Liang Wenfeng weckt Luo Yonghao auf.
After the battle with Xibei, many people sighed: Lao Luo is back.
Months ago, when Liang Wenfeng learned that Luo Yonghao was planning to develop an AIOS (Artificial Intelligence Operating System), he asked Luo Yonghao, "Why do you insist on getting involved in technology?" In Liang Wenfeng's view, if a person can rank among the top in the country in any field, they should not waste their talent. And Luo Yonghao, is exactly the person in his eyes who "should make a living by his mouth."
Luo Yonghao was a bit frustrated, but he took Liang Wenfeng's words to heart. Luo Yonghao admitted that he had thought about this question, but still couldn't stay away from the tech circle.
So, a few months later, a podcast quietly emerged on various platforms: "Luo Yonghao's Crossroads." Luo Yonghao gained a new identity: a podcast interviewee.
According to the plan, Luo Yonghao interviews a tech leader or entrepreneur every week. During the interviews, Luo Yonghao actively sets topics, which in turn generate public discussions. For example, in the first episode when he interviewed Li Xiang, the topic of "Li Xiang choking with sobs and thanking Wang Xing of Meituan" topped the social media charts.
Luo Yonghao, who "makes a living by his mouth," recently clashed with Xibei again.
For Luo Yonghao, this was a brilliant battle. He set the topic and followed the public opinion. Who would have remembered that just a month ago, he had a series of online quarrels with netizens on Weibo after a talk show, not giving an inch. Now, Luo Yonghao's public image has reversed. He said that 90% of people support him, and he has become the embodiment of justice in the public opinion field.
Regardless of how the outside world views it, the traffic has flowed into his most familiar battlefield: the live - streaming room.
During the three - day period when the storm continued to ferment, from September 12th to 14th, the "Jiaogegengyou" live - streaming room attracted 10 million views, and the estimated cumulative sales volume reached a maximum of 50 million yuan. In contrast, during the same period before, the estimated maximum sales volume of the live - streaming room was 10 million yuan. The stock price of Jiaogegengyou Company rose by more than 12% in two trading days.
In fact, as a top anchor, Luo Yonghao's current business model is a perfect closed - loop: set topics in the public opinion field to generate traffic and then cash in on the traffic by selling goods in the live - streaming room.
While other anchors are still chasing traffic, Luo Yonghao has already become the anchor with the strongest ability to set topics.
Now, in the public opinion field, Luo Yonghao's image as an intellectual is fading, and his image as the "mouthpiece of the public" is constantly strengthening. The latter has more emotional, traffic, and commercial value.
A
Three years ago, when Luo Yonghao faded out of live - streaming, he said that he didn't want to communicate too much on social platforms anymore and just wanted to focus on technology entrepreneurship. Finally, he only opened an account for refuting rumors.
In June 2022, when his debt repayment was coming to an end, Luo Yonghao announced that he was "leaving the internet," founded Thin Red Line Technology, and plunged into the AR field. Luo Yonghao said that this should be his last entrepreneurship.
Luo Yonghao was full of confidence and had high goals. What he wanted to do was to create a disruptive product like the "iPhone + iOS in 2007" and become a company like Apple on the next platform.
After the failure of Smartisan Technology, Luo Yonghao became more cautious. He prepared Plan B and Plan C, including being invested in, controlled, or acquired by a large company, or transforming into a smart hardware product company.
The start was smooth. In less than half a year, Thin Red Line Technology received nearly 400 million yuan in angel - round financing, led by Meituan Longzhu, and its post - investment valuation reached 200 million US dollars.
In 2023, it was the peak of technology accumulation for Luo Yonghao's team. According to Qichacha information, Thin Red Line Technology applied for 15 patents that year, mostly related to AR glasses.
However, the industry was in decline. According to an IDC report, in 2023, the global shipments of AR/VR headsets decreased by 23.5% year - on - year. Since 2024, Thin Red Line Technology has not publicly applied for any more patents. According to "New Vision" report, the number of employees at Thin Red Line Technology reached a peak of more than 150 people, which was quite different from the originally planned team of a thousand people.
