Eine aufwendige Premiere, die Grenzen überschreitet, und Kingsdown, das das Bewusstsein der chinesischen Bevölkerung für die "Freude am gesunden Rücken" wecken möchte.

The significance of technology never merely lies in making life easier; it also involves constantly breaking boundaries and refreshing possibilities. Just as the sports spirit symbolizes challenging the limits, smart products are quietly reshaping our long - accustomed physical experiences.

In July 2025, Wu Yanni, the national record - holder of the women's 60 - meter hurdles, brought a "non - hurdle" challenge. She would join nearly 300 challengers to lie down and attempt to set a Guinness World Records™ title. This was not a competition of speed but a collective experiment on "spine and sleep" with their bodies.

Accompanying her was a brand that has always been low - key but has a century - long heritage in the industry: Kingsdown. It chose to respond to the Chinese people's urgent needs for healthy sleep and spine care with its new smart base bed, "Yuezhi". From the InterContinental Shanghai Wonderland (the Pit Hotel) at an altitude of - 88 meters to the Songtsam Lagu Hotel at an altitude of 4,200 meters, from product structure to technological core, Kingsdown hopes to make "spine care" a public topic that can be perceived and is worthy of being publicly discussed.

This was not only a challenge but also a high - profile debut for a traditional sleep enterprise. In the intelligent era, it aims to make good beds not just stay in hotel rooms but become the "spine - protecting" base in everyone's life.

A Challenge, a Launch, and an Experiment on "Smart Life"

This was a challenge spanning three regions and connecting 23 cities across the country. The main venue was selected at the Shanghai Sheshan Pit Hotel, the world's only "luxury hotel at negative altitude", which formed a sharp contrast with the Songtsam Lagu Hotel at an altitude of 4,200 meters.

One at an altitude of - 88 meters and the other in the clouds on the plateau, they together form the vertical coordinate system of Kingsdown covering the "lowest to the highest" in the Chinese high - end hotel market. And Kingsdown extended this axis from space to the human body with a smart bed.

The protagonist of the challenge was Wu Yanni. But this time, she didn't start running or hurdle; instead, she lay down. Alongside her were a group of yoga enthusiasts, advocates of healthy living, and representatives of social media bloggers from all over the country. They together formed the main body of this "world's largest number of people lying down challenge" and tried to set a new Guinness World Records™ title on Kingsdown's newly launched "Yuezhi" smart bed. Although the form was relaxed, the content pointed to a widely ignored part of the body - the spine.

The whole challenge process was set to be full of rituals. Led by professional yoga coaches, the challengers first did pre - sleep stretching, then collectively lay on the beds and entered a synchronized relaxation state, and activated the unique "six - minute stretching and lulling to sleep" function of the Kingsdown Yuezhi bed. Taking deep breaths, stretching, and feeling the pressure release points... At this moment, technology was no longer distant and cold data but the subtle support and interactive feedback the body received in a static state.

The challengers didn't need to say a word. The Yuezhi bed responded silently to the fatigue of every muscle and the pressure on every spinal segment by automatically adjusting the angle and tension.

As the "spine - care experience officer" of this event, Wu Yanni's speech at the scene was quite representative: "I always thought relaxation was a simple thing, but when I really did it, I realized that being able to lie down was also part of the challenge." A national - level athlete known for her explosive power was now facing the challenge with "relaxation", which reflected a new shift in the perception of the body. Kingsdown tried to arouse the public's attention to spinal health through her public image.

In fact, in the athlete training system, "spinal state" has always been an important but difficult - to - quantify indicator. A slight deviation in posture or a misalignment of a spinal segment could be magnified into a fatal one - thousandth - of - a - second mistake during a sprint. For ordinary people, the problems faced by the spine are no less serious. According to relevant sleep big - data reports, more than 510 million people in China have sleep disorders, and one - third of adults are long - term trapped in the cycle of "unable to fall asleep, unstable sleep, and waking up tired", which often hides the neglect of spinal health.

