Pengnao Technology enters the game, and Coocaa's AI ecosystem has new opportunities.
The brain-computer interface (BCI) in the hard technology track may be approaching a critical inflection point for industrial explosion.
Since 2025, investment and financing activities in the global BCI field have become more active and robust. In China alone, the BCI industry has attracted nearly one billion yuan in investment. Like a powerful magnetic field, the upsurge of investment and financing, combined with policy incentives, has continuously improved the key technologies of BCI, expanded its application scenarios, steadily increased market acceptance, and endowed it with abundant long-term growth potential.
As a transformative way of human-computer interaction, compared with short-term trends, BCI can be regarded as a "long slope with thick snow" track favored by Warren Buffett. With a longer corporate life cycle and a business model that is easy to form barriers, entrepreneurs have enough time and space to adjust and grow. Through factors such as technological patents and brand effects, they can establish a competitive advantage in the thick "snow".
Ma Shuai, General Manager of Pengnao Technology
From Beijing and Shanghai to Shenzhen, the entrepreneurship map and development axis of China's BCI industry have been continuously deepened. Recently, Shenzhen Pengnao Technology, a subsidiary of Coocaa Technology, announced the completion of tens of millions of yuan in angel round financing, which undoubtedly added another boost to this track and market confidence. At the same time, it also improved Coocaa's layout in the AI ecosystem. Pengnao Technology, which is based on R & D and whose products have been recognized by the market, is about to embark on a new journey. Through the technological development path and commercial exploration of Pengnao Technology, perhaps we can glimpse an innovative rule and growth process that breaks the convention and is different from others.
The Ace Behind the "Spreading the Net and Blossoming" Battlefield
For the BCI industry, medical and health care is currently the largest application field. Going with the trend, Pengnao Technology takes "empowering brain health with technology" as its core mission. However, in terms of path selection, different from companies like Zhiran Medical and Jieti Medical, which focus on the clinical R & D of invasive BCI, Pengnao Technology adopts the non-invasive BCI technology path. It directly addresses core social issues such as cognitive impairment in the context of an aging population, children's health management, and mass sleep disorders. By reshaping the health scenario experience with EEG data collected by AI hardware, it promotes the large-scale implementation of technology from professional medical care to daily health scenarios. Although the paths are different, the essence of the difficulty remains unchanged. Especially in BCI entrepreneurship, it is more challenging for enterprises to deeply cultivate and firmly hold their value positions with strategic determination.
Currently, Pengnao Technology has developed multiple landed products that have penetrated into three major scenarios: health, education, and consumption, which deeply meet the practical needs of different groups. The cognitive rehabilitation training system for the elderly provides solutions for cognitive health management in an aging society. The learning ability improvement system for children helps them efficiently develop their mental potential. The brain-controlled everything system developed for science popularization and education scenarios promotes the popularization of brain science knowledge in an intuitive way. At the same time, Pengnao Technology has also launched an EEG sleep aid device, an electronic consumer product. By collecting prefrontal EEG signals through a headband, it provides a scientific and convenient sleep aid option for the 300 million people troubled by sleep disorders, and comprehensively constructs a brain health product matrix that "covers the whole population and runs through multiple scenarios".
Making efforts on multiple fronts simultaneously, Pengnao Technology is steadily advancing. How exactly does it manage this complex and systematic business logic?
Founded in 2024, Pengnao Technology is an important strategic carrier for Skyworth Group to layout in the BCI field. Relying on Skyworth's 400 million user ecosystem and Coocaa's AI large model, it has had a large-scale market and application scenarios since its birth. As the "intelligent engine" of BCI, computing power directly affects signal processing speed, model training efficiency, and real-time interaction experience.
It is not difficult to see that the ace that has enabled Pengnao Technology to achieve technological breakthroughs from scratch, continuously iterate and leap from 1 to 10, and stand out from the fierce industry competition in just one year is the Coocaa AI ecosystem. In particular, the algorithm integrating the AI large model may become the key variable defining the future of BCI.
The Closed-loop Model of "Hardware + Algorithm + Service"
The algorithm builds a competitive advantage for Pengnao Technology. For the implementation of non-invasive BCI products, only when the three levels of hardware, algorithm, and service are seamlessly connected to form a synergistic effect can it be the real technological moat of Pengnao Technology.