In 2024, some media reported that Luo Yonghao's team was shifting from AR to AI.
In April 2024, Luo Yonghao announced in the live - streaming room that a mysterious product with "disruptive and destructive innovation" would be launched in September; later in October, he said it would be postponed to the end of the year. By the end of 2024, Luo Yonghao still hadn't produced a finished product.
During this period, due to problems encountered by his team in testing AI, Luo Yonghao met Liang Wenfeng through an introduction. At this time, Liang Wenfeng's team had already released DeepSeek - V3, but had not released R1 yet. During their meeting, Liang Wenfeng asked Luo Yonghao a soul - searching question: Why do you insist on getting involved in technology?
Liang Wenfeng didn't mean anything else. He thought that Luo Yonghao might have more advantages in "making a living by his mouth." At that time, Luo Yonghao was a bit frustrated. "It's possible for me to rank among the top in the country in product development." As a result, Liang Wenfeng replied that it was hard to judge.
In January 2025, Luo Yonghao's team released an aggregated AI assistant software called J1 Assistant overseas. However, this product was rather mediocre. It was far from the "disruptive and destructive innovation" he had previously promised.
After all, the core competitiveness of AI products lies in the large AI models. Twelve days after Luo Yonghao's new product launch, Liang Wenfeng released DeepSeek - R1, a disruptive large - model product.
In June this year, in his third year in the technology field, Luo Yonghao personally admitted the failure in the AR field.
"After more than a year and burning a lot of money, it has been proven that AR glasses are unlikely to be commercialized within 10 years. It took another year and a half to develop a software - hardware integration solution for AI, but there was an engineering disaster with the software. So the software - hardware integration solution that was planned to be released at the end of last year and the beginning of this year couldn't be launched."
Perhaps realizing that struggling in the tech circle was too costly, Luo Yonghao took Liang Wenfeng's words to heart and reconsidered the path of "making a living by his mouth."
However, Luo Yonghao doesn't want to be too far away from the tech circle. Currently, Thin Red Line Technology is still recruiting positions such as large - model algorithm engineers and iOS engineers, covering areas such as large - language models, Agents, and Apple human - computer interaction products.
Luo Yonghao focuses his podcast on the fields of technology and business, which allows him to contribute to the tech field while also leveraging his communication advantages and strengthening his public influence.
B
Making a living by his mouth can indeed bring practical benefits to Luo Yonghao, especially in the live - streaming room where he is familiar. His expressions and words are directly converted into real money.
According to the third - party data platform Daduoduo, from September 11th to 15th, during Luo Yonghao's conflict with Xibei, the "Jiaogegengyou" live - streaming room attracted a cumulative of 12 million views, and the estimated maximum sales volume was 50 million yuan. Especially on September 14th, it reached its peak, with 6.6 million people flocking to the live - streaming room, and the estimated maximum sales volume on that day was 25 million yuan.
Compared with the daily average sales volume of the live - streaming room hovering between 2.5 million and 5 million yuan in July, Luo Yonghao didn't hesitate to catch this wave of popularity.
He even actively invited Jia Guolong for a live - streaming dialogue. "Let's find a large online platform for a live - streaming and have a fair, just, calm, and rational conversation face - to - face."
Luo Yonghao is good at "making a living by his mouth." During the incident between Yu Minhong and Dong Yuhui, he kept expressing his opinions and took full advantage of the traffic.
On July 25th last year, Yu Minhong and Dong Yuhui completely "parted ways." The next day, Luo Yonghao commented while selling goods in the "Jiaogegengyou" live - streaming room. He even did his homework and wrote down the key points on several pieces of white paper in advance.
"I said that Boss Ren and Boss Ma are stingy, but it didn't cause a stir... Why did it explode when I said someone was stingy?" When he got excited, Luo Yonghao calmed his emotions with his hands and didn't forget to sell goods. "Take a sip of Gatorade, a sports drink... I'm restraining myself. It's very intense and exhausting."