Kingsdown tried to translate this heavy topic into a light - hearted public interaction. Through this challenge, it aimed to break people's shallow understanding of the relationship between "beds" and "health". A bed should not just be a passive supporting surface but the primary place for spinal repair and a carrier that provides support and reset for the body state.

This also explains why the usually low - key Kingsdown chose to cooperate with the high - profile and highly topical athlete Wu Yanni. A technology brand deeply involved in the industry and a national - level athlete with a strong sense of the body, although seemingly a big gap, actually complemented each other: the former used technology to challenge the human comfort boundary, and the latter responded to the technology's concern for recovery ability with physical experience. Together, they redefined the "spinal limit".

Obviously, Kingsdown was not satisfied with just creating a "communication event"; it seemed to be redefining an industry topic. Spine, sleep, and smart beds, these previously seemingly fragmented keywords were organically woven together in this launch.

It tried to make people re - understand the value of a bed and the real connection between those eight hours of sleep every day and health.

A New Starting Point for Spinal Health

In the past, when people talked about sleep, they mostly focused on "whether they fell asleep" and "whether they slept enough". Until recent years, more and more voices have begun to pay attention to a more fundamental but extremely crucial question: whether the body is "recovering" during sleep.

Take the human spine for example. It bears most of the vertical pressure during daily standing and sitting postures, and only during sleep does it truly get the opportunity to be released and repaired. If the quality of this repair period is low, people's mental state, physical fitness, and even emotional system will fall into a chain - reaction imbalance. This logic has long been confirmed by the international medical community. At the scene, Professor Li Yanhu from the Sports Medicine Research Institute of the General Administration of Sport of China also pointed out that not all times are suitable for spinal care, and research shows that sleep is the golden time for spinal recovery and repair.

Unfortunately, the public's attention often still stays on superficial judgments such as "whether the bed is soft enough" and "whether the materials are expensive enough", while ignoring a fundamental fact: the value of a bed is ultimately to serve the human body, especially the spine.

The root cause of the sleep disorder problems of hundreds of millions of Chinese people mentioned above is not only stress and work - rest schedules. Many people "still feel tired after a night's sleep" because their spines are in the wrong posture all night and cannot complete the necessary restorative release.

What Kingsdown saw was this ignored real problem.

As early as 1967, Kingsdown jointly developed products with American chiropractic experts, aiming to transform spinal health science into product design language. After entering the Chinese market, it localized many of its original products and continuously optimized the technology for the body types and sleep habits of the Asian population.

In 2024, it launched a spinal health research project with the Sports Medicine Research Institute of the General Administration of Sport of China and officially established a technology strategy centered on "precise spinal support". Behind this cooperation were the real - data support of multiple national - team athletes and the requirements for medical - grade product testing.

Based on this spinal research chain, the Yuezhi smart base bed unveiled this time marks that Kingsdown has pushed the concept of spine care to the 2.0 stage. It is not the traditional "strengthening of support" or "optimization of the support structure" but a whole set of dynamic smart solutions that take over the human sleep cycle and body changes to achieve full - cycle, full - posture, and full - scenario spinal care.

Its most core underlying logic is the "median sleep theory": taking the natural neutral state of the spine during sleep (that is, the physiological arc without excessive compression or excessive bending) as the optimization goal, it intelligently adjusts the bed frame angle before sleep, records the sleep status and provides sleep suggestions during sleep, and generates a spinal health report after sleep.

Before sleep, users can press a button to activate the spine - soothing and lulling - to - sleep mode, remotely control the adjustment of the bed, find their most comfortable state, and start a good night's sleep. During deep sleep, it maintains the zero - pressure angle to avoid lumbar collapse. And before waking up, through the "gentle spine awakening" function, it gently raises the bed surface, simulating the natural awakening of the human body and reducing the sudden activation of the sympathetic nerves. These designs are not just about "improving comfort" but a rehabilitation - level sleep intervention system with recovery, adjustment, and prevention functions.

