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In the autumn of September 2025, the desert is dry with a large temperature difference between day and night. At noon, when the sun shines directly, the temperature can reach around 30 degrees Celsius, while at night, it drops below 10 degrees Celsius.

This is a place different from the city. At night, the stars in the sky are very bright, and the yellow sand flowing with the wind on the ground is the absolute protagonist. There are no tall buildings, no lights, and even green trees are scarce decorations.

To change the harsh environment here, the only way is to plant trees. However, the difficulty of planting a tree in the desert is at least ten times greater than that in an urban park. Nevertheless, as long as a tree survives, it means there is a small oasis in the yellow sand, adding a positive force that accumulates over time.

Mann Brand's "Alxa Forest of the Future Project"

The Haloxylon ammodendron is one of the most suitable tree species for growing in the desert. They usually only grow to 4 - 5 meters tall, but their roots can penetrate up to 10 meters deep, which is twice the height of the crown. The well - developed root system endows the Haloxylon ammodendron with drought tolerance. With just 50 liters of water, a Haloxylon ammodendron may survive in the desert with an annual precipitation of less than 150 millimeters, and then become an economic source for local people and a lifeline for some small animals.

Therefore, planting trees in the Alxa desert is never just about planting a single tree.

40,000 + 40,000 + ……

It's the endless hope

From 2024 to 2025, after the arrival of spring each year, the Mann brand of Hopson planted 1,000 mu of Haloxylon ammodendron trees in the Alxa desert in the name of its property owners. According to the normal attrition rate, at least 40,000 trees can survive each year, becoming a force coexisting with the desert and a barrier to ensure the living quality of local residents and animals.

The Mann brand of Hopson named this public welfare project the "Forest of the Future Project". It was launched in 2024, and then 1,000 mu of Haloxylon ammodendron forest will be added each year for long - term planting.

This public welfare project aligns with the sustainable development concept of the Mann brand of Hopson: "All grandeur is composed of tiny perseverance." Planting Haloxylon ammodendron trees one by one will ultimately change the barren ecology of the desert. Therefore, each Haloxylon ammodendron tree represents a glimmer of hope and a force in the grand ecosystem.

Mann Brand's "Alxa Forest of the Future Project"

The power of change comes from "people" and will also be passed on by people. Every autumn, the Mann brand of Hopson organizes some property owners to go deep into the desert to water their Haloxylon ammodendron forests. They experience the difficulty of planting a tree in the desert and the long - term efforts required for a forest to grow. They can closely observe and understand how the desert, trees, animals, and people coexist in a fragile ecosystem.

The concept of "coexistence" is precisely the starting point of the Mann brand's "Forest of the Future Project", which connects the property owners of the Mann brand of Hopson with the desert thousands of kilometers away. The world that cannot be seen in the city will become a budding seed in the hearts of the property owners, growing into the "power of seeing".

This "seeing" also triggers more attention simultaneously, empowering this environmental protection project. Just this autumn, the experiential low - carbon themed program "Carbon Search Actionists" of China Newsweek specially invited Chang Jiwen, the deputy director of the Research Institute of Resources and Environmental Policies of the Development Research Center of the State Council, and Li Sisi, a media person and host, to visit the Alxa Forest of the Future together. They explored the Cistanche planting base, witnessed and investigated how the planting and maintenance of Haloxylon ammodendron trees green the local ecology, empower economic development, and provide inspiration for global ecological governance.

The program "Carbon Search Actionists" visits the Alxa Forest of the Future, and the guests are digging Cistanche

Li Sisi, a media person and host, in the Alxa desert

This ongoing public welfare action not only promotes the harmonious coexistence between humans and nature but also gradually mobilizes the power of more people. It penetrates the deep - seated connection between the community and individuals. Then, along with the life system operated by the Mann brand of Hopson, it spreads through the property owners' living circles and social circles. Just like the root system of the Haloxylon ammodendron tree, it will eventually become a network, becoming the source of vitality for a beautiful community ecosystem.

The Desert Journey in 2025

Witness the Vitality of the "Forest of the Future"

Action starts with "seeing". From September 21st to 23rd, 2025, the Mann brand of Hopson accompanied the representatives of Beijing property owners to drive across the rolling sand dunes to visit their Haloxylon ammodendron trees, water the Forest of the Future, and jointly witness the small oases that were carefully planted and are growing into shelters in the desert.

Mann Brand's "Alxa Forest of the Future Project"

This is not only a public welfare action but also an ultimate experience provided by the Mann brand for its property owners. It allows the property owners to be personally on the scene, experience the desolation of the desert and the fragility of the ecosystem, see the tenacious vitality dotted in the sea of sand, water the trees with their own hands, participate in their growth process, and establish a direct connection with the oases in the desert.

