Die Marke Taranis hat ihre "stabilisierenden Laufschuhe" vorgestellt. Star-Eltern haben dabei unterstützt und die neue Kraft des Schutzes aus Liebe interpretiert.

On August 17, Teenie Tiny held a new product launch event with the theme of "Guard with Love, Run Steadily into School" at the 751 Park in Beijing. The brand's new "Steady Running Shoes", as the annual highlight product, were officially launched and unveiled.

The bionic lion - paw sole pattern and the gold - standard Vibram outsole, along with the aviation - grade carbon plate embedded in the midsole... These children's shoes with high - performance configurations and full of details became the most eye - catching focus. At the scene, Ding Fei, the founder of Teenie Tiny, together with celebrities such as Gina, Xu Xin, and Zhang Liang, made a surprise appearance at the launch event. From the perspective of parents, they told heart - warming stories about how Teenie Tiny guards the growth of children.

It is worth mentioning that this new product launch of Teenie Tiny was in deep cooperation with "Tmall Super Brand Day". It became the first children's shoe brand in the industry to be selected for "Tmall Super Brand Day". Su Yu, the general manager of Tmall's Brand Marketing Center, also appeared at this launch event. From the brand's live - streaming room to the offline launch event across the whole domain, Teenie Tiny and Tmall jointly created a new product feast of professional children's shoes for consumers.

This launch event is not only an innovative practice for Teenie Tiny to continuously use "steady technology" to guard the growth of children, but also opens a new chapter for the brand to expand its product line from "steady walking" to "steady running on campus".

"Champion - level" Steady Running Protection: Four Celebrity Parents' "Confessions of Love"

At the launch event, Gina interpreted the gentle protection of maternal love with a piano piece. "When my child was still in the stage of staggering to learn to walk, I was on tenterhooks every day, worried that he would fall. Teenie Tiny's steady shoes gave me more peace of mind and less anxiety," Gina shared. "Now that my child has grown up and is going to school, Teenie Tiny has launched the steady running shoes. It really understands children and mothers!"

As a celebrity mother, what Gina thinks also represents the thoughts of many mothers. When children reach the age of daring to explore and venture, they need the most solid love as a strong backing. "Teenie Tiny's steady running shoes are not only a pair of shoes that can accompany children's growth, but also represent a mother's love for her child. May he run more happily on campus with this 'steadiness' and his mother's love."

The sharing of Jiang Nanchun, the founder of Focus Media, resonated with the audience in another way. This well - known entrepreneur is also a "detail - oriented" father who pays attention to high - quality companionship. He has written a chapter of "steady growth" for his child with solid actions.

During this summer vacation, he and his child tested the "steady running shoes" in an extreme challenge of crossing the Gobi Desert. The result exceeded his expectations. Jiang Nanchun said, "For busy fathers, companionship sometimes requires ingenuity. We may not be able to always watch our children running on the playground or outdoors, but choosing a pair of shoes that can truly protect him turns our concern into 'visible protection'."

The appearance of Olympic champion Xu Xin made the scene burst into cheers. Xu Xin is not only a table - tennis player who has won 20 world championships, but also the father of two children. He affirmed the "steady running shoes" from the perspective of a professional athlete. "Such comprehensive high - tech equipment must be a necessity for school. Like the Vibram outsole and the carbon plate for arch support, as a professional athlete, I know how important these professional sports - grade technologies are in my daily training. I can't wait to pack this 'champion - level protection' and give it to the children."

Zhang Liang, the "fashionable daddy" and the "Good Gift Recommender" for these steady running shoes, also appeared at this launch event. Combining his own parenting experience, he shared his experience as a "buyer" of Teenie Tiny. "With national - team - level protection, now every child can have it," Zhang Liang said.

The "Ceiling" of Children's Sports Protection, the First Children's Shoe Brand on "Tmall Super Brand Day"

As Ding Fei, the founder of Teenie Tiny, said at the launch event: "While others are concerned about how fast children can run, Teenie Tiny wants children to run steadily whether in the city or in the mountains."