This is also what Ma Shuai, the general manager of Pengnao Technology, has learned from Coocaa's star product, the AI learning machine. When talking about the closed-loop model of "Hardware + Algorithm + Service" of Pengnao Technology, he showed us the ingenuity of this circular system - the three links of hardware, algorithm, and service interact efficiently. The EEG data accurately collected by non-invasive BCI hardware drives algorithm optimization. The upgrade of the algorithm integrating the AI large model can improve the service experience, and the service feedback further guides the hardware iteration. The data feeds back and reinforces each other.
Ma Shuai mentioned that Coocaa's AI intelligent agent algorithm and hardware interaction ability are leading in the industry. Pengnao Technology has been deeply involved in EEG perception, concentration training, and sleep health. The combination of the two aims to connect the whole link from the brain to the intelligent agent, becoming a typical example of "AI manufacturing + computing power integration".
Without the support of AI, taking the children's learning ability improvement system as an example, how much worse would the product interaction experience be? Ma Shuai introduced a series of technical details: the high-precision noise reduction algorithm focuses on solving the problem of signal distortion caused by environmental interference. The innovative neuromodulation technology realizes personalized intervention feedback. There is also generative artificial intelligence technology, which is used to customize training programs and interaction scenarios... These are just part of the technical components that deeply integrate the multi-dimensional capabilities of AI and support the closed-loop model of "Hardware + Algorithm + Service".
BCI is a key technology for connecting the information interaction between the human brain and external devices. It has broad application prospects in fields such as medical and health care, smart wearables, and human-computer interaction, and is bound to bring revolutionary changes to human life. The Coocaa AI ecosystem nourishes and drives the germination and growth of a series of technological innovations in BCI. In turn, the increasing variety of BCI hardware categories will also feed back and strengthen the AI ecosystem, promoting it to a new round of prosperity.
Regarding the highly concerned issue of industry ethics, Ma Shuai shared his thoughts and insights. BCI directly connects to the human brain, and the collected EEG data is extremely sensitive information. At present, the privacy protection, ownership, and usage boundaries of brain data are still vague in the law. When developing products, enterprises must incorporate the ethical consideration of "technology for the good" into the technical design. This is not only a moral requirement but also the cornerstone for winning public trust and achieving long-term business success. Ma Shuai said that the boundary of BCI lies in "technology being used by humans, rather than humans being defined by technology", and enterprises need to seek a balance between innovation and responsibility.
Currently, BCI has become a key national strategic industry, and industrial policies are frequently introduced. Many startups are going all out to seize the window period. Relying on Skyworth Group's profound accumulation in the large-screen ecosystem and national channel network, as well as the technical support of Coocaa's AI large model, Pengnao Technology's industrial foundation is constantly being consolidated. As a rising star in the BCI industry, Pengnao Technology has received tens of millions of yuan in exclusive investment from Tongchuang Weiye. By leveraging the advantages of capital operation and industry resource integration, it has formed a development pattern driven by both "industry and capital". In June 2025, the technical direction and business model of Pengnao Technology were highly recognized by the government and incorporated into the industrial support system for brain science and brain-like intelligence enterprises. With the dual benefits of technology and policy, combined with capital support, it is believed that Chinese enterprises have the opportunity to occupy an important position in the increasingly fierce global BCI competition.
The following is the interview record with Ma Shuai, General Manager of Pengnao Technology -
Q: 2025 is regarded as the first year of China's BCI industry. As a cutting-edge technology, BCI has attracted strong attention. Could you share the entrepreneurial opportunity and company positioning of Pengnao Technology when entering the BCI track? What breakthroughs have been achieved so far?
Ma Shuai: Pengnao Technology was established in 2024 and is affiliated with Coocaa Technology of Skyworth Group. It is a new force in the BCI field. 2025 is called the first year of China's BCI industry. Seven departments, including the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Education, have issued an industrial innovation and development plan, and policy dividends are continuously being released. At the same time, we have also noticed that social needs are in a state of concentrated explosion, including cognitive impairment caused by the aging population, insufficient concentration in children, and the more common sleep disorders of 300 million people. The most crucial point is that BCI technology has broken through the critical point. Especially for non-invasive BCI, the signal accuracy and scenario adaptability have been significantly improved. Driven by all these favorable factors, Pengnao Technology came into being.
