Was lässt die Xiaomi All-in-One Ecosystem Press Conference für Auto, Mobiltelefon und Smart Home über die zukünftige Branchenlandschaft der Großraum-Wohnmöbelindustrie erkennen?

Recently, Xiaomi held a press conference on the "full ecosystem of vehicles, homes, and smart devices." Considering Xiaomi's layout in the home appliance business in recent years, this conference officially announced Xiaomi's qualitative leap towards full - scenario collaboration. For the home furnishing industry, moving from "functional hardware" to "scenario - based services," an industrial value chain reshaping driven by a technological community has quietly begun with this press conference.

Essence of the ecosystem: Transition from "product control" to "scenario control"

In the traditional model, users need to "command" single devices through mobile phone apps or voice assistants. However, Xiaomi's "full ecosystem of vehicles, homes, and smart devices" is trying to transfer control to the scenario itself through visual interaction, off - vehicle interaction, and automatic home response, achieving an automatic connection between needs and responses.

Based on this, the new home furnishing paradigm believes that the core breakthrough of Xiaomi's "full ecosystem of vehicles, homes, and smart devices" lies in building a three - layer technological closed - loop to transfer control to the scenario itself:

Full coverage of the sensing layer: Xiaomi can accurately collect the real - time status of the physical space by deploying a matrix of environmental perception terminal products such as human body sensors (to detect movement/stillness), door and window sensors (to recognize open/closed states), and Mi Bluetooth temperature and humidity meters. This significantly improves the reliability of automation. This means that the smart home industry will face the challenge of standardizing sensing data;

Fast response of the execution layer: Under the full - ecosystem collaboration of vehicles, homes, and smart devices, users can control the lights, air conditioners, and security devices at home through voice while in the car. Even based on sensing data, smart devices can form an automated decision - making chain. This collaborative response of smart terminals also forces home furnishing enterprises to shift from single - product R & D to system integration;

Seamless interaction layer: Xiaomi's products use biological perception technologies such as millimeter - wave radar to predict user needs (e.g., air conditioners adapting to breathing/activity states) and trigger pre - services based on geofencing (e.g., vehicle - linked home modes). In essence, it replaces manual commands with spatial intelligence, ensuring that the scenario is ready before the user arrives. When users enjoy the service of "getting what they want," the interaction logic of traditional home furnishings also needs to be reconstructed.

Therefore, in the view of the new home furnishing paradigm, the essence of Xiaomi's ecosystem strategy is to transform vehicles and home devices from "tools to be controlled" into a "smart environment that understands you." The core logic is that users no longer need to think about "who controls the devices," but the system automatically allocates control based on the scenario.

When home devices can independently "perceive - decide - execute," the core of the industry's future value will shift from hardware functions to scenario - based service capabilities. Manufacturers lacking ecosystem collaboration capabilities may be forced to downgrade to contract manufacturers.

Strategic motivation: Initiate scenario change and build competitive barriers

From an industry perspective, "vehicle - home interconnection" has always been controversial: When car manufacturers compete to bring smart home features into the cockpit, is this a revolutionary scenario innovation or a pseudo - demand created by capital? If it's not a pseudo - demand, what pain points and delights in the home furnishing industry has Xiaomi's full - ecosystem layout actually solved?

Currently, the new home furnishing paradigm believes that to determine whether it is a scenario innovation or a capital - driven pseudo - demand, we need to return to the user value itself. From daily life, users' real demand for cross - scenario intelligent linkage exists.

For example, the smart home ecosystem protocols among different home appliance brands are not unified (e.g., the Matter protocol is not widely adopted), forcing users to install multiple apps; users are not satisfied with simple remote control and expect the system to provide proactive services based on their habits; they worry about home security when away from home and need the car to act as a "security control center" to receive real - time abnormal alarms and support remote handling; they hope the car can replace some home functions in specific scenarios.

Xiaomi's home furnishing landscape is now quite mature. A month ago, Xiaomi released its latest quarterly financial report for 2025. Its three major home appliances (refrigerators, air conditioners, and washing machines) all ranked fourth in the Chinese market. Lei Jun, the founder, chairman, and CEO of Xiaomi Group, described the start of Xiaomi's home appliance business in 2025 as "gaining momentum." The home appliance segment has also been upgraded to a strategic business of the group, indicating its ambition to expand the ecosystem.

Therefore, the realization of the above - mentioned needs highly depends on technological maturity and ecosystem integration capabilities, which also provides a market breakthrough point for Xiaomi to implement its "full ecosystem of vehicles, homes, and smart devices" strategy. For example, Xiaomi has launched the Pengpai OS unified connection protocol and opened the access standards to third - party brands; real - time synchronization of vehicle and home security data; the YU7 is designed with a "motion sickness relief mode" and an SPF100+ sunshade for family trips; combining the usage data of cars and Xiaomi smart home devices to make proactive services more accurate...

In addition, Xiaomi's ambition in ecosystem layout also lies in building competitive barriers with cross - scenario data flow: When all user behaviors from daily commuting, work to family habits can be analyzed and fed back into product iteration, it can not only help Xiaomi strengthen its product competitiveness but also create new profit points for Xiaomi by allowing users to subscribe to scenario - based services.