"Steadiness" is the core technology of the "steady running shoes". Many parents got to know Teenie Tiny from a pair of "steady shoes" for babies in the walking - learning stage. Now, Teenie Tiny has extended the gene of "steadiness" and the protection for children to a new stage of children's growth. With top - level configurations and high - performance upgrades, it supports the "steady running shoes" to become the "ceiling" of the new generation of children's sports protection.

The "steady running shoes" have been upgraded mainly in three aspects: "steady protection", "steady speed force", and "steady dynamics". First of all, "steady protection" is mainly based on the T700 space - carbon fiber structure of the sole. Coupled with the upper wrapped in high - tech fabric and the T - shaped protection design at the heel, the torsional rigidity of the whole shoe is significantly increased by 90%;

Secondly, the "steady speed force" comes from the "gold - standard outsole" of Vibram, an Italian brand known as the "King of Global Outdoor Soles". Through the three - zone design of the forefoot, arch, and heel, the shock - absorption performance is higher than the index requirements of professional basketball shoes. The bionic lion - paw sole pattern design provides stronger grip, and the "steady running shoes" have also obtained the BV Mark anti - slip certification;

Finally, "steady dynamics" is achieved through many detailed designs. The shoe last is widened by 18%, and the knob - type shoelace design makes it easier to put on and take off. In terms of insoles, there are Ortholite insoles suitable for daily sports scenarios and BASF non - deformable technology insoles suitable for high - intensity sports, to precisely meet the needs of different scenarios.

The "steady running shoes" also come in 12 color schemes, giving children more choices. At the launch event, Gina, Jiang Nanchun, Xu Xin, and Zhang Liang all chose their favorite color schemes of the "steady running shoes" for their children.

"Each color scheme of Teenie Tiny's steady running shoes has its symbolic meaning. What we ultimately want to convey is that no matter which path a child takes, there is a pair of shoes that understand him and support him steadily," Ding Fei, the founder of Teenie Tiny, shared at the scene.

As the first children's shoe brand in the industry to be selected for "Tmall Super Brand Day", along with the launch of the new "steady running shoes", Teenie Tiny, in the process of growing into a "super brand", dares to be at the forefront of the industry in both product and brand management. In this in - depth cooperation with Tmall, there was not only in - depth interaction with the celebrity group both online and offline, but also a limited - time new product launch in the brand's live - streaming room, allowing these "champion - quality" sports children's shoes to enter millions of families and accompany children to face challenges and grow steadily.

Innovate to Run Faster, Teenie Tiny Interprets "The World's Children's Shoes Look to China"

Since the establishment of the Teenie Tiny brand in 2011, it has maintained a continuous growth trend. Now, Teenie Tiny has become a "super brand" with an annual sales volume of over 3 billion yuan, and its repurchase rate is as high as 80% - 90%, more than three times the industry average. Its "steady shoes" series has even become a "super hit" with sales exceeding 100 million yuan in less than a year after its launch.

As a representative of high - end children's shoes, the "steady running shoes" are also a new step for Teenie Tiny towards internationalization.

Not only is the R & D of these shoes handled by professional American designers, but the materials used are also on par with the high - end products of international outdoor top brands. The "King of Global Soles - Vibram", Ortholite, and BASF insoles are applied to these "steady running shoes", pursuing the international first - line standard in terms of products. In the market, Teenie Tiny has now opened more than 10 exclusive stores in multiple countries such as the United States and Dubai, and is continuously expanding at a rate of one to two new stores per month. Its children's shoe products are also very popular among overseas parents.

With the launch of the "steady running shoes", Teenie Tiny has shown a greater goal. Guided by the vision of "guarding with love", after the "steady shoes", the brand has developed a new benchmark for the sports protection of growing children.

"China has always been a big country in the textile industry, with the world's leading footwear and apparel processing industry. Teenie Tiny hopes to use the professional and meticulous spirit, world - class materials and craftsmanship to become the leader in the industry, create a new height for Chinese children's shoes, and make the idea of 'The World's Children's Shoes Look to China' a reality," Ding Fei, the founder of Teenie Tiny, said.