Innerhalb von 9 Minuten wurden über 10.000 verbindliche Bestellungen erhalten. Der XPeng G7 stellt sich dem Tesla Model Y konfrontativ.

On July 3rd, the XPeng G7 was officially launched. The new car comes in three versions: the 602 Long - Range Max, the 702 Ultra - Long - Range Max, and the 702 Ultra - Long - Range Ultra, priced at 195,800 yuan, 205,800 yuan, and 225,800 yuan respectively.

When He Xiaopeng, the chairman of XPeng Motors, announced the price of the XPeng G7, the whole venue erupted in cheers. Previously, the pre - sale price of the XPeng G7 was 235,800 yuan, and the official price dropped by 40,000 yuan.

As a new product entering the 200,000 - yuan pure - electric SUV market, the Tesla Model Y is an inevitable competitor. Similar to the launch event of the Xiaomi YU7 a week ago, He Xiaopeng also mentioned the "challenge letter" issued by Tesla at the beginning of this year, which said "Feel free to compare" for its "Refreshed Model Y".

He said, "The mid - to large - sized market in the 200,000 - 300,000 - yuan range was very lively in the first half of the year, like several major sects besieging the Bright Summit. The king - level Model Y also said 'Feel free to compare'. Today, the XPeng G7 is here."

Not only is the Tesla Model Y a competitor to the XPeng G7, but the Xiaomi YU7, also a challenger to the Model Y, is also an opponent that the G7 cannot ignore. The starting price of the Xiaomi YU7 is 253,500 yuan, and it received 200,000 firm orders within 3 minutes of its launch. The XPeng G7 exceeded 10,000 firm orders within 9 minutes of its launch.

Repeatedly Benchmarked Against the Model Y

Similar to Lei Jun's launch of the Xiaomi YU7, another challenger, He Xiaopeng, at the XPeng G7 launch event, echoed the "Feel free to compare" statement about the Model Y and presented the parameters of his own product in terms of space, computing power, and range for a one - to - one comparison with the Model Y.

He Xiaopeng introduced that in terms of space, the front and rear rows of the XPeng G7 are more spacious, with 45mm and 53mm more headroom than the Model Y respectively.

In terms of range, the XPeng G7 is equipped with an 800V high - voltage Sic silicon carbide platform + 5C super - charging AI battery + 702km CLTC range. The range of the Model Y is 593km - 750km. In terms of charging efficiency, it takes 12 minutes for the XPeng G7 to charge from 10% to 80%, while for reference, the Model Y takes 24 minutes. "The time it takes to charge one Model Y can charge two XPeng G7s," He Xiaopeng said.

What He Xiaopeng is particularly proud of is the computing power. The XPeng G7 Ultra is equipped with 3 Turing AI chips, with an effective computing power of 2250 TOPS, and the Turing AI intelligent driving system is standard across all models. In contrast, subscribing to the FSD of the Model Y costs 64,000 yuan, with a computing power of 720 TOPS. In addition, the computing power of the Xiaomi YU7 is 700 TOPS.

He Xiaopeng introduced that among the 3 Turing AI chips installed in the XPeng G7 Ultra, 2 are used for assisted driving, and the other is used for the intelligent cockpit. He said that the effective computing power of the entire XPeng G7 Ultra vehicle is as high as 2250 TOPS, ranking first in the world and being 3 - 28 times that of the industry flagships.

However, the XPeng G7 Max model is not equipped with Turing AI chips but two NVIDIA Orin - X chips. He Xiaopeng explained in a group interview during the G7 pre - sale: "XPeng will continue to use NVIDIA's products. In many aspects, NVIDIA is a very good partner of ours. We may choose Turing in some cars and configurations and NVIDIA in others. We don't have a one - size - fits - all approach."

Whether the simple parameter comparison will enable the XPeng G7 to successfully capture the market share of the Model Y remains to be comprehensively evaluated after its launch. However, the niche market that the XPeng G7 enters is full of strong competitors. In addition to the Model Y, another powerful opponent, the Xiaomi YU7, cannot be underestimated.

Image source: Pixabay

Long before the launch of the G7, He Xiaopeng and Lei Jun had frequent interactions. On June 30th, He Xiaopeng posted: "Congratulations to Xiaomi YU7 for its excellent results in last week's launch. I believe the core of the YU7's success is its strong product competitiveness, so I placed an order for the YU7 that night." He also said, "We will continue to work hard to bring surprises and different choices to everyone."

Lei Jun recommended the XPeng G7 during a live - stream on July 2nd. He suggested that friends who can't wait for the Xiaomi YU7 could consider the upcoming XPeng G7.

The Xiaomi YU7 received 200,000 firm orders within 3 minutes of its launch, and the XPeng G7 also announced its sales data immediately. It exceeded 10,000 firm orders within 9 minutes of its launch. He Xiaopeng said in a group interview after the launch event: "Our (XPeng G7) data is also very good, and we are confident of achieving good results."

Nick, the product manager of the XPeng G7, revealed that he and his team watched the entire launch event of the YU7. He also said that the two cars are products with different characteristics. The Xiaomi YU7 focuses on appearance and handling ability, while the XPeng G7 focuses on family - friendliness and technology. Both products have "very long strong points".

"Making a Profit in the Fourth Quarter of This Year Is Not a Challenging Goal"

The G7 is XPeng Motors' first new car this year, and the second half of the year for XPeng Motors starts with this new car. He Xiaopeng said, "Starting from the second half of the year, XPeng will start an era - spanning intelligent computing power with the G7 and launch super - electric power by the end of the year. I believe we will continuously set new records."

In the first half of this year, XPeng Motors had a "turnaround" in sales. Its cumulative sales in the first half of the year reached 197,189 units, exceeding the total delivery volume in 2024. In June 2025, XPeng Motors delivered a total of 34,611 new cars, with the monthly delivery volume exceeding 30,000 units for 8 consecutive months.

CMS International believes that the G7 model may be the key for XPeng Motors in the third quarter of 2025. Attention should be paid to its cannibalization effect on the P7+ and G6 and its competition with the Xiaomi YU7.

The price of the XPeng P7+ ranges from 186,800 yuan to 208,800 yuan. He Xiaopeng introduced that the XPeng P7+ has won the sales championship in the 150,000 - 200,000 - yuan mid - to large - sized pure - electric sedan market for 7 consecutive months. The XPeng G6 features technological practicality, with a price range of 176,800 yuan to 198,800 yuan.

Regarding whether the G7 will cannibalize the market share of the P7+ or G6, Time Finance sent an interview request to XPeng Motors, but no response was received as of the time of publication.

2025 is a big year for XPeng Motors in terms of product launches. In the first half of this year, the facelifted models and new versions include the XPeng G9, G6, X9, MONA M03 MAX, etc.

BOCOM International pointed out that with the debut of the XPeng G7, XPeng Motors is expected to fill the market gap between the G6 and G9. "We expect that with the launch of new cars and facelifted models, the sales volume, ASP (average selling price), and gross profit margin of XPeng Motors are all expected to continue to grow."

He Xiaopeng also said in a group interview: "XPeng's financial report data for the second quarter will be very good. The operating ability of the XPeng G7 will be very good. We are competing on price while having better operations and quality."

He emphasized that he doesn't think XPeng is taking the cost - effective route. The pricing of the XPeng MONA is also higher than that of its peers. This year, XPeng's operating results will be better than everyone expects.

This article is from the WeChat official account "Time Finance APP" (ID: tf - app), author: He Qing, published by 36Kr with authorization.