Die Ergebnisse der "Hochschulaufnahmeprüfung" auf dem Automarkt sind bekanntgegeben. Bei den kürzlich beliebten neuen Autos gibt es Freude und Leidenschaft.
As we enter the second half of June, the college entrance examination results have been released in many provinces and cities. In the automotive market, under the intensifying competition, the crucial tests that determine the future are taking place every moment. Just in 2025, several high - profile new cars have been launched into an already turbulent market, creating ripples.
Given the significantly accelerated pace of the industry and the greatly shortened acceptance period for new cars in the market, "Automotive Commune" has selected 30 new cars with the potential to become blockbusters since their launch in March. Based on pricing, market, and sales targets, we can get a glimpse of their test results through the sales data in May and since their launch.
Nearly half of the new cars have exceeded sales expectations, and several models have achieved monthly sales of over 10,000 units upon launch
Surprisingly, among the 30 new cars in the statistics, 14 have shown great potential and performed beyond expectations within three months or even less.
The retail sales of the Denza N9, which was launched in March, reached 4,617 units in May. Although it seems insignificant compared to BYD's monthly sales of 380,000 units in May, through the "9 - series" naming of the Denza N9 and its guiding price of 389,800 - 449,800 yuan, one can fully appreciate its value. The sales target of the Denza N9 is very clear: the first - stage monthly sales should reach 3,000 units, and the second - stage should reach 5,000 units. It should be noted that 5,000 units is also the break - even point for the Denza N9.
Judging from the actual sales, this target is quite conservative. In the month of its launch, the Denza N9, which directly entered the high - end market, achieved sales of 1,708 units. In April, it directly exceeded 5,000 units, surpassing the first - stage sales target and reaching the second stage. It can be said to be extremely fast.
The Lynk & Co 900, also in the 9 - series, should not be underestimated. With a price range of 309,900 - 416,900 yuan, its sales exceeded 5,000 units in the second month after its launch, aiming directly at the Li L9. Lynk & Co has high hopes for this car and has set the goal of entering the top three in the segment. Against the backdrop of the Wenjie M9 leading the way, the Li L9 firmly defending its position, the Denza N9 making a strong charge, and the Zeekr 9X, LeDao L90, and Geely Galaxy M9 waiting to be launched in the second half of the year, it is not easy to achieve this goal. However, the sales curve of the Lynk & Co 900 is still in a strong growth stage. With its strong comprehensive strength, the Lynk & Co 900 is undoubtedly a hot dark horse in the 9 - series market.
If we talk about the biggest dark horse among the cars launched in recent months, the Wenjie M8 deserves the title. Since its launch in mid - April, the cumulative large orders have exceeded 80,000 units, more than 20,000 units have been delivered within 45 days of its launch, and it is expected to deliver 20,000 - 30,000 units in the third month after its launch... Any of these figures is extremely shocking. What's even more incredible is that this is a high - end model with a starting price of over 350,000 yuan.
According to statistics, the sales of the Wenjie M8 in the 23rd and 24th weeks (from June 2nd to June 15th) were 4,300 units and 5,100 units respectively, and it has every chance to reach the target of 20,000 units in June. According to the sales data in May, the retail sales of the Volkswagen Sagitar, which ranked 10th among single - model sales, were 19,200 units. This means that once it reaches the sales target, this high - end car launched three months ago will very likely rush into the top 10 car series list in June, which is really amazing.
The Leapmotor B10, launched in April, and the Galaxy Xingyao 8, just launched in May, also achieved sales of over 10,000 units. Their sales strategies are essentially the same: competing beyond their class and using low - end products to compete with high - end ones. For Leapmotor, known as the "price butcher", this strategy always works. The Galaxy Xingyao 8, positioned as a mid - to large - sized plug - in hybrid sedan, in a market where the BYD Han DM - i has a starting price of 189,800 yuan and the Deepal SL03 extended - range version starts at a minimum of 145,900 yuan, not only brings the price down to the 120,000 - yuan level but also excels in terms of appearance, space, performance, and configuration. The Galaxy Xingyao 8 has shown great potential to become a blockbuster.
The Changan Qiyuan Q07, a plug - in hybrid car launched by Changan Qiyuan in April, also achieved remarkable results, with retail sales exceeding 8,000 units in May. As a new - energy brand carrying the strategic mission of Changan Automobile's transformation, Changan Qiyuan aims to reach 600,000 units in 2026. The Qiyuan Q07, with monthly sales expected to exceed 10,000 units, undoubtedly shoulders the responsibility of boosting the sales of the Qiyuan brand.
The Avatr 06, recently launched by Avatr, another intelligent electric brand under Changan, has also received a good response. In May, Avatr's sales were 12,000 units, and the newly launched Avatr 06 contributed more than 6,000 units. Competing in the same segment as the Tesla Model 3 and the BYD Qin L, the Avatr 06's performance in the second month after its launch is remarkable.
From March to May, in addition to the Denza N9, BYD also launched several models. Among them, the Tang L and the Han L serve as the vanguards for BYD to enter the mid - to high - end market, while the Fang Cheng Bao Titanium 3 with a lower price is mainly used to promote the Fang Cheng Bao brand and boost sales.
Judging from the sales performance in May, the monthly sales of over 7,000 units of the Tang L are commendable. In contrast, the monthly sales of the Han L, which are less than 5,000 units, are a bit disappointing. Judging from the weekly sales in June, the performance of both the Han L and the Tang L is not ideal, and their sales are showing a downward trend. The Fang Cheng Bao Titanium 3, a pure - electric box - shaped SUV with a light - off - road style and a price of 130,000 yuan, has strong momentum. Its weekly sales of 2,500 units have greatly boosted the sales growth of the Fang Cheng Bao brand.
