Xiaomi ruft 110.000 Exemplare der Standardversion des SU7 zurück. Auch die Gebrauchtfahrzeuge des Xiaomi SU7 können nicht mehr verkauft werden.

Recently, Xiaomi Automobile Technology Co., Ltd. filed a record with the State Administration for Market Regulation. As of now, it is recalling 116,887 standard - version SU7 electric vehicles. The recall scope covers some standard - version SU7 electric vehicles produced from February 6, 2024, to August 30, 2025. Among them, 98,462 vehicles of models XMA7000MBEVR2 and XMA7000MBEVR2 are involved; 18,425 vehicles of model BJ7000MBEVR2 are involved.

The reason for the recall is that in some cases when the L2 high - speed pilot assist driving function of some vehicles is activated, the recognition, warning, or handling of extremely special scenarios may be insufficient. If the driver does not intervene in time, it may increase the risk of collision, posing a safety hazard. Xiaomi Automobile will use over - the - air (OTA) technology to upgrade the software of the vehicles within the recall scope for free to eliminate the safety hazard and will notify relevant car owners via text messages, mobile apps, etc.

In February this year, the Xiaomi SU7 Ultra was officially launched. The achievement of "a starting price of nearly 530,000 yuan and 10,000 orders locked in 3 days" caught the industry's attention. At that time, in the second - hand car market, the Xiaomi SU7 Ultra was also "hard to come by", and the second - hand car price once approached the new car price. However, in just half a year, the situation has changed significantly.

On the eve of the large - scale recall of the Xiaomi SU7, "IT Times" visited the largest second - hand car trading market in Shanghai.

"I just rejected a nearly new SU7 Ultra with only 200 kilometers on the clock this morning. I dare not take it in for fear of getting stuck with it," said Lao Li, a car dealer on the third floor of the Shanghai Second - hand Car Trading Center in Jiading District, Shanghai.

This is an epitome. The Xiaomi SU7 series, which consumers scrambled for by adding thousands of yuan at the initial stage of its launch, is now being tested in the second - hand car market. Another car dealer said that a Xiaomi SU7 he bought for 270,000 yuan at the beginning of this year is listed at 276,800 yuan but no one is interested. Consumers are also troubled. Some said that the price of their SU7 Ultra, which has been driven for half a year and traveled thousands of kilometers, has dropped by 100,000 yuan compared with the factory price.

In the parking lot on the third floor of the second - hand car trading market, only 4 Xiaomi SU7s are lined up, and there is no sign of the SU7 Ultra, which forms a sharp contrast with the scene described by car dealers as "lined up in rows and snapped up last year".

From "becoming a hit upon launch" to "being cold in the second - hand market", the experience of the SU7 not only stings car owners and car dealers but also reflects the cruel truth of the new energy vehicle market.

Afraid of "collapse" if prices are cut, can't sell if prices remain high

"Now, when buying new energy vehicles, we have to pass 'three hurdles': the vehicle condition, the battery, and the mileage are all indispensable," said car dealers in the Shanghai Second - hand Car Trading Center. Their car - purchasing standards are quite strict. Many car dealers revealed that now when buying cars, they not only require that the appearance has no obvious scratches, no parts replacement, and the mileage is less than 20,000 kilometers but also use professional equipment to detect the battery health. "The battery is the lifeblood of new energy vehicles. I won't even take in a car with a slight scratch on the chassis," said a car dealer.

Car dealer Xiao Zhao has stocked up more than 20 Xiaomi SU7s since last year, and there are still 3 unsold. One of them is a nearly new car he bought for 270,000 yuan. Now, after deducting the handling costs, it is listed at 275,000 yuan, but it's hard to sell. Xiao Zhao revealed helplessly that previously, he could make a profit of several thousand yuan per car. However, with the launch of the Xiaomi YU7 this year, he has sold several of his in - stock SU7s at a loss, and some losses exceeded 10,000 yuan. "If we cut the price further, we'll lose too much. We can only hold on for now."

That morning, car dealer Lao Li rejected a Xiaomi SU7 Ultra. According to the car owner, the new car cost about 600,000 yuan when it was first registered, and it has only been driven for 200 kilometers. The owner was willing to sell it at a 100,000 - yuan discount. But Lao Li didn't agree. "I didn't even think about taking it in at that time. I didn't even ask about the details of the vehicle condition."

Car dealers have become more cautious now. Xiao Zhao explained that the "supply - demand gap" created by the delayed delivery at the initial stage of the Xiaomi SU7's launch pushed up the second - hand car price, which was even briefly higher than the new car price. However, as the delivery volume increased, the bubble in the second - hand car price burst quickly. What's more fatal is the decrease in liquidity. "Now, occasionally a few people come, but most of them just take pictures and leave. None of them is willing to pay for it," said Xiao Zhao.

