Frontlinie | Das einzige globale Markenzeichen von SAIC Motor, MG, erfährt eine umfassende Neugestaltung und beschleunigt seine Expansion. Junggeistige neue Fahrzeuge werden auf der Shanghai Auto Show vorgestellt.

On April 11th, SAIC's MG brand held the "Dream Chaser's Passion" Q1 straightforward communication meeting, stating that MG is taking on a new stance, targeting the new track in the era of intelligent electrification, and accelerating the implementation of new products and technologies.

At the beginning of 2025, MG's market performance rebounded, and its growth rate in the terminal market outpaced the overall market, achieving a strong start by exceeding its targets. MG has covered over 100 countries and regions globally and is on the verge of becoming the first Chinese automotive brand with overseas cumulative sales exceeding 3 million vehicles, reshaping the global automotive industry landscape with "Chinese speed." Facing the fierce competition in the global automotive market, the MG brand is launching a comprehensive acceleration mode with a combination of "brand rejuvenation + product blitz + technological iteration + channel expansion."

Comprehensive brand rejuvenation

In terms of brand rejuvenation, MG will focus on the brand label of "young, fashionable, intelligent, and interesting," use the highly recognizable "orange" as the main communication color, and adopt the slogan "YOUNG for you" as the brand spirit. Driven by the demands of the young group, MG comes for you and stays young for you, emphasizing the combination of humanistic care and technology and meeting the aesthetic needs of the young group.

Full - scale product launch

In terms of product innovation, MG will witness a dense product launch. In the next two years, MG will introduce 8 new models, covering the sports car, sedan, and SUV product lines, achieving full - scale product launch. The first true sports car in China, the MG Cyberster, will undergo ten major upgrades, and the 2026 model will be unveiled at this year's auto show. A new generation of the MG4 will be launched within the year, and two new sedans will meet the public in 2026.

Cyber X

MG will also launch a new SUV in the next two years. Notably, the world's first MG box - shaped car for young people, the Cyber X, will be unveiled at the Shanghai Auto Show, which will be a groundbreaking styling innovation in the history of the MG brand.

Full - dimensional iteration of electro - intelligent technology

In terms of technological innovation, MG is practicing a model for Chinese brands of "self - defined technology + global market response," which is not only a reconstruction of the market pattern but also a manifestation of the confidence of the Chinese automotive industry. The new E3 architecture, the industry's first dedicated pure - electric systematic platform launched by SAIC Group, has the largest space utilization rate in its class, the most efficient thermal management system in its class, and the only CTB battery - body integration technology in its class. It covers all three aspects of electric drive. The industry's first semi - solid - state battery is about to be mass - produced and installed in vehicles. The hybrid system will be equipped with SAIC Group's self - developed DMH high - efficiency hybrid - specific engine, with a wide - range thermal efficiency reaching the industry's highest 46.3%. In the intelligent full - ecosystem, the LingShu full - stack self - developed cockpit 3.0 brings users a seamless integrated intelligent experience in all scenarios of human - vehicle - environment; the first cooperative model between SAIC and OPPO will be launched under the MG brand, realizing OPPO mobile - vehicle interconnection; equipped with the Horizon J6 high - computing - power chip and combined with the Momenta end - to - end large model, users can experience a "more human - like" advanced intelligent driving level.

Accelerated channel construction

In terms of channel expansion, the scale of MG's channel network will increase by 150 stores within the year, expanding to 400 stores. Through the "core stores + community stores" model, it will achieve both quantitative and qualitative improvements in channels, support continuous sales growth, and provide better services to end - users. Through the "500 - million - yuan manager entrepreneurship plan," it will further expand the brand's service capabilities in third - and fourth - tier markets, ensuring that more consumers can experience MG products more conveniently. MG's community stores opened in a concentrated manner in March this year, bringing channel touchpoints closer to users.

This event demonstrated the comprehensive rejuvenation of the MG brand. In 2025, go all out and start strong. Welcome to the "era of rapid development" of MG.