the "leader" in intelligent driving.

With one team and an investment of billions, it has now made its initial appearance.

There are many curiosities about Yijing in the outside world. Why did Dongfeng and Huawei Qiankun deepen their cooperation again to create a new brand? Who are the target users of the new brand? What kind of products will it offer? What kind of vision does it have? With the release of the Yijing brand, the answers to these questions are being revealed one by one.

Since the early stage of the intelligent transformation of the automotive industry, Dongfeng and Huawei Qiankun have started to make contact. Based on the pilot cooperation in intelligent connected vehicles, they have laid a certain foundation for cooperation.

In 2018, the two parties signed a strategic agreement, and the cooperation entered the stage of large - scale implementation. Huawei Qiankun's intelligent driving system and Hongmeng cockpit were first installed in multiple models under Dongfeng, covering the high - end MPV and luxury off - road SUV markets. From the initial cooperation in intelligent connected vehicles to the subsequent in - depth participation in full - stack technology, the cooperation between Dongfeng and Huawei Qiankun has been deepening. Now, the launch of the "Yijing" brand further means that the two parties are moving towards the co - construction of the entire chain including product definition, project R & D, supply chain, and production and manufacturing. In other words, the two parties are no longer just partners but a deeply - integrated technology and product community.

In the era of intelligent travel, users' needs are no longer just a car that can be driven, but a smart partner that can integrate into life and understand users' minds.

Intelligent Navigation Enjoyment: Make Every Journey More User - Centric

Huawei Qiankun's intelligent driving, Hongmeng cockpit, Qiankun vehicle control, Qiankun vehicle cloud and other intelligent capabilities have firmly occupied the first echelon. Coupled with Dongfeng's high - standard mechanical quality, the driving experience of Yijing models can be easily imagined.

The latest version of Huawei Qiankun's intelligent driving system is equipped with the new WEWA architecture, making the assisted driving experience smoother and more "human - like". In terms of functions, the parking - to - parking function has been upgraded to Parking - to - Parking 2.0, with new features such as integrated cruising and parking, and ETC for high - speed passage. It also has richer SR interface interactions and assisted parking functions. In terms of safety, new features such as driver disability assistance, lateral and negative obstacle detection, and tire - burst stability control have been added for multiple protections.

According to the latest data (as of October 2025), the cumulative driving mileage of Huawei Qiankun's intelligent driving system has reached 5.811 billion kilometers, which is equivalent to going around the earth 145,000 times. It can be said that Huawei Qiankun is helping the automotive industry move towards intelligence.

Huawei Qiankun can not only provide intelligent driving solutions but also has a mature IPD (Integrated Product Development) and IPMS (Integrated Product Marketing) system, full - process quality control standards, and global supply chain management experience, which can deeply empower automakers.

On the other hand, as a "national team" state - owned enterprise, Dongfeng has 56 years of car - manufacturing experience, serving over 60 million users. It has the capabilities of vehicle manufacturing, chassis tuning, and full - industry chain integration.

In fact, both Dongfeng and Huawei Qiankun have their own unique advantages in their respective fields. Dongfeng has always adhered to the original intention of building good cars, while Huawei Qiankun has entered the automotive industry with its intelligent advantages and fully supported the evolution and development of Chinese automobiles.

Netizens jokingly call this cooperation a powerful alliance of "Donghua Dijun". The second alliance of these two powerful players has explored a new cooperation path between automakers and Huawei Qiankun. It is reported that the first model of Yijing will be equipped with the latest intelligent automotive solutions from Huawei Qiankun.

According to official disclosure, the first model of Yijing is planned to be officially unveiled at the Beijing Auto Show in April 2026, and at least one new model will be launched every year thereafter.

Yijing targets the high - quality family intelligent travel market and aims to build a car that truly exceeds expectations and satisfies the whole family for users who value the quality of life.

In the current automotive market, the family travel market is already a red - ocean market. There are endless models with six - seat large three - row configurations, all targeting the family car market. In this highly competitive field, what unmet needs can Yijing identify?

The senior management of Huawei Qiankun pointed out that there are three major concerns for family users when buying cars in the future. First, the highest level of a car is safety. In the future, car safety should include more comprehensive active - passive integrated full - dimensional safety. Second, the ultimate intelligent experience will become the core differentiator. Third, it should care about all family members' scenarios. Drivers should drive with ease, and passengers should ride comfortably.

The most common family groups currently need a high - quality and excellent car. Their needs for cars have gone beyond basic travel and have shifted to the pursuit of higher - value needs such as safety, intelligence, and quality.

Safety First: Build a Leading Hard - Core Safety Fortress in the Industry

Dongfeng's decades of car - manufacturing experience have laid a solid foundation for product quality. The battery is developed based on the goal of zero ignition. The battery safety solution for the first model has been demonstrated more than 80 times. The chassis uses Dongfeng's championship - level tuning, with advanced technology, safe structure, and is suitable for all family travel scenarios such as commuting, pick - up, and long - distance travel.