Meanwhile, consumers are becoming more hesitant. A 90 - year - old consumer who was looking at cars on the spot frankly said that the asking price of 270,000 yuan exceeded his psychological expectation: "With this price, I can buy an entry - level luxury gasoline - powered car. It has a balanced configuration and no mileage anxiety."

Car dealers are now in a dilemma: if they cut the price, they'll lose more; if they don't, they can't sell the cars. "If the second - hand price drops to 240,000 - 250,000 yuan, it will completely collapse, and no one will dare to touch it in the future," Xiao Zhao revealed. Currently, the asking price of second - hand Xiaomi SU7s in the market has reached the break - even point. Some car dealers have even started trying the "rent - to - own" model, but with little success.

Under pressure from competition, reputation, and service

Concerns about the vehicle's residual value are one of the core concerns for users when choosing second - hand new energy vehicles. Although the Xiaomi SU7 series is cold in the second - hand market, its residual value is still relatively high compared with other new energy vehicles. It remains to be seen whether this large - scale recall event will affect its residual value.

In this second - hand car trading center, on the other side, there are new energy vehicles such as NIO ES series and Li Auto. "The new - car guide price of the NIO ES7 is about 430,000 yuan, but the battery of this car cannot be purchased outright. It has a mileage of 100,000 kilometers, and the second - hand selling price is less than 200,000 yuan. If you want to buy it, you can add a little more money to choose to rent the battery or buy it outright," Xiao Zhao told the reporter from "IT Times".

This comparison shows that the SU7 series has a relatively high residual value. The "China Automobile Residual Value Research Report" jointly released by the China Automobile Dealers Association and 58 Auto previously showed that in 2024, the one - year residual value of traditional fuel - powered vehicles was 63.8%, while that of pure electric vehicles was only 54.3%. The one - year residual value of the Xiaomi SU7 reached 88.91%, which far exceeds that of most models (including fuel - powered vehicles). However, the impact of this recall event has not yet quickly spread to the second - hand market.

The pressure that Xiaomi Automobile is facing in the second - hand market now is caused by multiple factors.

In the new energy vehicle track that is accelerating its transformation in 2025, the 300,000 - yuan price segment has become a "strategic stronghold" that car manufacturers must compete for. After the facelift of the Tesla Model 3, its price was cut accordingly. Hongmeng Smart Mobility has formed "close - range competition" with Xiaomi Automobile with models such as the Wenjie M8 and the Xiangjie S9. More importantly, the launch of Xiaomi's new models has also compressed the market space of the previously launched SU7 series.

In June this year, the Xiaomi YU7 was launched. "Once the new model is out, the second - hand price of the old model will definitely drop. It's better to wait," consumers' hesitation has become widespread. Xiao Zhao also frankly said: "Although the second - hand YU7 is not as easy to sell as the SU7, once it came out, people who wanted to buy the SU7 became hesitant, and we didn't dare to stock up."

At the beginning of September, the reporter from "IT Times" visited Xiaomi Automobile stores several times. Many salespeople frankly said that after the launch of the YU7, the SU7 and SU7 Ultra were obviously not as easy to sell as before. The reporter was able to test - drive the SU7 Ultra during a random visit, while previously, one had to wait for several days to test - drive it.

Meanwhile, the occurrence of controversial events has also increased some consumers' doubts. For example, some car owners have requested to return their cars due to problems with the carbon fiber perforated engine hood.

In addition, the rights and interests of car owners are also factors that affect consumers' choice of second - hand cars.

At the scene of the second - hand car trading center, the reporter from "IT Times" continued to ask car dealers about the issue that second - hand car owners are most concerned about: "Can various warranty rights and interests be continued after the vehicle ownership transfer?" The car dealers firmly claimed that "it can be guaranteed", but they couldn't give a clear answer when the reporter asked for details.

After the reporter called Xiaomi's customer service staff to verify, it was learned that the three core rights and interests of the first - owner of the SU7 Ultra, namely, 5 - year free technical maintenance, lifetime free on - site flat - tire repair, and free accident road rescue, only apply to the first - owner and do not transfer with the vehicle. Only the warranty of key components such as the power battery and the drive motor and the overall vehicle warranty are transferred with the vehicle.

"The rights and interests of the first - owner cannot be transferred, and it's difficult to define quality problems in the core warranty," said a consumer on the spot. This will reduce his willingness to buy a second - hand Xiaomi car.

Photos / IT Times

This article is from the WeChat official account "IT Times" (ID: vittimes). Author: Mao Yu. Republished by 36Kr with permission.