Song Ziwei, die "schönste Produktmanagerin", hat das erste Produkt ihrer Startup-AI-Hardware-Plattform enthüllt.

Details of the AI entrepreneurship of Song Ziwei, the former "most beautiful product manager" of vivo, have been further exposed.

QbitAI has learned that Song Ziwei, who has entered the AI intelligent hardware entrepreneurship track, is targeting the "AI makeup mirror".

"The Most Beautiful Product Manager" Enters the AI Entrepreneurship Arena

Business registration information shows that in September, Song Ziwei's startup project "Weiguang Lighting" completed its angel round of financing. The shareholders include Zhongke Chuangxing and Jiuhua Venture Capital.

According to the official statement, this financing will be mainly used for the company's AI hardware R & D, application software development, and team building to accelerate technological innovation and market expansion.

Public information shows that Weiguang Lighting was established in November 2024. From the very beginning, it has set its sights on AI hardware - and specifically, "fashionable" and "youth - oriented" hardware.

We are an intelligent hardware innovation enterprise centered around AI Agents. By self - developing AI Agent hardware and vertical models, we deeply integrate high - frequency scenarios in life to create "Agent companions" around fashion and aesthetics for young users.

What kind of hardware can be considered fashionable and youth - oriented? Song Ziwei herself has kept the product details under wraps.

But QbitAI has heard that the first product direction that Weiguang Lighting is working on is - "AI makeup mirror".

The public recruitment information also echoes this to some extent.

Among the recruitment positions, the "Imaging Product Manager" ranks first, with the most generous salary. The highest salary can reach 50,000 yuan per month. The job responsibilities include defining the effect adjustment in the portrait direction, planning photo and video functions, and designing the client UI and interaction experience.

In addition, the company is also recruiting for APP client development positions, responsible for developing image - processing APPs.

Of course, just looking at the above positions, it could also be a portrait photography APP or a mobile phone.

However, the tracks of the above two products are no longer suitable for individual entrepreneurship.

The segmented vertical scenarios that leverage AI and product - definition capabilities are presenting new entrepreneurial opportunities.

For example, makeup mirrors.

AI Makeup Mirrors

Smart makeup mirrors are not a brand - new category. As early as 2017, the domestic market witnessed the first wave of the "mirror craze".

At that time, Miguang, with its anti - sunlight technology, enabled the mirror to truly restore skin tone and lighting environment, helping users create more natural makeup looks. It captured 57% of the domestic market share at once.

However, as more and more manufacturers entered the market, many beauty bloggers questioned that smart makeup mirrors "don't seem that smart", yet they are quite expensive, with some costing over 500 yuan.

How could there be a more useless product than a makeup mirror? At least beauty devices have some effects, but a beauty mirror is just a regular mirror!

Now that Song Ziwei is going to make an AI makeup mirror, how can she differentiate it from the previous - generation products?

Although Weiguang Lighting has not announced any product prototypes yet, judging from the team composition, they will most likely apply the technology of AI multi - modal large models to this mirror.

In fact, the domestic brand Jiayao has explored the smart direction. Its smart mirror is equipped with AI voice dialogue, skin detection, and virtual transformation of jewelry and hairstyles.

With its intelligent brand positioning, Jiayao's smart mirror has gone global and even triggered a TikTok unboxing craze.

Now, this product can sell for over 1000 yuan overseas.

With the rapid progress of AI multi - modal capabilities in the past two years, the gameplay of AI - enabled makeup mirrors may be further upgraded.

For example, the AI makeup - try - on function allows users to try different makeup styles while in a bare - faced state, and can even automatically generate makeup suggestions based on the occasion, skin tone, and lighting.

In this way, the real competitiveness of future AI makeup mirrors will not only lie in the "mirror" itself, but also in the algorithms and cloud software behind the mirror.

More importantly, this "software - hardware integration" form also means there is an opportunity to break away from the traditional one - time hardware sales model and explore the HaaS (Hardware as a Service) model of hardware and services.

Imagine that every time you look into the mirror, the AI can automatically conduct skin - quality detection and instantly generate skincare suggestions.

For example, it could give a friendly reminder like, "Your T - zone has slightly higher oil secretion. It is recommended to use an oil - controlling makeup primer."

In addition, the business model can be diverse. It can provide monthly skin - change reports through a subscription system or implant personalized advertisements when recommending skincare products.

The product, track, and business logic are relatively clear, and it also seems to be in line with Song Ziwei's previous image and resume.

After all, before this, she has been praised as the "most beautiful product manager" in the industry.

Who is Song Ziwei?

Who exactly is Song Ziwei, the "most beautiful product manager"?

Born in 1994, she graduated from the School of Science, Shanghai University, majoring in Physics. In 2016, she joined Huawei to start her career, initially engaged in secretarial and project - management - related work.

Three years later, Song Ziwei joined vivo as a product manager for the iQOO brand, officially entering the consumer electronics battlefield.

The moment that truly changed her fate was in July 2019 when she first appeared in public as a "product manager" at a press conference.

At the iQOO Neo press conference, with her professional product analysis and outstanding temperament, she quickly gained a large number of fans and was nicknamed "The Most Beautiful Mobile Phone Product Manager" in the industry.

~ (Of course, there are also some more direct nicknames) ~

After becoming popular, Song Ziwei indeed became a product manager at iQOO. Zeng Kunpeng, the general manager of the iQOO product line, revealed in an interview:

Song Ziwei was involved in every step of iQOO Neo, the second product in the iQOO family, from product definition to final R & D and the entire process of product launch. She was not given preferential treatment because of her looks, which is why such a great product was created.

The success of the press conferences also seemed to benefit product sales. Subsequently, Song Ziwei became the main speaker at iQOO and even vivo's flagship product press conferences.

Song Ziwei's success also drove the innovation of press conferences in the mobile - phone industry. After Song Ziwei, Monica from OPPO, cici from Xiaomi, etc., began to appear on the mobile - phone press - conference stage, bringing a fresh feeling to the digital and consumer electronics fields.

Of course, when a person becomes popular, more opportunities will come.

In December 2023, three months after it was rumored that she left vivo, Song Ziwei appeared at an Ideal Auto press conference. The topic "Song Ziwei's Debut at Ideal Auto" even made it onto the Weibo hot - search list.

However, Song Ziwei's ideal life was disrupted due to the controversies that come with popularity.

Less than a year after joining Ideal Auto, her real - life sharing of "seven - day no - reason return for digital products" caused a huge stir. Coupled with the high level of attention on Ideal Auto itself, Song Ziwei left the company to end the dispute.

However, in the official statement of her departure, she may have subtly hinted at her intention to enter the AI intelligent hardware track.

Looking back now, when she left Ideal Auto, she had probably already figured out her entrepreneurial direction.

Because just one month later, in October 2024, Shenzhen Weiguang Lighting Technology Co., Ltd. was officially registered.

Will the "most beautiful product manager" turned entrepreneur first light up an AI - era mirror?

Reference Links:

[1]https://www.qbitai.com/2023/09/84076.html?

[2]https://mp.weixin.qq.com/s/3Fl4gM7a9zIuv8AeFZyIZg

[3]https://www.zhipin.com/gongsi/job/77021eb091ca54841Hx-3Nu5FFo~.html?ka=company-jobs

This article is from the WeChat official account "QbitAI" (ID: QbitAI). The author is Jay. It is published by 36Kr with authorization.