It is worth mentioning that in the face of Xiaomi's aggressive expansion, the attitude of some competing enterprises is changing from "watching indifferently" to "full - scale counterattack."

As previously written by the "New Paradigm of Home Furnishing," Fang Hongbo, the chairman of Midea Group, publicly mentioned Xiaomi's goal of "ranking among the top three in the industry in three years," which was interpreted by the market as Midea's attention to the new competitor. Fang Hongbo's words show both caution towards this "catfish" and the confidence of traditional giants in their industrial moats.

Just in early May this year, Midea and Hisense signed a strategic cooperation agreement. The two sides will carry out comprehensive strategic cooperation in multiple fields such as AI application, global advanced manufacturing, and intelligent logistics. Their cooperation seems to be a "joint effort to fight the enemy," aiming to make up for the shortcomings in AI and ecosystem through cooperation to counter Xiaomi's open ecosystem. This also marks that the industry is shifting from zero - sum game to ecosystem competition and cooperation.

Future of home furnishing: Make smart devices work imperceptibly

According to the latest IDC report, the global smart home market scale will exceed $400 billion in 2025, and the compound growth rate of the domestic market will remain above 25%. The national "15th Five - Year Plan" clearly states that the pre - installation rate of full - house smart systems in new residential buildings should reach over 30%.

Therefore, it can be predicted that the future trend of the home furnishing industry is to adapt to spatial intelligence and intelligent living, that is, future home life will no longer focus on single - product function upgrades but use "space" as the basic unit to achieve autonomous scenario - based services through intelligent systems. The core challenges of this trend are firstly to have a sufficiently large and detailed ecosystem cooperation platform, and secondly to break the shackles of home decoration standardization through modular design.

It should be noted that traditional home decoration has long been regarded as a naturally non - standard industry due to strong personalized needs and a fragmented industrial chain. However, through modular reconstruction, home products can be regarded as "components," and customized assembly can be achieved through standardized module combinations.

Based on this, with the gradual establishment of Xiaomi's full ecosystem of vehicles, homes, and smart devices, the new home furnishing paradigm believes that it will have three major impacts on the traditional home furnishing and decoration industry.

Firstly, technological breakthrough and competition upgrading

The core technology of modular home decoration design is to develop pre - fabricated intelligent space units (such as integrated bathrooms and kitchens), pre - setting water and electricity pipelines, sensors, controllers, and actuators as "plug - and - play" modules, which significantly shortens the delivery cycle. In essence, Xiaomi's ecosystem strategy is also a service closed - loop based on space.

This may completely change the industry's competition rules: Enterprises will no longer compete based on single - product parameters but on the integrity and seamless experience of scenario - based solutions. Traditional home furnishing enterprises that still adhere to the hardware manufacturing logic will face the risk of being marginalized.

Secondly, ecosystem opening and cost optimization

The key obstacle to the implementation of modularization is the incompatibility of different brand protocols, which requires users to operate multiple apps and leads to high integration costs. The solution is to build open interface standards so that smart modules of any brand can be freely combined. Xiaomi's practice provides a reference, such as supporting open protocols like Matter and collaborating with developer ecosystems (e.g., "Future Home Technology," a company in Xiaomi's ecosystem).

This openness will directly reduce the integration cost of smart homes and have a deeper impact on the redistribution of the industrial value chain: The traditional profit - making model relying on closed systems will be broken, the profit margin of hardware manufacturing will be compressed, and competitiveness will shift to data application efficiency and ecosystem collaboration capabilities.

Thirdly, service evolution and decision - making reconstruction

The ultimate goal of modularization and ecosystem opening is to reshape the user experience and service model. In an ideal state, users only need to select the scenario type (e.g., elderly - friendly mode, parent - child space, e - sports space), and the system can automatically configure module combinations and deliver in an assembled way, achieving "getting what they want."

Currently, Xiaomi's ecosystem's "seamless scenario" services (such as automatic home security setting when leaving and pre - adjusting the temperature before returning home) are reconstructing consumers' decision - making logic. Users' evaluation focus is shifting from hard parameters such as refrigerator cooling efficiency and air conditioner power to soft experiences such as "whether the system can predict my needs" and "whether the scenario switching is smooth." Decision - making increasingly depends on human - centered and personalized service perception.

When hardware becomes the carrier of scenario - based services, the profit source may shift to "scenario - based subscription services." Whether enterprises can provide accurate and proactive services based on a data closed - loop will become the core competitiveness of home furnishing enterprises in the future.

In short, whether it is the modular design explored by many home furnishing enterprises or Xiaomi's full ecosystem of vehicles, homes, and smart devices, the goal is to transform the once high - end customized intelligent experience into a large - scale replicable and inclusive solution through technological standardization, ecosystem opening, and service scenario - based, truly making technology serve people.

Conclusion

The competitiveness of Xiaomi's full ecosystem of vehicles, homes, and smart devices does not lie in terminal products or single - point technologies but in reshaping scenarios from the perspective of "life flow."

It is not difficult to imagine that in the future, the "voice" in the home may belong to two types of enterprises: either ecological oligarchs that control the data moat or vertical service providers that focus on scenario experience. Only those players who can make smart devices work imperceptibly in thousands of households can go further.

This article is from the WeChat official account "New Paradigm of Home Furnishing", author: Jiamu. It is published by 36Kr with permission.