In the luxury brand segment, on June 17th, Zunjie Motors announced that the cumulative large orders of the Zunjie S800, which had been on the market for 19 days, had exceeded 5,000 units. Considering its price range of 708,000 - 1,018,000 yuan, this large - order data is of high value. It remains to be seen what kind of results the Zunjie S800 will achieve in the future.
In addition to the strong performance of domestic brands, joint - venture brands that have "awakened" in the new - energy vehicle market are also making efforts. The Nissan N7, launched in April, caused quite a stir in the industry at its debut. With its competitive product strength and cost - effective pricing, it clearly shows the determination of joint - venture brands represented by Dongfeng Nissan to transform. In terms of sales, the Nissan N7 has lived up to expectations. In May, in the highly competitive 100,000 - 150,000 - yuan market segment, the Nissan N7 firmly established its position with sales of 3,034 units.
Also under Dongfeng, the Nano 06 has also exceeded expectations. In the small SUV market, due to its small scale and relatively fixed market structure, there are currently only more than 30 products, and gasoline - powered cars occupy eight of the top - ten sales positions, and the proportion of joint - venture brands is not high. Against this background, the pure - electric joint - venture small car Nano 06 entered the market strongly, receiving more than 10,000 orders within one hour of its pre - sale. Dongfeng has high hopes for this car. Zhang Jun, the Party Secretary and General Manager of Dongfeng Passenger Vehicle Sales Co., Ltd., previously disclosed that Dongfeng clearly requires the Nano 06 to achieve monthly sales of over 10,000 units before July.
Not only new - energy vehicles, but also a fuel - powered vehicle has made it onto the list. As the leading brand of Great Wall Motors, the Haval brand recently launched the Haval Menglong fuel - powered version. The new car inherits the best - selling genes of the Haval Menglong, and its retail sales in the first month after its launch reached more than 2,600 units. Also under the Haval brand, the second - generation Haval Xiaolong MAX is making a strong charge. In the fuel - powered era, the Haval H6 firmly dominated the 100,000 - 150,000 - yuan SUV market. During the new - energy transformation, Haval's advantages have not been effectively inherited. The task of the second - generation Xiaolong MAX is to regain Haval's market share in the urban SUV market. Judging from the market performance in May, the Haval Xiaolong MAX has lived up to expectations.
It can be seen that although the competition in the automotive market is becoming more and more intense, just like gold will shine anywhere, products with both product strength and cost - effectiveness, even if they are newly launched, can completely break through the defenses established by existing models. However, in the market with accelerating iterations, the time left for new cars is running out. If the sales of a new car are weak at the beginning, the difficulty of boosting sales in the later stage will double. In addition to nearly half of the models exceeding expectations, there are also several models with disappointing sales, and some even have monthly sales of only more than a hundred units, bearing extremely heavy sales pressure.
Sales fall short of expectations, but it's too early to say they are unpopular
In May, Toyota surpassed BYD with sales of 26,000 units and became the sales champion in Guangdong Province. Among them, the bZ3X made outstanding contributions. During the same period, the sales of the bZ3X exceeded 4,300 units, and the total sales since its launch have reached 13,000 units. Although the sales data is better than that of the Nissan N7, the bZ3X has not reached the monthly average standard of 5,000 units set by GAC Toyota.
The main problem lies in production capacity. Peng Baolin, the deputy general manager of GAC Toyota's sales department, previously said that as Toyota's first new - energy pure - electric SUV, the company attaches great importance to the quality control of the bZ3X. As early as six months ago, a very strict "production capacity ramp - up plan" was formulated, clearly stating that the monthly production volume in the three months after its launch should be maintained at around 5,000 units. It is understood that there are still 11,000 orders for the bZ3X to be fulfilled. In a market that emphasizes efficiency and conversion, GAC Toyota's choice to slow down to ensure quality is particularly valuable.
The sales of the GAC Trumpchi Xiangwang S7 in May were also a bit disappointing. After three months of sales growth, in May, the sales of the Xiangwang S7 declined. As GAC Trumpchi's intelligent high - end vehicle series, the Trumpchi Xiangwang includes four models: the SUV models Xiangwang S7 and S9, the MPV model Xiangwang M8, and the sedan Xiangwang 1 Concept. Among them, the Xiangwang S7 and the Xiangwang M8 have been launched. At present, when the sales of the Trumpchi Xiangwang S7 are a bit weak, whether the Trumpchi Xiangwang M8 can shine in the MPV field where GAC is good at remains to be seen.
After launching the extended - range version and reducing the minimum price to 309,800 yuan, the sales of the Enjoy World S9 have clearly recovered. In May, the sales of the Enjoy World S9 exceeded 2,000 units. However, the Enjoy World S9 still has not reached the expected target before its launch. When it was launched last year, BAIC estimated that the total sales of the Enjoy World S9 in its five - year life cycle were expected to be 480,000 units, reaching 60,000 units in 2024, and the expected sales from 2025 - 2028 were 120,000 units, 120,000 units, 96,000 units, and 84,000 units respectively. In terms of the current sales, the Enjoy World S9 still has a certain gap from the initial target. However, judging from the sales in the first two weeks of June, the sales of the Enjoy World S9 are still rising, and its potential remains to be further released.
The performance of the Roewe D6, also a sedan, after its launch has been relatively mediocre, with sales of 2,001 units in May, a bit behind in the same class.
The Deepal S09, which is involved in the 9 - series competition, had sales of less than 2,000 units in May. However, from the weekly sales in June, it can be seen that it has started to gain momentum. In 2025, Deepal is particularly determined to move upmarket. Previously, Deepal announced its sales target, stating that in 2025, all new products, including the Deepal S09, should have monthly sales of at least 10,000 units, and the