Seeing, resonating, and understanding are a progressive process. What the Mann brand of Hopson wants to do is not just to let people witness the growth of a tree but to let more people see the power of the action itself. Then, they can bring this power back to the community, inject vitality into the community's living ecology, turn their daily lives into a lush forest, and let everyone take root and grow like the Haloxylon ammodendron tree, and personally create the "Forest of the Future" for the community.

Mann Brand's "Alxa Forest of the Future Project", property owners walking in the desert

This awakening that grows from the desert quietly reshapes the meaning of life. From the desert to the city, we share the same world. When we truly understand the land and the ecosystem, we will realize that tree - planting is not just a public welfare activity or a form of dedication. It is also an emphasis on, discovery of, and integration of the self - power of the property owners. It integrates the power of the property owners and the values and life concepts of "coexistence" into the community, giving rise to a better community lifestyle and environment.

From One to N

From One Experience to a Set of Values

As a desert journey that provides an ultimate experience for property owners, the Mann brand's "Forest of the Future Project" conveys two truths: First, if everyone grows like a Haloxylon ammodendron tree and becomes part of the power of change, there will eventually be a cumulative effect that can change the surrounding environment. Second, the ecosystem is composed of connections. Connections can be an active choice. By feeling, creating, and passing on connections, small actions can spread into a large forest.

Therefore, the life system of the Mann brand of Hopson is set up like a lush tree, and the tree - planting action is a "branch" growing from it.

Mann Brand's "Alxa Forest of the Future Project"

The starting point of the public welfare action comes from a fundamental logic of the Mann brand: A beautiful world consists of a beautiful life and beautiful relationships. The community should build three - fold beautiful relationships - between people and themselves, between people and others, and between people and the world. Regarding the relationship between people and themselves, it forms a carrier in space that allows property owners as individuals to be more self - consistent, property owners as a group to be more harmonious, and the community ecosystem to be more diverse, rich, and sustainable. It does not only focus on the property owners' living lives themselves. It has two keywords: boundlessness and the integrity of spiritual and material lives.

"Boundlessness" is both a specific service and a concept.

Based on the space - based services, the Mann brand of Hopson believes that life is not a system enclosed within the community. Richer spiritual and material lives should extend beyond the community along with the property owners' living scope, just like the energy and resource interaction in an ecological system. Eventually, a good community atmosphere will be formed.

The oasis formed in the Alxa desert

Therefore, from the very beginning, the projects of the Mann brand will establish a deeper and more integrated relationship with the city, nature, and the world. They do not regard the community as an "isolated island" for management. They respect the complete worldviews and diverse needs of the property owners as independent individuals in the community. Through continuously organizing meaningful public activities and practices, elements such as art, culture, and health are deeply integrated into daily life scenarios, stimulating the property owners' sense of identity and participation in the common life. Each property owner can extend their self - value through participation, and at the same time, the services of the Mann brand are upgraded from functional satisfaction to emotional resonance and value co - creation, constructing a real "Mann - series" boundless service system.

It is precisely based on the concept of "boundlessness" that the kindness spirit of the Mann brand and its property owners naturally extends to the natural ecosystem, forming the motivation to participate in the public welfare project, and it starts to intervene from the project development stage.

Mann Cloud Guangzhou

In Guangzhou, Mann Cloud has become the first mid - mountain project of the Mann series of Hopson, which is evaluated by the outside world as "a house growing in a forest and a lake". The project team led the property owners into the forest and spent several months patiently recording the vocal prints of 100 species of animals. Finally, this unique "natural sound archive" was donated to the Tianhe District Library in Guangzhou, allowing more people to know a fact: In the daily life of the city, people can usually hear the sounds of less than 20 species of animals, but actually, there are hundreds of species of animals accompanying us. Recording and preserving the "sound memories" of nature is also a way to protect biodiversity and the good ecological environment for residents.

This care for life also extends to the animals that serve humans. The Mann brand of Hopson joined hands with T - Foundation to jointly launch the "Love Them Project" in three cities: Beijing, Shanghai, and Guangzhou, focusing on working animals such as guide dogs, therapy dogs, and laboratory dogs. They not only provide necessary protection and support for these animals but also actively build a bridge to connect social forces. Guide dogs suffering from cancer unfortunately, stray puppies that have not been adopted due to timidity or a bad temper... After the connection with the property owners is facilitated by the advocacy of the activity, a series of loving rescue, treatment, and adoption actions are triggered. This connection not only warms the lives of the animals that accompany humans throughout their lives but also warms the participants themselves.

Love Them Project

The highest form of kindness is not far from