In the fierce competition of the beauty industry, what are they vying for? Inner skin nourishment! | World Research Consumer Index Brand List Vol.87

In the beauty industry, there is a trend where international giants are increasing their investment in scientific anti-aging, while local brands are deeply exploring traditional Chinese skin - care methods. The industry competition has evolved from a battle for traffic to a comprehensive contest of scientific strength, cultural influence, and the ability to connect with users.

An industry reshuffle centered around "high - endization" and "localization" is accelerating. Beauty is no longer just a competition of colors; it has become a convergence point for scientific narratives and cultural confidence. In this issue of the Shiyan Consumption Index, let's take a look at the "beauty - driven consumption" inspired by beauty.

Image source: Shiyan Big Consumption Index

During this monitoring period, domestic beauty and skincare brands UNISKIN, Estée Lauder, and Givenchy ranked among the top three in the comprehensive popularity list with comprehensive popularity scores of 1.80, 1.74, and 1.67 respectively.

Effect - based makeup drives consumers' consumption of domestic products, and the combination of makeup and skincare becomes the key for brands to break through in the high - end market

In terms of brand dynamics, domestic brands have risen rapidly with precise product positioning and efficient digital marketing. Among them, UNISKIN, which topped the list, attracted high attention from fans on social media platforms by officially announcing the boy band TOP as the spokesperson for its Black Gravity series. At the same time, it solidified its core concept of "specializing in researching skin aging of Chinese people" and launched a new eye - care product, "Smile Eye Oil", in July, focusing on "oil - based" care for the eyes and continuously promoting the in - depth integration of technological innovation and anti - aging skincare.

Meanwhile, the combination of makeup and skincare has become a key driving force in the makeup industry. Consumers' demands are no longer limited to the immediate beautifying effect of makeup but are now focused on long - term skin - care balance. Both Florasis and Yue Sai emphasize the skin - care functions of their makeup products. Florasis made significant moves in both its spokesperson strategy and product innovation. It officially announced Wang Junkai as its first male makeup spokesperson and focused on cooperation in product lines such as the high - end Song Brocade series. This may be a key measure for Florasis to regain its popularity through celebrity influence and cultural resonance in the context of the fading traffic dividend.

It will also continue to promote the transformation of its "skincare strategy", laying the foundation for its first skincare series, "Qi Twin", to be launched in September. This series is based on two original technologies, "Lotus Collagen Peptide" and "Supramolecular Qi Dan", and features the concept of "traditional Chinese anti - color aging". Yue Sai, on the other hand, strongly promoted its new product, "White Jade Sunscreen", in cooperation with its global spokesperson Xiao Zhan, emphasizing the product's breathable feeling and gentle formula, which consolidated Yue Sai's position in the high - end domestic beauty market.

From immersive experiences to empowering high - end technological innovation, luxury beauty brands are accelerating their emotional connection with the local market

In the international beauty market, Estée Lauder has focused on two major strategic lines in the Chinese market: "scientific anti - aging" and "local co - creation". Through the release of high - end new products, it actively responded to the challenge of global performance pressure. This month, it held a two - day and one - night immersive experience event, "Explore the Secret Island of Reversing Aging", and officially launched a new core product of its Platinum series, "Black Diamond Reversing Aging Water", which is equipped with the exclusive patented ingredient "Chromatin", consolidating its leading position in high - end anti - aging. At the same time, it launched the "BeautyX" innovation competition to empower local beauty technology.

Givenchy Beauty also officially announced Zhao Liying as its global makeup spokesperson this month. She is the first Chinese and the first non - mixed - race Asian global makeup spokesperson in Givenchy's history. Taking this opportunity, the brand launched its new product, the "G Slim Tube" lipstick, emphasizing that the product is not only makeup but also a "miniature work of art" that carries the narrative function of female self - expression.

Facing the slowdown in the growth of the global luxury beauty market, the brand chose China as the global launch market for the "G Slim Tube", aiming to deeply explore the local market. At the same time, it re - established an emotional connection with consumers through the national influence of its spokesperson. However, international brands are a bit slow in adapting to local trends in China, such as the lack of integration of "traditional Chinese medicine ingredients" or "cultural elements".

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Popular Brand Consumption Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Popular Consumption Event List", as well as extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for business operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under SMZDM.com. We have taken reasonable measures to ensure the reliability and accuracy of the data provided, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been officially audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is especially noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to SMZDM.com Group and Shiyan Index, and it may not be reproduced or distributed without permission. SMZDM.com Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.