Wang Teng hat seine Position als Leiter der Zweigniederlassung von Xiaomi Home in Zhengzhou aufgegeben und kündigte in letzter Zeit an, über ein Unternehmertum nachzudenken.

On October 20th, Tianyancha APP showed that industrial and commercial changes had taken place in the ninth Zhengzhou branch of Xiaomi Home Commercial Co., Ltd. Wang Teng stepped down as the person - in - charge of the company, and Cheng Guang took over. The company was established in November 2022. Public information shows that Cheng Guang is the general manager of the Henan branch of Xiaomi Group.

Currently, Wang Teng is still associated with one Xiaomi - affiliated company. He remains the person - in - charge of the Zhengzhou branch of Xiaomi Technology Co., Ltd., which was established in March 2012.

On the evening of September 8th, Xiaomi announced the handling results of the violations and disciplinary actions of Wang Teng, an employee in the China region. It was found that Wang Teng had leaked the company's confidential information and had serious violations and disciplinary actions such as conflicts of interest. According to relevant institutional regulations, the company decided to dismiss Wang Teng. Wang Teng had worked in the Xiaomi system for nearly a decade and was once regarded as a "key training object" of Lei Jun.

That evening, Wang Teng posted on Weibo in response to being dismissed by Xiaomi: "I'm very ashamed to say sorry to everyone. I made some mistakes in the past and will accept the due consequences."

Although he had stepped down, Wang Teng still promoted Xiaomi phones on his Weibo on October 17th. He reposted an official tweet from Redmi and said: "The K90 Pro Max, the strongest K - series ever. The R & D team has put a lot of effort into it. It's worth everyone's expectation. I wish its release next week goes smoothly and has great sales! " In addition, Wang Teng said that he was "considering some entrepreneurial projects and trying some new challenges" recently.

After Wang Teng was dismissed, Xiaomi did not announce the new general manager of the China - region marketing department to the public. It was not until October 17th that Xu Fei, the vice - president and CMO of Xiaomi Group, posted a live video of the October all - staff meeting of Xiaomi's marketing system. At the meeting, she referred to Wei Siqi as the new general manager of the China - region marketing department.

On October 20th, the certification information of Wei Siqi, whose Weibo account is named "Cici_Laowei", was updated to "General Manager of the China - region Marketing Department of Xiaomi". Previously, her Weibo account was certified as "General Manager of the Xiaomi Phone Marketing Department and Deputy General Manager of the Xiaomi Car Marketing Department".

Public information shows that before being dismissed, Wang Teng served as the general manager of the China - region marketing department of Xiaomi and concurrently as the general manager of the REDMI brand. During his tenure, the REDMI brand achieved significant performance growth, especially in terms of product sales and market influence. For example, after the release of the REDMI K80 series in 2024, the sales of this series of phones exceeded one million units in the first 10 days of its launch, becoming a market hit. During the 618 e - commerce promotion in 2025, several REDMI phone models ranked first in their respective price segments, including the REDMI K80, Turbo 4 Pro, and Note 14 Pro, demonstrating strong market competitiveness.

The financial report shows that Xiaomi Group (01810.HK) had a total revenue of 116 billion yuan in the second quarter of this year, a year - on - year increase of 30.5%, and it exceeded 100 billion yuan for three consecutive quarters; the adjusted net profit was 10.8 billion yuan, a year - on - year increase of 75.4%, and it exceeded 10 billion yuan for two consecutive quarters.

Among them, Xiaomi phones performed quite well. According to the second - quarter 2025 financial report, the revenue of Xiaomi's smartphone business was 45.5 billion yuan, with a gross profit margin of 11.5%; the shipment volume was 42.4 million units, a year - on - year increase of 0.6%. After regaining the first place in shipment volume in the domestic market in the first quarter, the activation volume of new Xiaomi phones reached 11.5 million units in the second quarter, with a market share of 16.8%, ranking first in the domestic market.

This article is from "Jiemian News", author: Peng Peng. Republished by 36Kr with permission.