During the incident between Yu Minhong and Dong Yuhui, the public opinion generally favored Dong Yuhui. That night, 7 million people flocked to the "Jiaogegengyou" Douyin live - streaming room, and the sales volume directly soared from 2.5 million - 5 million yuan the day before to 10 million - 25 million yuan.
This is not the first time Luo Yonghao has benefited from the traffic dividend brought by controversy. As early as during the "Little Composition" storm of Dongfang Zhenxuan, Luo Yonghao spoke out several times, and the related topics continuously made it onto the hot search list. In December of that year, the "Jiaogegengyou" live - streaming room attracted 104 million views, 30 million more than the previous month.
What Luo Yonghao gains is not only commercial benefits but also the shaping of his public image.
In the incident between Yu Minhong and Dong Yuhui, Luo Yonghao became the representative who dared to speak up for the younger generation; in the conflict with Xibei, he stood on the side of the public and unexpectedly reversed his public image.
"I've always been a controversial figure on the internet, but after this incident, maybe for the first time in so many years, when I got involved in a public event, more than 90% of people supported me. This is something I've never experienced in my life."
Data confirms Luo Yonghao's feelings. According to an analysis of 72,000 online comments by "New Ranking Data," 47% of the voices supported Luo Yonghao, 19% called for industry standardization, and 28% questioned Xibei.
In the public opinion field, Luo Yonghao's number of fans has increased rapidly. According to Weibo data, within a week since the storm broke out, Luo Yonghao's number of fans increased by nearly 700,000 to 1.38 million.
In similar public issues, Luo Yonghao is good at capturing public emotions and knows when and how to speak up. And his statements are not just about expressing his stance but more like a series of traffic - driven businesses. For Luo Yonghao, who is well - versed in the rules of public opinion, every issue he gets involved in could potentially be his "favorable situation."
C
Technology entrepreneur, podcast interviewee, and anchor. Now Luo Yonghao has three identities. Currently, the identity with the strongest commercial monetization ability is that of an anchor.
As an anchor, Luo Yonghao is very qualified. He is good at setting topics in the public opinion field, then returning to the live - streaming room to respond, and selling goods along the way, which in turn generates more topics and spreads them outward. This has even become a stable rhythm, and Luo Yonghao has his own "see you in the live - streaming room" approach.
Live - streaming e - commerce has become the most mature traffic outlet for Luo Yonghao to "make a living by his mouth" and also feeds back to the live - streaming room.
The importance of traffic for live - streaming e - commerce is self - evident. Even Dong Yuhui needs traffic. In the first half of 2025, the traffic of the "Yutongxing" live - streaming room decreased by nearly half year - on - year.
However, Dong Yuhui has not shown the ability to set topics and has even actively closed his voice channel in the public opinion field. This has affected his ability to continuously obtain traffic to a certain extent. Previously, "Zimubang" analyzed that Dong Yuhui's explosive growth highly depends on the huge topic - generating ability of Dongfang Zhenxuan.
Li Jiaqi rarely participates in public issue discussions and has gradually reduced his public expressions, "disappearing" in the public opinion field; while Xin Ba, who often attracts attention with extreme words and deeds in the live - streaming room, has completely withdrawn after several "leaving the internet" announcements.
In contrast, Luo Yonghao has become one of the few "topic - setting anchors" in the industry with the ability to set public issues.
This is especially important for "Jiaogegengyou," whose traffic has declined significantly.
"Jiaogegengyou" has long fallen out of the top ten on the Douyin e - commerce list; its financial report also shows that in the first half of 2025, the revenue of "Jiaogegengyou" increased by 9.8% year - on - year, but the net profit decreased by 33% year - on - year, mainly due to the rising cost of traffic acquisition.
Anyway, Luo Yonghao is always the one holding the "remote control" and controlling the rhythm of the topics. As he said during the new product preview in June, "I'm going to show off a bit" to prepare for the launch of the new product. According to what Luo Yonghao revealed at that time, "The pure software product may be launched in two or three months."