Neben "Künstler" noch "Wissenschaftler" hinzufügen? Tineco's Ambition reicht darüber hinaus.

The intelligent cleaning appliance industry continues to move towards "high - end". Innovative features such as AI voice control, multi - scenario and multi - cleaning modes are emerging in an endless stream. However, while the functions are becoming more and more dazzling, some hidden pain points of users, such as insufficient basic cleaning power and difficulty in cleaning low - lying areas, still have not been completely solved.

Against this background, some brands have begun to drive substantial changes with new product innovation logics. For example, the Tineco Floor One "Scientist" series of intelligent floor scrubbers, globally launched at IFA 2025, is a typical representative of this trend.

In the past few years, Tineco has always been committed to injecting deeper user value into household appliances through technological innovation. The launch of the Floor One "Scientist" series of floor scrubbers not only represents the iteration of product functions but also reflects the in - depth insight and practical response of the leading brand to user needs.

It's time to "break the deadlock" in the intelligent floor scrubber market

According to data from Aowei Cloud Network, the overall retail sales of cleaning appliances in the first half of 2025 increased by 30% year - on - year, and floor scrubbers became an important category driving the growth. While the industry is developing at a high speed, users' feedback is becoming more diverse, reflecting consumers' higher expectations for product experience.

Many users have reported that compared with the superposition of multiple functions, they pay more attention to the optimization of the core product experience, such as the portability of use and cleaning efficiency. There is still room for improvement in terms of operational fluency and body weight for some products; there may be water stains remaining on the ground after cleaning, affecting the overall effect; in addition, if there is an unpleasant odor during or after the cleaning process, it will also affect the user experience.

How to change this situation? The brand leading the market has the greatest responsibility and motivation.

According to the 2024 global intelligent floor scrubber market report by Euromonitor International, Tineco floor scrubbers ranked first in global sales*; in China, it has been the champion in both sales volume and sales revenue for five consecutive years* and has led the formulation of four industry standards. It is a natural result for Tineco to actively promote the industry to break through.

While the industry is still focusing on surface parameters, Tineco has built a strategic system beyond the norm, casting product quality with precision manufacturing, predicting user needs with extreme innovation, and connecting with users' emotions through aesthetic design.

These three strategic orientations enable Tineco to break the "parameter competition" and adhere to "user - value innovation", and the newly launched Floor One Scientist series of floor scrubbers is the concrete implementation carrier of this strategy.

The integration of technological innovation and aesthetics builds a "brand barrier"

Among many intelligent cleaning brands, Tineco, as the leading brand in the floor scrubber industry, has a major difference in that its technological R & D always revolves around user - value innovation.

Although in general perception, the intelligent cleaning product industry does not have a high technological threshold, Tineco continuously integrates cutting - edge technologies into the product experience. This concept is fully reflected in its newly launched Floor One Scientist series.

Take the core technology, the "magnetic - sensitive dynamic quick - drying" technology, for example. Through the built - in TMR ultra - sensitive sensor, it can "instantly understand" the user's pushing and pulling speed and intention, predict and generate instructions in real - time, enabling the lifting and lowering scraper to respond in milliseconds. When the user pushes forward, the scraper rises, and the rolling brush releases a large amount of water to powerfully remove stains; when pulling back, the scraper presses down, closely adhering to the ground with the most appropriate force to instantly wipe off the water stains.

Another example is the precise reconstruction of the body of the Tineco Floor One Scientist series. On the basis of considering both functions and performance, it is only 11 cm thin and can lie flat at 180°. This allows the machine to enter low - lying spaces such as under the sofa and cabinets, leaving no dead corners for cleaning. According to Hu Zhiyong, a researcher at the China Academy of Space Technology and an expert in engineering structure design, the modular and stack - type high - integration design is a huge challenge in structure. The 11 - centimeter body can penetrate into low - lying spaces, and this extreme exploration also reflects the "high - functional density" design concept of aerospace engineering.

There is also the one - key pressure - boosting and explosive spraying technology carried by the Floor One Scientist series. Its technology applies the same fluid mechanics principle as rocket engines, highly focusing the water flow energy through a 15° golden spraying angle to strongly impact and break down stains.

Different from the traditional response mode of "following up only after users put forward requirements", Tineco pays more attention to actively excavating the deep - seated needs that users have not clearly stated, so as to achieve more forward - looking innovation. For example, while many brands are still focusing on the "suction parameter" competition, the Tineco Floor One Scientist floor scrubber has shifted the R & D focus to the actual experience levels that users really care about, such as "cleaning convenience" and "sterilization effect", continuously expanding the boundary of technology serving people.

