Die Modetrends für Schuhe, Bekleidung und Accessoires im März: Outdoor-Sonnenschutzprodukte sind heiß verkauft | Das Produkt-Ranking des Verbraucherindex von Shiyan

Image source: Shiyan Big Consumption Index

During this monitoring period, the Camel Panda Three - proof Windbreaker, the Camel Jiao Long Windbreaker, and the Pullover Fleece - lined Spring and Autumn Casual Sports Top ranked top three on the list with comprehensive popularity indexes of 1.78, 1.65, and 1.64 respectively.

The Dual Breakthrough of Clothing Function Scenarios and Cultural Symbols: "Anti - UV + Cool Sensation" Reconstructs the Sunscreen System

In the spring of 2025, outdoor sports equipment showed dual trends of "cross - boundary of function scenarios" and "externalization of cultural value". The Camel Panda Three - proof Windbreaker, with a waterproof index of 22,000 mm and a reflective national - trend totem as its core selling points, upgraded the panda IP from a visual symbol to a functional design. It not only meets the hardcore protection needs of the young group in hiking scenarios but also enhances nighttime safety and social communication through the totem reflection, precisely meeting the compound demands of Generation Z for "outdoor check - in + cultural identity".

The Camel Jiao Long Windbreaker realizes diverse outfits through multi - color matching and is suitable for both urban commuting and outdoor hiking, echoing the pragmatic consumption concept of office workers for "one piece of clothing for multiple scenarios".

As the weather warms up, spring and summer protective clothing reconstructs product value through "dual iteration of technology and aesthetics". The sunscreen category extends multi - scenario solutions based on the "anti - UV + cool sensation" technology. SIINSIIN's Ice - skin Sunscreen adds skin - care - grade ectoine to the fabric and strengthens the physical comfort in urban commuting scenarios through the brand's proprietary ice - sensation system; Jiao Xia's patented sunscreen is upgraded, with a UV blocking rate of up to 99.7%; Moxun's Ice - Titanium Technology Sunscreen uses the core ice - titanium raw yarn to achieve long - lasting cool sensation, ventilation, and heat dissipation, precisely capturing the rational demands of sports enthusiasts for hardcore protection. Together, they reflect that the sunscreen track has entered a new stage of lifestyle proposals from the competition of technical parameters.

The Lazy and Elegant Trend Gives Birth to Shoe DIY Innovation, and Color Symbols Solve the Homogenization Dilemma of Luggage

Looking at the sub - categories, Crocs' Thick - soled Cloud Clogs made it onto the list with a high popularity value of 1.78. Centered on "early - spring comfort", the removable orthopedic insole with arch support takes into account both commuting comfort and personalized adaptation. The thick - soled cloud design optimizes the proportion through a 3 - cm heightening visual effect, precisely hitting the contradictory demands of the younger generation of users for "lazy elegance".

At the same time, it launched solar - term limited and national - trend co - branded models for the Chinese market and allows users to express their personalities through DIY shoe charms. The topic "DIY Clogs" on Xiaohongshu has exceeded 100 million views, and shoe charms have become the social currency of young users, penetrating into the "light - social" scenarios, weakening the single leisure attribute, and continuously strengthening the cross - border lifestyle label.

Bulex's 22 - inch suitcase takes the dopamine color system and solid - color design as its core selling points, precisely meeting the dual needs of the young group for self - expression and functional efficiency, fitting the "emotional pragmatism" consumption trend of spring travel equipment. The high - saturation rose - red and creamy - yellow color schemes not only carry the emotional value of "light camping" and "City Walk" scenarios but also improve the luggage recognition efficiency in public places through differentiated visual labels; the minimalist solid - color appearance not only meets the restrained aesthetics of business scenarios but also breaks the homogenization dilemma of traditional luggage through color tension. Consumers rely on high recognition for efficient travel and complete social identity expression through color symbols.

Explanation of the List

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", and extended list reports in corresponding scopes. It aims to objectively and truly present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by using the information in this report.