Of course, all this didn't come out of thin air. The AI Dream smart engine installed in the Yuezhi bed was jointly developed by Kingsdown's parent company, Ai Meng Group, and national - level experts. It has three major capabilities: dynamic adaptation, behavior recognition, and cycle regulation. It can analyze the user's sleeping posture, heart rate, and breathing changes in real - time and optimize the state of the bed accordingly.

Beyond technology, the more important thing is the understanding of the user's living scenarios. The Yuezhi bed is specially set with four main modes: zero - pressure mode, reading mode, movie - watching mode, and drama - watching mode, aiming to keep the spine naturally relaxed in different daily life states. For example, in the drama - watching scenario, when users watch dramas on traditional beds, they mostly present high - pressure states such as cervical spine compression and lumbar spine suspension. In the long run, it is easy to induce chronic diseases such as cervical spondylosis and lumbar disc herniation. However, the Yuezhi bed fine - tunes the inclination angle through AI - induced posture adjustment, allowing the body to maintain the best state with the least energy consumption. Its design idea is to transform "spine care" from a post - medical measure to a pre - emptive living - scenario management.

The bed is no longer just a container for sleeping but a technological medium for the human spine's self - repair at night.

The Spine - Friendly Era of Smart Beds

For a long time, Kingsdown has had a stable identity label in the minds of Chinese consumers: "the bed that makes you sleep extremely well in hotels". It has entered the Chinese market for more than two decades and quietly become the designated bedding for more than 1,800 high - end hotels such as the Peace Hotel, Waldorf Astoria, and Xizi Hotel - Wangzhuang. That's why it has become the reason why many people "don't want to leave the room when they wake up the next morning" during their trips.

However, the title of "hotel - same - model" doesn't mean satisfaction. What really made Kingsdown take a crucial leap in the brand was not channel expansion but a shift in concept: from passive support for "comfort" to active adjustment for "spine care".

From this Guinness World Records™ challenge, it can be seen that Kingsdown is using a "high - profile" public practice to pry an issue that has been long ignored: sleep is not just quietly passing eight hours but a deep intervention in the repair of body functions, especially the recovery mechanism of spinal health. With the combination of sports stars, smart technology, and public participation, it has made the professional term "spine care" visible, tangible, and conversable, and also made "smart beds" a public topic in the national context for the first time.

The simultaneously launched Yuezhi smart base bed clearly put forward a new proposition: "Spine Care 2.0". It not only emphasizes the structural support for the spine but also further focuses on the dynamic needs of the spine, trying to turn sleep from a "static time" into an "active rehabilitation" process.

Behind this is the iteration of the product logic of smart beds. The main logic of traditional beds is "support", and even some smart bed products mainly focus on how to support more comfortably. While the logic of the Yuezhi smart base bed is "adjustment": it doesn't just hold the body but dynamically adjusts its own structure according to the body state.

This further broadens the role and functional boundaries of the bed itself. Especially with the support of the AI Dream smart engine, the Yuezhi bed can directly intervene in the sleeping posture and fine - tune the support force, truly making intelligence a kind of "body interaction".

More importantly, Kingsdown is trying to transform smart beds from "high - end products" into "infrastructure". If the traditional bedding industry is a manufacturing industry centered on materials, then Kingsdown is trying to turn the "bed" into a service system. The logic behind it is no longer "how you feel when you lie on it" but "what state you are in after you wake up". It doesn't compete in terms of appearance and materials but in terms of health indicators such as user recovery speed, deep - sleep proportion, and morning fatigue index.

All these changes ultimately point to a new brand language system: sleep is not only a part of the lifestyle but also an opportunity to restart the body mechanism. And the bed is no longer just for support but for conditioning. No longer just for comfort but for intelligence. No longer just passively waiting but actively participating.

That's why at the moment when the Yuezhi bed was launched, Kingsdown was no longer the low - key brand that "you've slept on but can't remember". It became clear, assertive, and structured. It doesn't try to please everyone but hopes to bring the best repair to everyone's spine.

"Spine Care 2.0" may just be a starting point. But it really reminds us that in all pursuits of relaxation and health, the most basic starting point may be the bed you sleep in tonight.