The Tineco Floor One Scientist series is equipped with a 360° omnidirectional AI navigation technology. Simply put, it simulates the principle of an automobile differential. No matter which direction the user pushes, it will be more labor - saving and smooth. And in the flat - lying mode, users can also remotely control the floor scrubber in eight directions through the App, achieving bottom - exploring cleaning like "driverless driving" and giving users a more flexible control experience.

In the sterilization process, the Floor One Scientist series continues and upgrades the odor - removing and sterilization technology, innovating the composite electrolyzed water technology to directly convert tap water into active oxygen with high - efficiency sterilization ability. This technology not only fundamentally reduces the generation of unpleasant odors but also provides a layer of health protection for users' home environments.

At the same time, Tineco continuously integrates aesthetic design deeply into the product innovation strategy, constantly improving the overall texture of the product in terms of vision and experience.

Whether it was the "elegant style" of the previous Floor One Artist series or the "cyber - futurism" of the current Floor One Scientist series, Tineco has always been committed to promoting the integration of technology and aesthetics, showing the possibility of the coexistence of function and design to the industry and users.

This concept is also reflected in the careful carving of product details: the body lines need to meet the dual needs of function and vision, the color - matching scheme needs to adapt to diverse home styles, and even the pixel screen and neon light effects have been adjusted many times to ensure the natural expression of aesthetic language in the home environment.

From "parameter competition" to "strategic planning", there is a new trend in the intelligent cleaning market

The concept of the Tineco Floor One Scientist series provides important inspiration for the floor scrubber industry, which is currently in a bottleneck period: against the background of the market shifting from "incremental competition" to "stock competition", simply piling up parameters is difficult to break the deadlock. Only by relying on systematic strategic innovation can new development space be opened up.

How to truly meet consumers' needs at the technological level? Tineco shows through practical actions that the industry's technological ceiling should be broken with higher - dimensional standards. Only by going beyond the traditional framework and introducing cross - field technological resources can a truly differentiated breakthrough be found in the highly homogeneous market.

How to truly impress users with product innovation? Tineco's approach shows that starting from the real but unstated needs of users and rejecting "pseudo - innovation" is the fundamental way to achieve product - value recognition.

The Tineco Floor One Scientist series always adheres to the principle of "aesthetics serving the scene" in design, rather than simply pursuing the differentiation of appearance. Its concept is to make the product truly integrate into the user's home environment and become a harmonious part of it.

This continues Tineco's consistent design philosophy. The previous Floor One Artist series of floor scrubbers was committed to breaking the boundary between traditional household appliances and home aesthetics, promoting the "integration of household appliances and home furnishings" with an elegant and simple style, and truly achieving "design for the home".

The Scientist series takes a step further on the basis of the Artist series, combining the "cyber - future style" with hardcore technology to form a complementary style, expanding the possibilities of cleaning appliances in terms of aesthetics and experience. In Tineco's view, excellent design needs to be practical in function and resonate in emotion - only in this way can a product be upgraded from a tool to a real life partner that users are willing to be with.

Tineco's achievements of "first in global sales" and "first in both sales volume and sales revenue in China for five consecutive years" are by no means accidental market dividends but the inevitable result of breaking the industry's dilemma with strategies.

Fundamentally speaking, Tineco's ambition is not about industry competition but to become the "definer of industry - value standards" - reshaping product functions with in - depth technology, leading the technological direction with forward - looking innovation, and reconstructing the user experience with technological aesthetics, completely breaking the industry inertia of the disconnection between products and needs.

For the entire industry, Tineco is like a mirror, reflecting the limitations of parameter competition and illuminating the future path of value competition. Only when more brands truly focus on creating perceptible value for users can the floor scrubber industry gradually get rid of the growth dilemma and move towards a new stage of sustainable and high - quality development.

Content description:

*First in global floor scrubber sales: According to the research data of Euromonitor International, calculated by the sales volume (in ten thousand units) of household floor scrubbers of each brand in the global retail channels in the second half of 2023 and the first half of 2024, Tineco floor scrubbers ranked first in global sales.

*First in both sales volume and sales revenue in China for five consecutive years: The statistical period is from January 2020 to March 2025. The data source is Beijing Aowei Cloud Network Big Data Technology Co., Ltd., which monitors the online and offline shares of floor scrubber brands in the Chinese market.