In terms of active and passive safety, Huawei Qiankun's intelligent driving system has been upgraded to the full - dimensional anti - collision system CAS, which can meet the five - dimensional safety goals of full speed, all directions, all targets, all weather, and all scenarios. Whether in rainy, foggy, or dusty weather, or in accidental scenarios such as driver disability or tire burst, it can provide a high level of safety guarantee.

As of now, the cumulative assisted driving mileage of Huawei Qiankun's intelligent driving system has reached 5.811 billion kilometers, avoiding 3.18 million potential collisions. Some users' new cars have not had any insurance claims after one year of use, and the average insurance premium reduction in the second year has reached 35%.

Besides intelligence and safety, the third core competitive point of the Yijing brand lies in its emphasis on user experience.

Open Co - creation: Yijing is not only a powerful alliance between Huawei Qiankun and Dongfeng but also a brand co - created with users.

The name "Yijing" actually originated from the active co - creation of thousands of users. The brand - naming campaign started in October this year. After layers of creativity, submissions, and voting, "Yijing" was finally born.

In order to build a car that truly exceeds expectations and satisfies the whole family, the vehicle team of Huawei Qiankun and the Dongfeng team have been working together in Wuhan since June 2024. Professionals from both sides sit together every day, and when problems arise, they have in - depth face - to - face communication immediately.

After a rapid running - in period, the two sides have essentially merged into one team. They even gave an image name "Red Pillars" to their office location at that time because of the two towering red pillars at the door. "Red Pillars" also represents the manufacturing heritage and technological core. The alliance of these two giants creates a clear sky for consumers in the future travel that combines safety, reliability, intelligence, and convenience.

Of course, in order to pursue more extreme competitiveness, the engineers from both sides often have disagreements, but all of these are for the purpose of bringing better product experiences to users. "Sometimes, for the details of a product, the two sides argue heatedly, but every argument is to build a better product for users," said the senior management of Huawei Qiankun.

The cooperation between Dongfeng and Huawei Qiankun is not only a technological challenge. There are differences in their corporate cultures and work models, but their goals are the same. The two teams have quickly established mechanisms such as the MT and JMT joint meetings, focusing all disputes on the product itself and quickly reaching a consensus for rapid synchronization. When neither side can convince the other, they invite users to be the judges, and the users have the final say.

It is reported that the styling designers from both sides once insisted on their own ideas for a more beautiful car styling. However, "aesthetics" is difficult to quantify like technical parameters, so they chose to seek answers from users. The styling of Yijing models has undergone multiple market surveys in different cities to test the design results through users, just to bring a beautiful and elegant car to users when it is launched next year.

It is easy to see that the original intention of "Yijing" is to build cars for users and build cars that users love.

The Birth of Yijing: Right on Time

In the past two years, the main narrative in the Chinese automotive industry has quietly changed. The competition in intelligence, price, and parameters continues, but leading automakers have begun to explore a deeper - level competition logic.

This is an era when the capabilities of the entire chain are being re - evaluated. Against the background of intensified competition, the development cycle of automotive products has been compressed to 18 months or even shorter, which places extremely high requirements on the systematic efficiency of automakers. The success of a model no longer depends on the leading position of a single - point ability but on whether an enterprise can integrate all links including R & D, organization, supply chain, manufacturing, software, and channels.

It is becoming increasingly difficult for Chinese automakers to win by "purchasing a good solution".

This is the significance of the emergence of Yijing. In the next stage of industry competition, it is no longer a competition of a single technology but a competition of systematic capabilities. Huawei Qiankun has deeply integrated its most advanced IAS - IPD and IPMS, globally strict quality standards, and mature supply chain management experience into Yijing. In essence, it is a powerful alliance in the Chinese automotive industry in line with the trend.

In the field of assisted driving, Huawei Qiankun has formed a barrier through large - scale accumulation of hundreds of millions of kilometers. On the manufacturing side, the large - scale industrial system built by Dongfeng over decades is a capability that no new - energy vehicle startup can replicate in the short term. One is a super - strong "digital capability system" in the intelligent era, and the other is a solid "physical capability system" in the industrial manufacturing landscape. In the stage of systematic competition, their coupling brings not only an additive effect but also the ability to "build cars that others can't".

From the very beginning, "Yijing" targeted the red - ocean market of family users. However, its entry point is not the superposition of functional participation but seizing the core needs of family users - full - dimensional safety, high - level intelligence, and all - scenario experience. This means that it doesn't just float intelligent functions on the surface. Instead, with the organizational system as the foundation and intelligent technology as the support, it truly builds a car for "family users".

At the node when the Chinese automotive industry is moving towards systematic competition, Dongfeng and Huawei Qiankun's choice to jointly launch "Yijing" is actually a cooperation that meets the needs of the era. In today's context of intensified competition, higher thresholds, and accelerated intelligence, the emergence of "Yijing" has provided the answer for the next stage of the industry.