Pengnao Technology positions itself as a "pioneer in brain health technology". Taking non-invasive BCI as the core technical path, it focuses on three major scenarios: "health + education + consumption". Through the closed-loop model of "Hardware + Algorithm + Service", it promotes the large-scale implementation of technology from professional medical care to daily health scenarios. Currently, Pengnao Technology is continuously strengthening the construction of its technical barriers. The EEG sensor independently developed by us has achieved a triangular balance among signal quality, cost, and wearing comfort - using medical-grade safe materials to ensure usage safety, taking into account high-precision signal collection and lightweight design, and meeting the long-term wearing needs of multiple scenarios such as home, medical, and education. At present, the product matrix covers the whole population, including sleep aid devices, cognitive rehabilitation training systems, children's concentration training systems (the Zhinao Super Learning Machine combined with Coocaa's AI learning machine), and the brain-controlled everything series, such as educational scenario products like brain-controlled racing cars, which have already achieved mass production. Relying on Skyworth's 400 million user ecosystem and national channel network, Pengnao Technology will accelerate market penetration.
Q: What role does computing power play in the BCI field? As an important part of the Coocaa AI ecosystem, how does Pengnao Technology perform in terms of user experience and industrial value by integrating BCI with Coocaa's AI large model?
Ma Shuai: Computing power is the "intelligent engine" of BCI, directly affecting signal processing speed, model training efficiency, and real-time interaction experience. In non-invasive scenarios, computing power needs to support millisecond-level EEG signal decoding, such as the data processing of EEG sensors with 256/512/1024 times per second, as well as multi-modal data fusion, including EEG + behavioral data, and personalized algorithm adaptation, which is mainly applied in adaptive interaction systems for children and the elderly.
The integration of Pengnao Technology and Coocaa's AI large model has significantly improved user experience and industrial value. In terms of user experience, the "adaptive interaction system" based on the AI large model can automatically adjust the interface logic according to users' operating habits. For example, the children's interface is simpler, and the font size in the elderly version is enlarged. It also provides real-time guidance for concentration training through visual or auditory feedback, forming a closed loop of "monitoring - feedback - intervention". In terms of industrial value, on the one hand, it is reflected in data-driven health management. Through cloud collaborative technology, user data can be synchronized to the mobile APP to generate personalized health reports, such as concentration trends and sleep quality analysis, and support remote medical intervention. On the other hand, it is reflected in scenario expansion and ecological integration. Coocaa's AI large model enables the linkage between BCI devices and Skyworth's large screens, smart home terminals, etc. Users can control the content played on the TV through EEG signals or automatically adjust environmental parameters based on sleep data.
Q: Different from BCI companies still in the laboratory stage, Pengnao Technology has launched multiple products based on market demand, including cognitive rehabilitation training systems, children's concentration training systems, and EEG sleep aid devices. Could you share Pengnao Technology's unique experience in commercialization? Where is the breakthrough point for the commercialization of the BCI industry?
Ma Shuai: Pengnao Technology's commercialization direction is to promote the large-scale implementation of technology from professional medical care to daily health scenarios. For example, the sleep aid product features "EEG monitoring + AI regulation + multi-modal intervention", providing a scientific and convenient sleep aid option for the 300 million people troubled by sleep disorders, and is currently accelerating its penetration into the global market. There is also the smart headband product, which offers a learning ability improvement system for children to help them efficiently develop their mental potential. For the elderly, the cognitive rehabilitation training system we created provides solutions for cognitive health management in an aging society. The brain-controlled everything system developed for science popularization and education scenarios can promote the popularization of brain science knowledge in an intuitive way and is radiating to science and technology museums across the country through the Shenzhen Bao'an Science and Technology Museum. In addition, Pengnao inside products are interconnected with the ecological traffic of product brand merchants to achieve scenario customization and create an integrated solution of "hardware module + algorithm interface". Currently, Pengnao Technology is also promoting cooperation with universities on research projects regarding the implementation and application of BCI technology. It can be said that we have made many attempts to continuously expand the application scenarios and boundaries of BCI products.
Q: In recent years, important research achievements in the BCI field have been concentrated in China and the United States, and the two countries are among the global first - tier. Currently, BCI has become a key national strategic industry. When entering the global BCI stage, what are the competitive advantages of Chinese enterprises?
Ma Shuai: We believe that the competitive advantages of Chinese enterprises are reflected in four aspects. First, the dual - wheel drive of policy and capital. China has listed BCI as a "future industry", and seven departments have issued special policies to support R & D and application. At the same time, the capital market is active, which will promote the rapid transformation of technology. Second, China has a huge market and data advantage. With a population of 1.4 billion and a large number of patients with neurological diseases, such as over 10 million Alzheimer's disease patients, it provides a large amount of data for algorithm training. At the same time,