Neue Kräfte im grenzüberschreitenden Geschäft in Zentralchina: Wie bricht das Branchenband von Wuhan mit "Klein und Schön" in den globalen Markt ein? | Die neuesten Nachrichten

Author: Ou Xue

Editor: Peng Xiaoqiu

In the landscape of China's cross - border e - commerce, South China has long dominated. However, in recent years, the industrial belt in Central China, represented by Wuhan, has been quietly rising.

Official data from the Information Office of the Hubei Provincial Government shows that in 2024, the scale of Wuhan's optoelectronic information industry (including software) reached 756.6 billion yuan, a year - on - year increase of 11.7%. Among them, the output value of the electronic information manufacturing industry was 404.5 billion yuan, a year - on - year increase of 8%, ranking first among all industrial sectors in the city in terms of growth rate.

During the 2025 Amazon Business Wuhan Benchmark Factory Visit event, Yingke found that although Wuhan's overseas - oriented enterprises are in the highly competitive consumer electronics track, they have found their own niche in the global market through differentiated positioning, in - depth user insights, and agile supply chains.

In the highly homogeneous field of consumer electronics, Wuhan enterprises have unanimously chosen the "small but beautiful" path.

Wuhan PanSheng DingCheng Technology Co., Ltd. (hereinafter referred to as "PanSheng Technology") mainly sells high - performance customized computers. Tang Xiaojing, the co - founder of PanSheng Technology, said bluntly, "As long as a product is in the public consumer view, the profit margin is very thin."

Therefore, PanSheng Technology chose a special path - customized PCs. They targeted the student group and built trust through "performance commitments", such as clearly indicating how many PS images a computer can process simultaneously or the frame rate for video editing. This strategy of "telling users what a product can do" rather than simply piling up parameters has enabled PanSheng Technology to achieve high customer unit prices and user loyalty in the overseas market. Tang Xiaojing mentioned that their CRM system has accumulated 8 million "enthusiastic fans", and they continuously optimize their products through high - frequency interactions.

Data shows that in 2023, PanSheng Technology entered the Amazon US site under the brand IPASON. In the first quarter of 2025, the average monthly compound growth rate reached 93.9%. Especially in March, the month - on - month growth exceeded 123%, showing strong growth momentum.

(Products of PanSheng Technology/Provided by the enterprise)

Wuhan JingChen Smart Label Technology Co., Ltd. (NIIMBOT JingChen) focuses on the vertical category of portable label printers. NIIMBOT JingChen's development path is quite representative. When it was established in 2012, it mainly engaged in the agency business of label printers. It started online sales in 2013 and transformed to launch its own brand products in 2015, completing the transformation from an agent to a brand owner.

Du Jing, the person in charge of NIIMBOT JingChen's Amazon business unit, said that their early agency experience made them understand user needs better. For example, overseas consumers have derived segmented needs such as gardening labels and heat - resistant labels due to differences in living environments. The "hardware + service + data ecosystem" model has become JingChen's technological barrier.

Yingke learned that since 2020, NIIMBOT JingChen has entered Amazon's sites in the United States, Canada, Mexico, Europe, Japan, the Middle East, Singapore, and Australia. Its GMV has increased from less than one million per month to tens of millions, with an annual growth rate maintained at a high level of 36% - 100%. Currently, Amazon accounts for more than 75% of NIIMBOT JingChen's total overseas e - commerce revenue, and its annual revenue on Amazon has exceeded 100 million yuan.

(NIIMBOT JingChen products/Provided by the enterprise)

Hubei FeiSheng Technology Co., Ltd. (DeXun Electronics) has shortened the cycle from user feedback to product iteration by 30% thanks to its agility of being "a small boat that is easy to turn around". "When we accumulate a large amount of user feedback information, the company can quickly optimize scenarios and improve concepts from top to bottom," said Xie Lijun, the person in charge of DeXun Electronics' overseas business.

Actually, DeXun Electronics is a subsidiary of DeSheng Industry, which has been deeply involved in the audio field for 20 years, focusing on headphone technology R & D and product innovation. Xie Lijun introduced that the company first localizes popular domestic products and then tests them in the overseas market. To ensure product competitiveness, DeXun Electronics has established a dynamic research mechanism and updates global market data every two months.

In 2025, DeXun Electronics launched its new brand RownFusny on the Amazon US and Japanese sites. The sales volume on the US site exceeded one million US dollars within three months of its launch.

The rise of the Wuhan industrial belt reflects the upgrading path of Chinese manufacturing going global: shifting from competing on scale to competing on value and breaking the deadlock through differentiation; shifting from the advantage of OEM to the advantage of brands and building barriers with long - termism.

Xu Hui, the deputy secretary - general of the Wuhan Cross - border E - commerce Association, summarized, "The core competitiveness will ultimately be reflected in brand power, and building a brand requires long - termism - both accurately identifying needs and being able to respond quickly through supply chains and technological barriers."